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This bachelor thesis deals with recommended marketing strategy for a starting small company, which business is based on renting cheap racing cars and racing circuit. The main objective of this thesis is to recomend marketing strategy which makes use of the latest marketing trends and takes into account results from marketing research based on questionnaire.

The thesis deals with marketing strategy of SAP, important software company in B2B market. Goal of this thesis is to use theoretical knowledge to describe and analyse marketing strategy of SAP and at the same time to analyse efectivity of database marketing team. Database marketing team is one of the most important things that lead to successful marketing strategy and this thesis will propose possible solutions to discovered shortcomings of this team. The thesis contains not only theoretical information about international marketing strategy but it shows real marketing strategy of SAP and its evaluation. It also describes and analyses meaning of the database marketing team and makes suggestions to improve its functioning.

The subjekt of the bachelor thesis is to descriibe and analise current marketing strategy of Casino Ambassador and to propose some recommendations. In the first part, there is prepared a theoretical base for creating marketing strategy. In the second practical part, there is described the company which is mentioned above, as well as, there is analyzed present structure of its marketing strategy and marketing communication strategy. The final part proposes some recommendations for the proposal of the future marketing strategy.

The main aim of this graduation thesis is a proposal of changes in a marketing strategy in the area of the B2B service marketing, to be specific in the area of special trainings. The theoretical part consists of two chapters. The topic of the first chapter is a process of the strategic marketing. The second chapter describes specifics of the B2B marketing, specifics of the service marketing and theoretical backgrounds of the employee education. The methodical part consists of remaining two chapters. The third chapter focuses on the situational analysis. It consists of an analysis of the external environment, an analysis of an internal environment and a market research. The fourth chapter is based on results of the third chapter. The main aim of the last chapter is to propose a concrete marketing strategy, including a budget proposal.

The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy.

The graduation theses is concerned with creating of a marketing strategy for a new establishing sports facility in the district of Karlovy Vary. Thanks to the analysis of demand and supply, it is possible to find a niche of the supply market and a new sports facility that people miss can be found out. The new sports facility should improve and extend the services which are offered to potential customers, satisfy the needs of the inhabitants of this district and attract new tourist to go to the Karlovy Vary region. The theses target is finding such a useful sports facility and creating of a marketing strategy for this facility.

Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.

The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.

The aim of this thesis is to present the essential elements of advertisement and marketing in the context of the Internet. Then, an advertising campaign for an online shop is presented.

This thesis deals with the analysis and discription of the marketing strategy of the company AkzoNobel Aerospace Coatings, the largest paints and coatings company, focusing on development, production and distribution of various types of paints and coatings around the world. The thesis is divided into two parts, theoretical and practical. At the first one there are just general marketing statements, concerning marketing mix and marketing strategy, the other one is devoted to analysis and discription of the particular marketing strategy and market share of the company both from global and Czech point of view. The very important part also creats the independent research within using the AkzoNobel's coatings and paints by the selected Czech companies.

Marketing strategy of Oriflame, compared with competition (Avon, Mary Kay, Amway).

The diploma thesis is focused on creation of marketing strategy of educational company 1. VOX, a. s. that is active a couple years in the adult education market. The main goal of the thesis is to analyze the company's current situation, then formulate a proposal for an optimal marketing strategy, which would be consistent with company objectives. The first part of the thesis is devoted to the theoretical framework - the process of marketing strategy and description of analyses used - the general and occupational external surroundings analysis, internal analysis, Porter's five forces model and SWOT analysis. The methodology part describes the methods of collecting and processing data from surveys conducted. In the practical part the author deals with the description of 1. VOX, a. s. activities and thorough analysis of internal and external environment. On the basis of these analyses the author formulates a specific marketing strategy, including proposals of deficiencies elimination and recommandations of potencial improvements.

The thesis analyses marketing strategy of Axe brand which belongs to portfolio of brands of Unilever. Theoretic part contains basic information about issues connected to brand such as it's importance, basic concepts and building brand's value. Particular sections include the questions of marketing management and marketing mix. The aplicational part introduces the market od deodorants and basic trends on this market. This part describes the strategy of Axe in Czech Republic and the market where the brand is struggling it's position for. Attention is given to marketing activities in 2006 - 2007 and their results and effects on the position of the brand among others.

The master thesis outlines information about marketing practices for small businesses providing computer consultancy services in Canada. The theoretical section defines basic marketing terms related to the topic and sets the basis for the practical applications. The practical section contains situational analysis and a marketing strategy proposal including mission statement, target groups and formulation of marketing goals.

