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More recently, competition issues have not only focused on the private sector, but have become increasingly important in public administration, especially in the field of education. The thesis focuses on the issue of the competitive environment of secondary schools in Prague and the Central Bohemian Region, which provide education in the educational program Public administration. The selection of these schools was based on an analysis of the education market. The aim of this work is to find out what the competitive characteristics of secondary vocational schools are through the lens of individual headmasters. The thesis is divided into two parts. In the theoretical part, a competition-oriented literature survey is conducted. The survey then provides an up-to-date view of the perception of the competition in education in the world by various authors and scholarly articles. The chapter entitled Quality in Education characterizes the Quality of the school according to the Czech School Inspection and also serves as a basis for the practical part. The theoretical part is further developed by a chapter focusing on the description of secondary education and the description of the Framework Education Programme. The last chapter of the theoretical part is devoted to assessing the situation in the market of...

This work is devoted to the issue of competitiveness and the market position of the company. The aim of this diploma thesis is to utilize the practical use of selected methods of strategic management to evaluate the current competitiveness of the company WASH ART and based on the results, design a suitable strategy to strengthen its position on the market. PEST analysis, Porter's analysis of five competitive forces, VRIO analysis, analysis of the company's exposure and marketing research carried out using questionnaires were utilized in order to evaluate the company and collect the data required to evaluate the appropriate strategy. Findings were then used to design a plan that the company should follow in order to meet the goal of strengthening its position on the market.

The aim of the thesis was to evaluate the competitiveness of a selected company using the methods of strategic management and financial analysis. To fulfill the goal, a literary review was first made. In the practical part, the theoretical knowledge was applied to a selected company. The methods performed include: PEST analysis, Porter's five forces model, competitor analysis, analysis of industry attractiveness, financial analysis, evaluation of human resources management, key success factors and competitiveness analysis. In order to fulfill the goal, a questionnaire survey and a guided interview with the company manager was conducted in the next part. The results of the implemented strategic management methods were summarized by elaborating a SWOT analysis. Subsequently, appropriate recommendations were proposed to strengthen the competitiveness of the organization.

This diploma thesis deals with the causes of division of customer preferences towards individual retail units in the town of Blatná in order to recommend proposals for improvement for the consumer cooperative COOP. The theoretical overview provides basic information about food retailers in the Czech Republic, presents the formats of stores, attitudes of shoppers to food stores, individual elements of the retail mix or other factors influencing customer attitudes towards the store which can be influenced by retailers. The practical part relates to the food chains in Blatná and it is focused on identifying the respondents' favourite and main shopping place, the reasons for dividing customer preferences towards retail units, researching attitudes toward retail units and evaluating the retail mix of these stores. The practical part consists of two parts, a questionnaire survey focused on customers of food stores in Blatná, and research from these stores. Subsequently, it is possible to define respondents' attitudes towards food retailers in Blatná and their buying behavior. The survey in retail formats is used to identify and evaluate the core elements of the retail mix of individual stores. Thanks to these procedures it is possible to define improvement suggestions for COOP Tip in Blatná.

The bachelor thesis deals with how to change the long-term perception of the Navigatour yacht brand in the mind of customers. The theoretical part deals with the essence and importance of the brand, companies corporate culture and the process of repositioning. The practical part describes recreational yachting, the functioning of company Navigatour and on the basis of collection and analysis of primary data is proposed the procedure of reposingioning campaign in the area of change of perception of the company in the mind of costumers.

Fiala, Draft of workspace standards for organizations of 21st century. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with the office working environment. It is looking into the issues of a particular company and deals with the optimization of selected areas within the workspace. The diploma thesis deals with the initial legislation, which is closely related to the layout of office space. The output of diploma thesis is the optimization of Kiwi.com's problem areas and draft of the working environment (workspace) standards for organizations of 21st century.

