Reinventing A Newspaper's Web Site.

This article features the latimes.com, the redesigned Web site of Los Angeles Times newspaper. Perhaps the most significant turning point in this new venture came this summer 2005, when editors who had spent their careers on the print side were asked to venture into the digital world of journalism and think about how to attract more readers. Even after an earlier, much-publicized redesign, latimes.com looked like the paper did. The front-page stories of the newspaper, mostly foreign and national news became lead stories on the homepage of the latimes.com. Web visitors could find little on the site that was not lifted directly from the paper's pages. Latimes.com, which is fifth among U.S. newspaper sites in the number of visitors it draws, generates revenues that run into the tens of millions of dollars and draws 5.5 million unique viewers a month.