The Newspaper of the Future.

Focuses on the local newspaper, "The Lawrence Journal-World" of Lawrence, Kansas. Comments of Dolph C. Simons Jr., editor and publisher of "The Journal-World" and chairman of the World Company, the newspaper's parent; Web site of the paper and related Web sites; Background on this small-town paper, which emphasizes small-town news; The Simons family's media monopoly; Goals of the paper; History of the town; Role of Simons as a consolidator of local news and information services; Attitudes of print reporters and their editors; Lawrence's rich literary tradition; Offerings from the company, including local freedom-of-information requests; Difficulties persuading readers to interact with online display advertisements.