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Abstract: With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is through engaging in transparent communication (). The increase in the popularity of social media has brought both challenges and opportunities for organizational transparency. This study used multiple methods to explore whether public relations professionals believe they are using social media to communicate transparently, to investigate how social media can be used to improve transparency along with its benefits and challenges, and to identify how transparency is used in social media campaigns. [Copyright &y& Elsevier]

Abstract: A content analysis of 413 reports of interviews conducted with 418 journalists from 1991 to 2004 grounded in agenda-setting, framing and agenda-building theories found that journalists giving higher estimates of practitioners’ influence on the news reported having better relationships with practitioners. On average, journalists estimated that 44% of the content of news media in the United States is influenced by practitioners. Journalists who were interviewed in 2002–2004 valued public relations more, but expressed love–hate sentiments as much as those interviewed in 1991–1996. Journalists who had worked 18–45 years reported improving relationships with practitioners more often than journalists with 8 or fewer years of experience. Journalists believed good relationships with practitioners are important, but hold practitioners responsible for them. [Copyright &y& Elsevier]

Colombian public relations professionals face an environment shaped by a government-declared war against guerrillas, paramilitaries, and drug traffickers. Practitioners explained the implications of this conflict-laden environment for the practice of public relations during 10 in-depth, highly structured interviews. Findings include how regionalism has marked the evolution and practice in Colombia, the need for organizational representatives to keep a low profile because of security concerns, encroachment on the profession by other disciplines, and lack of trust in institutions due to the country's critical situation, demanding nation-building campaigns. [ABSTRACT FROM AUTHOR]

This study applied the concept of Cheong-the fundamental foundation for Korean relationships to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction. [ABSTRACT FROM AUTHOR]

Abstract: The aim of this article is to offer journalists’ assessment of their relationships with public relations professionals in the Autonomous Community of Catalonia (Spain). We analyzed quantitative interviews (questionnaires) and in-depth interviews conducted with 68 Catalan journalists regarding their relationship with public relations practitioners and investigated their assessments of public relations subsidies and contact preferences. An explanatory view is offered. [Copyright &y& Elsevier]

Abstract: Using semi-structured, qualitative interviews with practitioners, this study explored an organizational approach to media relations. Interviewees provided insight as to how organizations and their media relations practitioners integrated principles of excellent public relations and principles of relationship management with principles of traditional practitioner–journalist relationships. Results indicated that the practice of media relations can be viewed as a theory-based organizational commitment at the meso-level, and not merely as an atheoretical practitioner skill at the micro-level. [Copyright &y& Elsevier]