This diploma thesis deals with the competitiveness of automotive industry of the Czech Republic, Slovakia, Poland and Hungary, therefore countries of the V4. The main aim of the thesis is to evaluate the mutual position and to identify differences amongst individual countries of the V4. Thus the theoretical part of the thesis deals with defining concept of competitiveness, its possibilities of measurement, competitive advantages, the role of state, industries and companies, last not least it defines concept of clusters. Furthermore, the practical part of the thesis defines individual automotive markets of the V4 countries throughout dislocation of main producers, structural composition of production and its gross value added. Subsequently, the comparative analyses of the V4 countries is lead with chosen indicators such as FDI, export and import, domestic and foreign value added, labour costs and wages, employment, productivity, production and its value and turnover, etc.

This master thesis focuses on the process of globalization and its consequences that allowed for the formation of multinational corporations. The current environment is characterized by the fast pace of changes that requires firms react flexibly, which demands new approaches to managing employees, creating more flexible organizational structures supporting creative people, and innovation because people and innovations are the key sources of competitive advantages. The goal of this thesis is to analyze changes at O2 after Spanish telecommunications firm Telefónica S.A. sold a majority stake to PPF in 2013. The changes associated with the switch in ownership can chiefly be seen in the firm's goals, its organizational structure, its policy toward employees, in customer satisfaction, and in its investments and share price.

The aim of the bachelor thesis is the evaluation of the competitiveness of enter-prise ABC s. r. o. The thesis is divided into two parts. The first part includes an explanation of the concepts of competition, competitiveness, competitive ad-vantage and theory of used analysis. The second part uses individual analysis for enterprise ABC s. r. o. and comparison of the enterprise with the competitors. Based on the findings of analysis and comparisons with competition, are made recommendations how the enterprise could increase its competitiveness.

The goal of my bachelor theses was to develop a business plan and its financial analysis. First, I worked out my theoretic and methodological part, I verified what a legal form of enterprise to choose and how to proceed in the preparation of my business plan. I used theoretical finding in a practical part of my business plan. I used various methods such as a SWOT analysis, calculated a financial plan and financial analysis in which I used mainly ratio indicators.

Bachelor thesis is dealing with LCC, their development and current situation, also with the transformation of the core LCC business model into new business model, that combines features of LCC and traditional carriers. There are listed all the LCC that can be found at Prague Airport, they are briefly described and the way, how they try to differentiate from other carriers. In the last part, there is a survey and the results of this survey. The survey aims to give an advice to LCC how to attract Czech customers, what is the main deciding feature for them and on what they should focus. Bachelor thesis tries to solve if there is something as brand loyalty in LCC market.

This thesis deals with the evaluation of the competitiveness in the construction company HOCHTIEF CZ a.s. on the basis of strategical methods and processes.

Thesis on Analysis of Competitiveness of CZ TOP TRADE Ltd. mainly deals with the ability to compete with companies, who are on the Czech market in the engineering. To determine competitiveness and competitive advantage, I used both internal company environment and external. I have subsumed here Analysis of internal company environment and also analysis of external company environment like Porters model of five forces, PEST analysis and everything I summerized in the SWOT analysis. I applied mentioned above analysis. The results of this analysis I came to the conlusion that the company is able to compete against their competitors and I have prosposed changes, which schould to increase market share.

This graduation thesis deals with the analysis of the process quality management in the chosen organization. There exist many reasons why should the companies implement the system of the quality management. From the point of view of the producers the quality represents a tool. Thanks to this tool is reached the loyalty of the customers, reduced their perceptiveness on a potential price change and kept the competitive position of the company. The goal of the dissertation was the analysis of the process quality management in the chosen organization and determination of the proposals leading to the improvement of this process. The measures which I proposed could improve the processes of the realization of the foundry products, increase the customers' satisfaction, increase the loyalty of the workers and contribute to the overall improvement of the quality management system of the company Sytech.

The Aim of this bachelors thesis is to compile an competition analysis of the firm iStyle, s.r.o. And to suggest recommendations to improve competitiveness and position on the market for the future development of the firm. The thesis is divides in two parts which are theoretical and practical. The theoretical part contains demarcation of basic concepts and methods related to compiling the analysis of competition. The practical part contains the introduction of the analysed firm, analysis of the external with help of Pest analysis and Porters modul of 5 forces and analysis of internal environment. Penultimate chapter belongs to Swot analysis, where I summarize all the analysis. The last chapter belongs to proposals and recommendations based on compiled analysis.

