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Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant du contenu éphémère ?
- Source :
- Recherche et Applications en Marketing (Sage Publications Inc.); Oct2023, Vol. 38 Issue 4, p114-133, 20p
- Publication Year :
- 2023
-
Abstract
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- Subjects :
- CONSUMER attitudes
CONSUMER psychology
BRAND name products
Subjects
Details
- Language :
- French
- ISSN :
- 07673701
- Volume :
- 38
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Recherche et Applications en Marketing (Sage Publications Inc.)
- Publication Type :
- Academic Journal
- Accession number :
- 173121868
- Full Text :
- https://doi.org/10.1177/07673701231196660