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754 results on '"Brand name products"'

1. COMMENT LA CO-CRÉATION CONTRIBUE-T-ELLE À RENFORCER LE CAPITAL MARQUE ? LE CAS DE « C'EST QUI LE PATRON ».

Author

IGNATIEFF, Arabella DAVID, BRAUN, Olivier, MALEK, Faten, RÉTHORÉ, Christophe, and BEN DAHMANE MOUELHI, Norchène

Subjects
YOUNG adults, GENERATION Z, BRAND name products, FAIR trade goods, BRAND identification, BRAND equity
Abstract

Copyright of Recherche et Cas en Sciences de Gestion is the property of EMS Editions - In Quarto SARL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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2. LES OUTILS IA QUI VONT CARTONNER.

Author

RODA, JOSÉ

Subjects
ARTIFICIAL intelligence, INTELLECTUAL property, CONSUMERS, PENCILS, BRAND name products
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

3. Les couleurs de l’année 2025.

Subjects
PLUM, RUBIES, BRAND name products, COLOR, PAINT
Abstract

Copyright of Je Décore is the property of Editions Pratico-Pratiques and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

4. Comment créer et animer SA COMMUNAUTÉ DE CLIENTS?

Author

Monfort, Christine

Subjects
KEY performance indicators (Management), BRAND name products, SUCCESS, SCHEDULING
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

5. Régies digitales LE BON MIX.

Author

Monfort, Christine

Subjects
PERIODICAL publishing, DIGITAL media, ARTIFICIAL intelligence, ELECTRONIC commerce, ADVERTISING, BRAND name products
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

6. LESSIVES & SOINS DU LINGE: Retour de l'authenticité.

Author

GUÉNOT, FRÉDÉRIQUE

Subjects
LAW, LAUNDRY detergents, SALES promotion, BRAND name products, AUTHENTICITY (Philosophy)
Abstract

The article focuses on the impact of the Loi Descrozaille on the laundry detergent market, particularly highlighting the rise of ecological and authentic products amidst regulatory changes. It discusses how the law has led to a decrease in traditional detergent promotions, affecting large brands and giving smaller, eco-friendly brands an opportunity to thrive.

Published
2024

7. « PROMOUVOIR LA MARQUE PLUXEE EST UN TRAVAIL DE LONGUE HALEINE ».

Author

Salgues, Floriane

Subjects
WORK-life balance, WORK environment, DIGITAL technology, BRAND name products, CARBON, CHARTERS, EMPLOYEE well-being
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

8. Industrie textile : fin de la gabegie ?

Author

Fenoll, Marie-Amélie

Subjects
CLOTHING industry, TEXTILE industry, SUPPLY chains, SOCIAL responsibility of business, BRAND name products
Abstract

Copyright of Décision Achats is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

9. QUELLE SOUPLESSE POUR LE SIGNE LINGUISTIQUE DU NOM DE MARQUE ? Étude de sa variation phraséologique au prisme de la créativité du discours numérique au quotidien.

Author

TONTI, MICHELA

Subjects
COLLOCATION (Linguistics), CORPORA, BRAND name products, ENCYCLOPEDIAS & dictionaries, NOUNS
Abstract

In the present work, we propose a short diachronic study in which we aim to identify the cultural anchorage of the phraseological units identified in the lexical inventory of the blogosphere, while attempting to demonstrate that certain collocations that affect many areas of reality display a rough outline of semantic stability. The dynamism of brand names is highlighted because they represent our empirical base. The concept of collocation draws on multiple theoretical frameworks, namely the feature of quantitative salience of certain familiar words in situational contexts, the feature of informational salience emphasises the meaning that the brand name acquires in context. The use of digitized resources as well as the study of collocations in the Firthian sense adopted by corpus linguistics, can be a potentially powerful tool for analyzing brand names. Our aim is to study collocations of prototypical nouns that would deserve to be included in general language dictionaries for their cultural representativeness. We propose comparisons between the theory of the prototype, which as a theory of reference, implements a semantics of designation just like the dictionary, and our collocations whose base, the central notion, consists of a brand name. [ABSTRACT FROM AUTHOR]

Published
2024
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10. Vers une solution au gaspillage alimentaire chez les distributeurs ? Influence de la transgression ordinaire sur les associations symboliques et la relation à l'enseigne.