This thesis deals with public relations and competitiveness in selected high school in Trebon from the perspective of the customer - the student and parents. The theoretical part describes public relations as a marketing communication tool, its definition and characteristics. There is also described the basic division of competitiveness, advertising and market psychology. The empirical part examines the degree of familiarity, the level of public relations and the competitiveness of selected high school from the view of the general public in the region. The aim of this work is to evaluate the competitiveness and public relations of this high school and propose possible further development in the concerned areas.

This thesis investigates the topic of job description of a sales representative on the hair care market, particularly in a company called Hair Service. This piece of work is divided into four parts. The first part demonstrates theoretical concepts, such as hair care market, competitiveness, competitive advantage, followed by the job description of the sales representative. Secondly, Hair Service company profile and its portfolio will be discussed as well as company competitive environment and competitive advantage. Close attention will be also paid to duties of sales representatives. The discussion then focuses on a specifically designed questionnaire that was conducted by the sales representatives of Hair Service. The purpose of the survey is to determine satisfaction of the sales representatives and to propose changes for the company. The last part of this paper provides the evaluation of the questionnaire and proposes my own suggestions.

The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.

This Master's Thesis follows up creation of marketing strategy of SLUSNY shop. The author, is actively participating in the leading of the company. The Thesis is based on data received from situation analysis of SLUSNY's microenvironment, macroenvironment and from marketing research. The situation analysis contains several marketing analysis means used in business practice. According to founded data, the author is generating suitable marketing strategy for SLUSNY shop. The goal of the Thesis is to create marketing strategy, which is logically connected to obtained data, is based on competition advantage and can lead company to its goal.

The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

The aim of this bachelor thesis is to evaluate via analysis of chosen factors the posibility of a construction of service centre for Czech and Slovak market. This analysis is made for needs of the company Van Leeuwen Pipe and Tube Group, especially for its branch in the Czech Republic and in Slovakia. By this reason the thesis is divided into theoretical and practical part. While the theoretical part is focused on a presentation of the company Van Leeuwen and for the purpose of understanding of the metallurgical issue also on a characteristic of relevant market, the practical part concerns the analysis of chosen factors with direct impact on a project of service centre. Concretely it's a case of the evaluation of customers' interest in selected service operations and the finding of companies which have already operated in the area of service centre. Last but not least the attention is paid to strategic location of service centre.

The subject of my bachelor's thesis is "Blue Ocean Strategy". The main goal of this work is to explain the problems of Blue Ocean Strategy, which is the actual trend in the market. The thesis is divided into two parts. The first part describes what it is competitiveness, competitive advantage, Porter's five forces model and its competitive strategies further build on the Blue Ocean Strategy, value innovation, analytical tools and system framework of strategy and attributes that well-developed Blue Ocean Strategy must have. In the practical part then I will focus on the application of Blue Ocean Strategy on the example of the emerging sports center in the Jindrichuv Hradec, using analytical tools and system frameworks of this strategy.

This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.

The goal of my diploma thesis is to analyse current marketing strategy of company X-Life s.r.o.. In my analysis I will focus on its main mistakes and failures trying to propose solutions or eventually create completely new marketing strategy which will help to the company to improve its market position, speed up reputation among potential customers and increase its market share. In the theoretical part of my thesis I will focus on the newest marketing trends and in the practical part I will write about the usage of these trends on the field of new marketing strategy of X-Life s.r.o..

The main aim of this diploma thesis is a strategic analysis of a construction company. It is divided into several parts, where the first, theoretical, part explains the fundaments of strategic analysis and clarifies the principles of methods applied. The other, analytical, part of the thesis applies the mentioned theoretical knowledge onto an existing construction company. The PESTEL analysis has been used to analyze the external environment. Furthermore, the thesis focuses on the internal environment of the company -- namely its marketing mix and financial situation. The findings of those analyses are summarized through a simplified SWOT analysis, which leads to a proposal of a strategy, and furthermore proposes operative, tactical and strategic measures which would support the strengths and opportunities and minimize the weaknesses and threats of the Isolite, spol. s r. o. company.

