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The article focuses on the move of creative directors to judge the entries for the John Caples International Awards in New York. It states that the collaboration with the Caples organization culminates with the annual awards on March 24, 2011 to recognize the best direct marketing creative work and agency marketing teams. It provides information on the Special Caples Awards celebrating the best creative including the Best Copywriting award, the Andi Emerson Award, and the Irving Wunderman Award.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article provides information on the 2008 Wreath Fineries along the Shawangunk Wine Trail in Hudson Valley, New York. It is noted that ticket holders were assigned a starting winery where they received a welcome wreath at the door and prepared to taste wines made from classic European varieties, regional hybrids and quirky wines. Meanwhile, guests were greeted at the door of a 200-year-old former dairy barn with a hot plate of chili and a coconut desert at Adair Vineyards in New Paltz.

The article focuses on the 2008 Wreath Fineries at the Wineries along the Shawangunk Wine Trail in New York. It is noted that the event gives wine lovers the chance to taste the reds, the whites, the meads, the sparkling and other uncorked delights from the vintners. It sells 250 tickets every day which is equivalent to 500 people for a total of 1,500 tickets for the three weekends.

The article discusses the third annual Restaurant Week which will be launched on November 2, 2008 in Long Island, New York. It is revealed that the participating restaurants will charge $24.95 for a three-course prix fixe dinner and must pay $295 for promotional and marketing services. The organizer of the event Steve Haweeli noted that there were 164 participating restaurants in 2007 which served 131,000 bargain-priced meals and pumped about $4.6 million into local eateries.

The article offers tips for business enterprises on how to map out strategies, marketing initiatives, and social and business calendars in New York. Businesses need to avoid scheduling conflicts when booking the next event. They should manage their time better by knowing in advance major upcoming events. Likewise, business enterprises are advised to promote upcoming fundraisers.

Presents information on the 2004 MapWorld event of MapInfo Corp. Impact of the September 11, 2001 terrorist attacks in New York City on the MapWorld gathering; Products offered by the company; Marketing strategy of the company.

This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

The article discusses an experiential marketing campaign launched by Lifetime Networks for the television program "How to Look Good Naked." The campaign centered around brand ambassadors handing out branded compacts along with cards that read "Happy Nude Year" in major U.S. cities, including New York City. The event staged in New York City also had an appearance by the television program's host Carson Kressley.

The article discusses how American Express gave its Gold, Platinum and Centurion cardmembers the opportunity to avoid the main floor of the 2007 New York Fashion Week with an exclusive look at the shows from couches and seats in its VIP skybox section. American Express partnered with IMG Fashion to create an elevated, 700-square-foot viewing area that was set up between the two main runways. The cardmembers were also treated to cocktails featuring Imperia vodka, and snacks.