Analysis of Competitiveness of CZ TOP TRADE Ltd

Thesis on Analysis of Competitiveness of CZ TOP TRADE Ltd. mainly deals with the ability to compete with companies, who are on the Czech market in the engineering. To determine competitiveness and competitive advantage, I used both internal company environment and external. I have subsumed here Analysis of internal company environment and also analysis of external company environment like Porters model of five forces, PEST analysis and everything I summerized in the SWOT analysis. I applied mentioned above analysis. The results of this analysis I came to the conlusion that the company is able to compete against their competitors and I have prosposed changes, which schould to increase market share.