The aim of this bachelor work was to assess competitiveness of a selected company in the market based on use of strategic management procedures and methods, and to propose a suitable strategy in order to strengthen its position. The work dealt with competitiveness of the company in the given branch from both the external and internal environment.

Aim of the thesis is to develop a strategic analysis of the selected company with specific focus on external and internal analysis and then to make recommendations for the future development of the company.

The final thesis focuses on evaluating the marketing strategies of the village primary school management within the competitive background created by the town primary schools. One of the main points of the thesis is to enrich these strategies by means of executive directors' as well as my own experience. Other sources of such enrichment are the study literature and the available research knowledge as well as the knowledge of the chief pedagogical executives' final theses. In this respect, the marketing strategies should be posing a benefit for a classical village primary school to stand up to the challenging competitive struggle. The benefit from the thesis consists in using its conclusions by the village school headmasters as well as the institutors.

The aim of this thesis is to assess the current state of the company, analysis of its major competitors and the competitive advantage the company. Based on the findings will be proposed measures aimed at maintaining and improving current status of the company in the market.

The Diploma thesis called ?Analysis of a Selected Business Firm and Future Development Suggestion? deals with the theory and practice of business management strategy. The theoretical part defines general procedure of business strategy and management, which is the basis for strategic plan creation. The practical part describes an actual well-established medium enterprise, presents a complex analysis of external environment, or its surroundings, and internal environment, or its internal sources and abilities. A SWOT analysis is realized based on the facts consequent upon the enterprise analysis. Thus we can compare the existing strategy and plans of the enterprise to the suggested solution.

There exists a never-ending struggle to gain a dominant market position at the national and international markets. The globalization and processes of integration have made this struggle more intense. It is more and more difficult to find new means to achieve desired goals. The best means of companies are represented by their competitive advantages and it does not matter if they focused on the price, product's attributes or on the quality of the delivery. However, we can consider as the most successful companies those that will be able to use their competitive advantages synergistically and those that will be able to create more inimitable sources of the competitive advantages. Motivation of employees is one of these sources. People are endowed with knowledge and skills. People represent the driving force of today's economic potential. Let's satisfy their needs and observe the growth of their own initiative and productivity.

This thesis deals with finding competitive advantages of the company X and the key factors for improvement. The aim of this work is to find through the research the competitive advantages of the chain company X, which provides fast food on the Czech market, it's deficiencies and key factors, that can help the Company to improve in the future time. The theoretical part consists of five chapters, beginning with a chapter on marketing services, the following chapters deal with the purchase decision-making process in the service market and market category and competitive advantage. Methodology chapter closes then all the theoretical part. The practical part includes chapters examining the importance of a fast food restaurant in the world and the current market trend in the Czech Republic. Other parts deal with the characteristic of market and market category, analysis of competition, characteristic of the company X. The most important chapters in this section are the practical results of the survey, suggestions and recommendations to the company.

The task of this thesis is to assess the market position of briefly existing company euTERM.cz Ltd., perform internal and external analysis and find a competitive advantage for the determination of the recommended strategy of this company.

Diploma thesis deals with strategic analysis of an enterprise. The theoretical part is devoted to an introduction to strategic management, basic concepts and analyzes of selected external and internal environment. The practical part is focused on the application analyzes referred to in the first part of the thesis. The aim of this thesis is to carry out a strategic analysis of cafe FotoCafé. Results of the analysis help to evaluate the current status of the cafe on the market in Jindrichuv Hradec. The evaluation of current strategy of the cafe is also based on these results. The analysis revealed some shortcomings and weaknesses in operation of cafe. Part of the conclusion is a proposal about operation of cafe in the future.

The work deals with the question of competitive advantage firms operating in the Internet environment, and analyzes the factors, which in this environment creates a competitive advantage. The goal is to name these factors and recommendations for firms, how to create competitive advantage.

