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Journalists’ assessments of public relations subsidies and contact preferences: Exploring the situation in Spain

Authors :
Xifra, Jordi
Source :
Public Relations Review. Nov2009, Vol. 35 Issue 4, p426-428. 3p.
Publication Year :
2009

Abstract

Abstract: The aim of this article is to offer journalists’ assessment of their relationships with public relations professionals in the Autonomous Community of Catalonia (Spain). We analyzed quantitative interviews (questionnaires) and in-depth interviews conducted with 68 Catalan journalists regarding their relationship with public relations practitioners and investigated their assessments of public relations subsidies and contact preferences. An explanatory view is offered. [Copyright &y& Elsevier]

Details

Language :
English
ISSN :
03638111
Volume :
35
Issue :
4
Database :
Academic Search Index
Journal :
Public Relations Review
Publication Type :
Academic Journal
Accession number :
44581617
Full Text :
https://doi.org/10.1016/j.pubrev.2009.06.001