Author

Hanan, Audrey, Moulins, Jean-Louis, and Valette-Florence, Pierre

Subjects
GROCERY wholesalers, BRANDING (Marketing), WASTE minimization, FOOD waste, BRAND name products
Abstract

Copyright of Recherche et Applications en Marketing (Sage Publications Inc.) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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11. « NOUS VISONS LE TERRITOIRE DU LUXE MASCULIN ».

Author

BONACOSSA, CAROLINE

Subjects
AFFLUENT consumers, INTERNET marketing, BRAND name products, MALES
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

12. GRAND PRIX STRATÉGIES / Palmarès.

Subjects
ADVERTISING campaigns, PRODUCT design, CORPORATE communications, ACHIEVEMENT, BRAND name products, BUSINESS enterprises
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

13. SEO/SEA: DOPER SA VISIBILITÉ.

Author

Roda, José

Subjects
INTERNET content, SEARCH engine optimization, ARTIFICIAL intelligence, ALGORITHMS, BRAND name products
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

14. JO 2024: LES VALEURS DE L’OLYMPISME.

Author

Demazeau, Matis

Subjects
BRAND equity, BRAND name products, ADVERTISING
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

16. LA CRÈME DES CRÉAS: Top 3 des campagnes médias du trimestre plébiscitées par les lecteurs d’emarketing.fr.

Author

Levin, Marie-Juliette

Subjects
MEALS on wheels programs, OUTDOOR recreation, BRAND name products, TELECONFERENCING, SPORTS
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

17. Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant du contenu éphémère ?

Author

Maar, Daniel, Kefi, Hajer, and Orhan, Mehmet A.

Subjects
CONSUMER attitudes, CONSUMER psychology, BRAND name products
Abstract

Copyright of Recherche et Applications en Marketing (Sage Publications Inc.) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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18. PARIS 2024 : LES GAGNANTS ET LES PERDANTS DU SPONSORING.

Author

CHANEL, SORLIN

Subjects
VALUATION, BRAND name products
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

19. AIR FRANCE À L'HEURE DES VACANCES.

Author

MOYNOT, AMÉLIE

Subjects
INTERNATIONAL economic integration, BRAND name products, HOLIDAYS, COLLECTIONS
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

20. LAFOURMI COACHE FITNESS PARK.

Author

SAMOURCACHIAN, ELISA

Subjects
OUTDOOR advertising, BASKETBALL players, RUNNERS (Sports), AMBASSADORS, TRAILS, BRAND name products, PARKS
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

21. « NOUS NE SOMMES PAS DÉLOCALISABLES ».

Author

MOYNOT, AMÉLIE

Subjects
EMPLOYER branding (Marketing), CITIES & towns, REPUTATION, BRAND name products, DIVERSITY in the workplace
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

22. ICI, on y est presque.

Author

BONACOSSA, CAROLINE

Subjects
SOUND design, RADIO stations, SIGNAGE, BRAND name products, PERSONALITY
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

23. LES MARQUES FACE À LA « DIGITINE ».

Author

SOULAS-GESSON, DELPHINE

Subjects
CONSUMERS, REPUTATION, SOCIAL media, BRAND name products, PERSONALITY
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

24. « NOUS SOMMES EN TRAIN DE PASSER UN CAP DE PERCEPTION ».

Author

MOYNOT, AMÉLIE

Subjects
TARGET marketing, USER experience, PRIMARY audience, ADVERTISING, BRAND name products, CORPORATE sponsorship
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

25. Le luxe de seconde main tient salon.

Author

MOYNOT, AMÉLIE

Subjects
LUXURIES, CIRCULAR economy, RECYCLED products, BRAND name products, EXHIBITORS, TRADE shows, LUXURY housing
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

26. VERS L'INNOVATION ET AU-DELÀ.

Author

BAILLY, GARANCE

Subjects
TECHNOLOGICAL innovations, ARTIFICIAL intelligence, LUXURY goods industry, CUSTOMER experience, BRAND name products
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

27. TF1 et L'Oréal : un duo gagnant qui réinvente l'expérience de marque.

Author

Lacombe, Chrystèle and Deyirmendjian, Laurie

Subjects
MAKEUP artists, HARASSMENT, CREATIVE ability, BRAND name products, ADVERTISING
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

28. Chaque âge a ses faveurs… et ses fléaux : Évaluation de l’influence de la date de fondation de la marque (DFM) sur l’attitude envers la marque à l’aide d’une fsQCA.

