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ART & FENÊTRES, LE NOUVEAU COMBAT DE JCVD.
- Source :
- Stratégies; 9/5/2024, Issue 2229, p32-33, 2p
- Publication Year :
- 2024
-
Abstract
- The article focuses on Jean-Claude Van Damme's role as the new spokesperson for the Art & Fenêtres brand. Topics include the brand's marketing strategy shift from previous celebrities to Van Damme, the creative and unique approach to the new advertising campaign, and the actor's high level of professionalism and involvement in the production process.
- Subjects :
- BRAND name products
MARKETING strategy
ADVERTISING campaigns
PROFESSIONALISM
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2229
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 179423544