The goal of this thesis is to define the competitive advantages of a strategic business unit (SBU) that is within the organization structure of the University of Economics, Prague (VŠE). The Central and East European Studies Program (CESP) operates as an SBU within VŠE. This is a one-semester paid program that is part of the of foreign language programs at the university. The program's advantages were defined on the basis of a survey of CESP's competition on the market for free movers in the Czech Republic, a SWOT analysis, and the evaluation of a survey of CESP's students. In the future, CESP should be promoted with a focus on these advantages and the program should be further developed accordingly so as to attract new students to VŠE.

Inovace přispívají k získání konkurenční výhody a jsou tím, co zvyšuje efektivnost a celkovou výkonnost podniku. Všeobecně se pokládají za klíč k hospodářskému rozvoji. Představují soubor činností, které vedou k úspěšné výrobě, vstřebávání a využití novinek v ekonomické a sociální sféře. Dobře řízené a úspěšně uvedené inovace na trh představují pro podniky nástroj, kterým mohou získávat konkurenční výhody umožňující podniku prosperovat i v podmínkách současné recese. Na základě výsledků primárního výzkumu uskutečněném mezi výrobními podniky jihomoravského kraje je zdůrazněna potřeba vzniku synergického podnikání k podpoře inovačních aktivit. V drtivé většině případů respondenti tvrdí, že bez kooperace by vůbec nebylo možné jakékoliv inovace řešit. Na základě sekundárního výzkumu jsou v článku také představeny vhodné formy spolupráce pro české podniky. Jsou rovněž porovnány jejich výhody a nedostatky s názory našich i zahraničních odborníků. Následuje diskuze a doporučení ke vzniku úspěšného strategického partnerství a o jeho výhodách v oblasti inovací. Innovation conduce to getting competitive advantage and they increase efficiency and total company performance. They are generally deemed as a key development factor. They represent group of activities leading to successful production, absorption and using economical and social innovation. Well managed and successfully introduced innovation into the market represents the tool for the companies, by means of which they can reach competitive advantages, enabling their prosperity in the slump. The urgency of synergic entrepreneurship as a key support of innovation is point out on a base of primary research in South Moravian manufacturing companies. As it is mentioned in this paper, most of respondents are open to external cooperation in innovation activities. Furthermore, they admit that without this collaboration they will not be able to produce any innovative products. Suitable forms, which can be utilized in our companies, are carried out with the help of secondary research in the article as well. Their accomplishments and disabilities are compared in accordance with local and foreign experts' theories. What follows is a discussion about requirements of strategic partnership success and advantages in the area of innovation.

The goal of the master thesis is to conduct strategic analysis of an enterprise Soma spol. s r.o. and suggest possible recommendation for further development based on the knowledge acquired from the analysis. Theoretical part is focused on information referring to the topic of the thesis. Method and techniques of the strategic analysis are described and afterwards applied in the practical part. Practical section contains environment analysis using PESTEL analysis and Porter's Five Forces analysis. Onward the internal analysis is performed including identification of company's assets, financial analysis, Value Chain analysis and Portfolio analysis. In conclusion the results of all performed analysis are summarized using the SWOT matrix and the recommendation are suggested based on detected opportunities, threats, strengths and weaknesses of the company.

The goal of this master's thesis is to provide the management of the selected undertaking with a view of possible weaknesses of their management, which may lead to problems in the future, threats present on the market having a negative external impact on the undertaking and to show the management opportunities arising from the external environment as well as strengths of their management. These recommendations will be formulated in the form of action plan. To achieve the goal of the master's thesis means to prepare the financial analysis, i.e. the internal analysis of the undertaking concerned that will serve as a source material on the basis of which strengths and weaknesses pertaining to the SWOT analysis will be formulated. To be able to prepare a competent SWOT analysis, I will perform two selected external analyses of the environment concerned, which are the PEST analysis and the Porter's Five Forces Model. These two external analyses will provide a framework depicting external factors such as opportunities and threats arising from the market. They will make it possible to compile a full-valued SWOT matrix. Based on this performed SWOT analysis, I will prepare the action plan formulating recommendations for the management of the undertaking focused on the elimination of the weaknesses of the undertaking as well as of the threats arising from the market, or possibly on the use of the opportunities present on the market and consolidation of the undertaking's strengths.

