1. Gaining Insight Into the Chinese Journalists' Blogs: What Information is Being Disseminated and How (Top Two Student Paper).
- Author
-
Gao, Fangfang
- Subjects
JOURNALISTS ,JOURNALISM ,CONTENT analysis ,MASS media ,WEBSITES ,NEWSPAPERS - Abstract
Journalists' blogs (j-blogs) are novel journalistic practice emerging in Chinese news industry. This study is the first step in establishing what is going on in Chinese news media in terms of j-blogs and finding out how new technology would change and transform the traditional news industry in Mainland China. Content analysis was conducted to study j-blogs on Chinese newspaper websites and investigate their implications for journalism in China. Topic, format, reader comments, hyperlinks and multimedia such as video, audio and pictures in j-blog posts were analyzed. It was revealed that the most often addressed topics in Chinese j-blogs were lifestyle, politics/government/military, crime/accidents/disasters, and business/economic activity. The most frequently adopted formats in Chinese j-blogs were the straight opinion column, the rumor-mill blog, and reporter's notebook of news tidbits and incidentals. It was shown that the formats of j-blog posts varied by topics. Significant influence of topic and format were found on the number of reader comments in Chinese j-blog posts. The use of hyperlinks and multimedia also differed in j-blogs with different topics and formats. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2009