Reviewing the academic literature about the ?culture war? debate in the United States (J. Rieder (ed.), 2003; J.D. Hunter, 1991, 1994; T. Gitlin, 1995; A. Abramowitz and K. Saunders, 2005; S. Kurts, 2001, 2005; T. Sine, 1995; O. Guinness 1993; P. DiMaggio, J. Evans and B. Bryson, 1996; M.P. Fiorina, S.J. Abrams and J.C. Pope, 2005; R.H. Williams (ed.), 1997; N.J. Demerath III, 2005), this paper shows that there is no consensus among experts of American politics regarding the thesis that the American society is extremely polarized on social and moral issues like abortion, gun control or gay rights. This paper also argues that the current debate is relatively absent in the journalistic community in Quebec. Indeed, a content analysis of the articles and news reports that have been produced by La Presse, Le Devoir, Radio-Canada and TVA since the 2000 US election reveals that the media in Quebec rarely question the argument that America is deeply divided along cultural, partisan and geographical lines. Thus, the media often portray the United States in the most simplistic fashion: a country divided between blue state voters and red state voters, the South and the North, pro-life voters and pro-choice voters, anti-gun control advocates and gun control advocates, conservatives and liberals, or religious voters and secular voters.The second part of the paper explores two factors that explain this phenomenon. On one hand, just like in the United States, newspapers and television networks in Quebec are overwhelmingly for-profit enterprises, heavily dependent upon advertising. ?Media organisations use news and other programming as a commodity to attract an audience which they can then sell to advertisers? (W.A. Gramson and al., 1992, p. 377). In that context, the media in Quebec have a natural incentive to overemphasize the ?culture war? argument because conflict, disagreement, division, polarization, battles and war make better copy than agreement, consensus, moderation, compromise and peace (M.P. Fiorina, S.J. Abrams and J.C. Pope, 2005, p. 2-3). On the other hand, the journalistic community in Quebec is strongly influenced by the American media, which also tends to overemphasize the argument that America is in a quasi-civil war (M.P. Fiorina, S.J. Abrams and J.C. Pope, 2005). Indeed, journalists in Quebec rely extensively on American sources in order to produce their news and write their articles. This leads them to reproduce the myth of a polarized America.The last part of the paper argues that the reproduction of this myth in Quebec has negative consequences for Quebec-US relations. Portraying the United States as a country composed of two homogenized blocks (South vs. North, conservatives vs. liberals, pro-life advocates vs. pro-choice defenders, etc.) gives the Quebec population an inaccurate picture of US society and, thus, constitutes an obstacle to improving knowledge in Quebec about the United States. The myth also contributes to the profound anti-Americanism sentiment in Quebec (C.-P. David (ed.), 2003, p. 5). For instance, when they define the American South as a monolithic block strictly composed of conservative individuals that do not share the liberal values dominant in Quebec, the media fuel negative perceptions and prejudices about the United States. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]