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Learning How to Look Good Naked.
- Source :
-
Brandweek . 1/7/2008, Vol. 49 Issue 1, p28-28. 1/3p. - Publication Year :
- 2008
-
Abstract
- The article discusses an experiential marketing campaign launched by Lifetime Networks for the television program "How to Look Good Naked." The campaign centered around brand ambassadors handing out branded compacts along with cards that read "Happy Nude Year" in major U.S. cities, including New York City. The event staged in New York City also had an appearance by the television program's host Carson Kressley.
- Subjects :
- *MARKETING strategy
*TELEVISION program marketing
*SPECIAL events
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 28154849