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Media relations in Korea: Cheong between journalist and public relations practitioner.
- Source :
-
Public Relations Review . Nov2004, Vol. 30 Issue 4, p431-437. 7p. - Publication Year :
- 2004
-
Abstract
- This study applied the concept of Cheong-the fundamental foundation for Korean relationships to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 30
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 15478841
- Full Text :
- https://doi.org/10.1016/j.pubrev.2004.08.011