Author

Oliver, Mathieu Alemany

Subjects
CONSUMER attitudes, COMMON sense, COMPARATIVE studies, BRAND name products
Abstract

Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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29. LE MARCHÉ DÉFIE LA CRISE: BISCUITS ET GÂTEAUX.

Author

BUFFARD, CÉCILE

Subjects
BISCUIT industry, CAKE, BRAND name products, PRICE inflation, CONSUMER preferences, PRODUCT quality
Abstract

The article focuses on the biscuit and cake market in France, highlighting the growing dominance of private label brands over national brands, the resilience of the market despite inflation, and the decline of the organic segment. The article also discusses product innovation, consumer preferences for indulgent brands, and efforts by manufacturers to improve product quality, reduce packaging, and navigate economic challenges such as rising raw material prices.

Published
2023

30. Du stigmate à la beauté inclusive : regard introspectif d'une entrepreneuse aux multiples facettes.

Author

Tournay, Alexandra

Subjects
LITERARY form, SOCIAL stigma, LIFE expectancy, SOCIAL reality, BRAND name products
Abstract

Copyright of TraHs - Trayectorias Humanas Trascontinentales is the property of Universite de Limoges and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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31. Diagnostic du système d’information dans les pme algériennes- Cas Société Hammoud Boualem.

Author

Mohamadi, Walid

Subjects
INFORMATION storage & retrieval systems, INTERNATIONAL competition, BRAND name products
Abstract

Copyright of Revue Académique des Études Sociales et Humaines is the property of Hassif Benbouali University of Chlef and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

32. ROYAL KATERINE.

Author

GOFF, DELPHINE LE

Subjects
DOGS, BRAND name products, HUMAN beings
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

33. GRAND PRIX STRATÉGIES / Palmarès.

Subjects
IDENTIFICATION cards, VIRTUAL reality, KINGS & rulers, BRAND name products, PROFESSIONAL employees
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

34. UNE PHOTO CONTRE LES CLICHÉS.

Author

MORVAN, VINCENT-XAVIER

Subjects
BRAND awareness, SOCIAL media, BRAND name products, ARTISTS, PROFESSIONAL employees
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

35. PROJECT X PARIS RENFORCE SA CULTURE STREETWEAR.

Author

SAMOURCACHIAN, ELISA

Subjects
RETAIL store openings, WORLD culture, BRAND equity, BRAND name products, EURO, FLAGSHIP stores, REBRANDING (Marketing)
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

36. ACCOR SE RENFORCE EN AFRIQUE.

Author

CHANEL, SORLIN

Subjects
BRAND name products, TOURISM, COUNTRIES
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

37. Maquille les héroïnes de CAT'S EYES.

Author

Demazeau, Matis

Subjects
MAKEUP artists, SELF-confidence, WOMEN heroes, BRAND name products
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

38. IL FAUT CRACKER LE CODE SOURCE DE L'ENTREPRISE.

Author

Levin, Marie-Juliette

Subjects
CONSUMPTION (Economics), ECONOMIC models, SOURCE code, BRAND name products, SOCIAL responsibility of business
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

39. Réenchanter petits et grands.

Author

Henry, Lisa

Subjects
TOY stores, CUSTOMER experience, BRAND name products, RETAIL store openings, PRODUCT quality, CUSTOMIZATION
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

40. LES VALEURS HUMANISTES ET PROGRESSISTES FONT NOTRE SINGULARITÉ.

Author

Levin, Marie-Juliette

Subjects
ADVERTISING agencies, ADVERTISERS, BRAND name products, ADVERTISING, VIDEOS
Abstract

Copyright of Marketing Magazine (France) is the property of Netmedia Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

41. ENI SE RENOUVELLE.

Author

MOYNOT, AMÉLIE

Subjects
ELECTRIC charge, RENEWABLE energy sources, ENERGY industries, ELECTRICITY, BRAND name products
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

42. QUATRE RECETTES GAGNANTES POUR LES MARQUES.

Author

MOYNOT, AMÉLIE

Subjects
PESSIMISM, BRAND name products, MENTAL health, SUSTAINABILITY
Abstract

The article discusses strategies for brands in France to navigate a climate of public pessimism, as highlighted in the Ipsos Global Trends study, which reveals that few French citizens believe the country is moving in the right direction. It outlines four effective approaches for brands: emphasizing mental health, promoting hedonism, making sustainability more appealing, and leveraging nostalgia.