Doctoral thesis, which deals with customer satisfaction and customer loyalty in relation to a competitive advantage. Methodology used for purposes of doctoral thesis. The process of consumer satisfaction and consumer loyalty research. References to foreign literature. A formulation of objectives and hypotheses. Specifics of customer satisfaction in the field of services with a high proportion of personal folders.

Success-ability based conception represents approach viewing the behavior of the company from the point of success, strategy, competitiveness and competition. Each of these elements has specific delimitation in given conception and its integral role. Such approach can be understood not only as an alternative, but also as completing approach to the delimitation of company strategy. It integrates classic approaches with new requirements, thus enabling their better utilization in contemporary environment. Its basic characteristics can be summarized into following points: • specific terminology - key term is just success-ability as such, marking the ability to reach under factual conditions objectives set in advance in required level with required level of development; • complex understanding of the success of the company in relation to all key stakeholders - three main dimensions are defined, which must be taken into consideration within the fra- mework of the evaluation of company success-ability; • specific understanding of competition and competitive environment, including not only com- petitive relations, but also the effects of environment and its mutual links - the conceptions operates with competitive space in which just mentioned links can represent key elements; • differentiation of various types of competitive advantages and competitiveness which it forms - the conception has its own classification of competitive advantages, enabling the involve- ment of factors which the company utilizes in a very complex way; • specific approach to the implementation level based on clearly key role of the management not only in the moment of the formulation, but also during the implementation itself - the cha- racteristic feature of this conception is just the cohesion of formulation and implementation of the strategy; • approach analyzing the company in compliance with the logics of the conception of success- -ability, enabling the competitive advantages of companies, method of their development, possibility to control and influence their development and the importance of advantages from the view of competitors and customers - the use of specific break-down of competitive advan- tages and specific approach to competitive environment demands so as traditional tools of strategic analyses would be completed with approaches, coming -out from the principles of the success-ability conception.

This thesis deals with strategic analysis of particular organisation. Appropriate methods of internal and external analysis are chosen and theoretically described as well as the theories for competitive strategy design. In practical part of the work, strategic analysis outputs are implemented for the needs of organization with a view to formulate optimal design of competitive strategy. The work concludes with results summarization, representing the preview to the strategy selection issue, designated for the needs of company management.

The goal is to elaborate a strategic analysis of the company Netsimple Conspiracy s.r.o. and formulation of the strategic recommendations. This is accomplished through the identification of strengths and weaknesses of the company and the opportunities and threats arising from its surroundings. The thesis is divided into theoretical and practical. The theoretical part focuses on theories of strategic management, business strategy and strategic analysis in general. The practical part of the thesis examines the application of methods of strategic analysis at Netsimple Conspiracy Company s.r.o., which output is the formulation of strategic actions. The conclusion summarizes all the outputs of the strategic analysis of Netsimple Conspiracy s.r.o., but also thesis as a whole.

The aim of this bachelor thesis is to elaborate the strategic analysis of the company Easy Life, s.r.o., which runs the online bookstore Beletrie.eu. The paper concentrates on the analysis of e-commerce on the book market in the Czech Republic. The theoretical part represents the important aspects, methods and procedures of the strategic analysis. The practical part contains the application of strategic analysis methods and there are also designed appropriate strategic recommendations for increasing the company's market competitiveness.

Strategic analysis of company and its practical application, external and internal analyses and strategy of the company.

This thesis is focused on the analysis of competition between companies which are targeted on the rendition of services and selling goods for a telecommunication company (operator) called Telefónica O2 Czech Republic, a. s. Principal aim of this thesis was to establish the contemporary level of competitive strength of the chosen company, and propose how to improve it. In order for an objective examination, the wishes and needs of the customers were noted during questioning. According to the answers, the most important for end users is level of servicing and competence of shop assistants. The most important proposals for improvement are a greater knowledge of shop assistants in their field of expertise, reinforcement of service publicity, more visible use of the company{\crq}s logo and to safeguard the topicality of web pages.