Published
2024

43. ART & FENÊTRES, LE NOUVEAU COMBAT DE JCVD.

Author

LE GOFF, DELPHINE

Subjects
BRAND name products, MARKETING strategy, ADVERTISING campaigns, PROFESSIONALISM
Abstract

The article focuses on Jean-Claude Van Damme's role as the new spokesperson for the Art & Fenêtres brand. Topics include the brand's marketing strategy shift from previous celebrities to Van Damme, the creative and unique approach to the new advertising campaign, and the actor's high level of professionalism and involvement in the production process.

Published
2024

44. Luxe et Digital - 2e éd.

Author

Eric Briones (dit Darkplanneur) and Eric Briones (dit Darkplanneur)

Subjects
Luxuries--Marketing, Internet marketing, Electronic commerce, Luxuries, Brand name products, Online social networks
Abstract

Mars 2020, pas l'ombre d'un client en boutique. Le pied sur l'accélérateur, les marques de luxe se précipitent à la poursuite de leurs clients exilés online et empruntent le virage digital sans vriller. Direction un nouveau territoire plein de promesses, le web3. Au programme : métavers, NFT, blockchain, un nouveau champ des possibles où l'imagination est la seule limite.Le moment est grisant, le rebond du secteur spectaculaire. De nouvelles pratiques et concepts émergent chaque jour et les points de contact se multiplient, créant une manne d'opportunités pour que l'ambition méta-luxe se concrétise. Les exigences de l'expérience client — personnalisée, fluide, intuitive mais aussi engagée, durable et transparente — sont les nouveaux indicateurs de performance de ce luxe 3.0.Entièrement remaniée, cette seconde édition de Luxe & Digital rassemble les points de vue et expertises du plus grand panel de géants du digital et du luxe jamais réuni à ce jour. Ils poursuivent un double objectif : vous guider pour franchir les nouvelles frontières digitales, et inviter le secteur du luxe à être résilient face aux transformations digitales d'aujourd'hui et de demain.Préface de Nicolas Hiéronimus, Chief Executive Officer de L'OréalAvec la participation exceptionnelle d'Arianee, Bain & Company, Bird&Bird, Breitling, Catchpoint, Contentsquare, DressX, Epsilon France, Exclusible, Farfetch, Google, HUB Institute, Hylink, IFOP, Launchmetrics, LinkedIn, Microsoft, Mira, Onepoint, Printemps, Publicis Luxe, Salesforce, Sotheby's, The Sandbox, Twitter, Ykone.

Published
2022

45. « Cours, Forrest, cours ! »... Quand le cinéma encense la marque Nike.

Author

Gerville-Réache, Hugo and Bauer, Thomas

Subjects
BRAND name products
Abstract

Copyright of Movement & Sport Sciences / Science & Motricité is the property of EDP Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
Full Text
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46. Une histoire furieusement baroque.

Author

DU MÉNIL, SELVANE MOHANDAS

Subjects
LUXURY housing, EXHIBITIONS, BRAND name products, HEART, COLLECTIONS
Abstract

Copyright of Beaux Arts Magazine is the property of Beaux Arts & Cie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

47. Vainqueur sans KO.

Author

LÉONFORTE, PIERRE

Subjects
SEATING (Furniture), COPY editing, JOB creation, POLYURETHANES, BRAND name products, COPYING
Abstract

Copyright of Beaux Arts Magazine is the property of Beaux Arts & Cie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

48. LES DUPES, OU PENSER LES MARQUES AUTREMENT.

Author

PAL, RODOLPHE and BULLAT, FANETTE

Subjects
BRAND equity, BRAND name products, CONSUMERS, FORGERY, PRODUCT counterfeiting, COST
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

49. Le média 20 Minutes se réinvente sans le papier.

Author

BONACOSSA, CAROLINE

Subjects
BUSINESS revenue, ADVERTISING agencies, CONSUMERS, TELEVISION, DIGITAL media, BRAND name products, CONSUMER culture theory
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

50. L'ATTENTION : une stratégies publicitaire payante pour Stellantis.

Author

Bascoulergue, Clément and Larre, Seb

Subjects
CAMPAIGN management, KEY performance indicators (Management), ADVERTISING, BRAND name products, INTENTION, ADVERTISING management
Abstract

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2025

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