The Diploma theses is about business plan. I talk about functions, types and common mistakes that are made during the plan writing. Next section is about joint venture, elevator pitch and plan structure itself. In the practical part I write about strategy of Russian company, that wants to expand to the Czech republic with the wood houses. I analyze demand, competition and describe our marketing strategy and how to succeed in Czech real estate market.

This thesis introduces problems of marketing in a commercial insurance company. It discusses the specificity of marketing in this domain, clarifies the importance of the right choice of the marketing strategy in commercial insurance companies. And it also desribes the situation on the Czech insurance market and analyses the most favourite real strategies used by insurance companies.

This diploma theses executes an internal and external analysis of marketing strategies on Czech and international markets by company Jan Becher - Karlovarská Becherovka a.s. External analysis is assessed with respect to current economic downturn and evaluates alcohol market situation, competition and media markets. Latter internal analysis appraises company's standings on liqueur markets. This particulary includes analysis of market shares, pricing policy, distribution strategy and public perception. Final chapter follows up on the initiation and marketing strategy of a new product - Becherovka Lemond - on local and international markets.

The objective of my thesis ``Evaluation of the marketing strategy of selected social services facilities operating under the Social Services Act No. 108/2006 Coll., and its proposed innovation{\crqq} was to ascertain whether the facilities had been making use of any marketing strategy, and if so, in what fields. I also investigated the impact of the new Social Services Act on operation of the facilities, and whether there were any differences in usage of strategies in dependence on the founders of the facilities. Marketing of social care has not had a long history in the Czech Republic; it is a segment which has not been experiencing sufficient attention. Marketing is mostly used by private providers of social services.

Point of my work is analyzing of marketing strategy of chise firm. I decided for this topic, because marketing is an important bussines instrument and without good marketing strategy can't be successful. I wanted to find, how to use marketing and marketing instruments in bussines. I decided for Oriflame, because she is successful on czech market already 20 years and in spite of crisis she shows good sales. Another reason was, that I was befor one year registred as cosmetics consultant by Oriflame and so I can use my personal experiences.

The graduation thesis deals with the specifics of the marketing strategy of a middle-sized machinery company on the Ukrainian and Russian market. The business environment and opportunities in machinery in both Eastern countries are described as well as the risks on these unstable markets are emphasized. The company's entrance strategy follows and it is completed with the evaluation and recommendation.

The thesis disserts about foreign market entrance of corporation Geodis. The first part is dedicated to corporation characterization. The base of the thesis is composed of the foreign markets activities, entrance to it, foreign competitors and business partners abroud. Marketing mix is also inscribed in detail. The last part is dedicated to possible future progress of Geodis.

Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Trade in the Czech Republic and propose ways to improve it. The first part deals with the theoretical description of the marketing strategy and also introduces the concept of Fair Trade worldwide. The second part offers an overview of profit and nonprofit organizations involved in Fair Trade in the Czech Republic and describes the marketing strategy for the concept of Fair Trade. The practical part includes a SWOT analysis of the concept of Fair Trade, defines the strategy of marketing mix elements and presents various projects and campaigns.The conclusion is devoted to describe the potential impacts of marketing activities in the Czech society.

The goal of this thesis is to describe marketing strategy of the company Intact. After introduction of the company and market I analyse the marketing mix, customers and competitors of this business. Then I deal with the market research and in the last part of my thesis I suggest some recommendations for the improvement of the current situation.

The aim of the bachelor thesis is to find out if there is enough space for the new emergent company in Brandýs nad Labem-Stará Boleslav. The new company wants to act in the field of regeneration, nutrition and sports training. Another aim is to identify behavior of consumers in the market, their wishes and needs. For these purposes the thesis contains the competition analysis and the questionnaire investigation of consumers in the concrete market. The next objective is to determine marketing objects of the company and to suggest the marketing strategy, which is based on the marketing mix. This practical part is completed by theoretical part. The theoretical part is focused on marketing conceptions, the planning stage of the marketing strategy, marketing decisions in retail trade, purchase behavior of consumers and the marketing research.

Hotel business rapidly expands in the Czech Republic over the last two decades. One of the main reasons is the interest of foreign customers to discover previously unknown beauty of our country. In recent years, however, the hotel business deals with a difficult situation because of the economic crisis. Bachelor thesis deals with evaluation of the organization and management of the selected accommodation facility, focusing primarily on its running during the current economic crisis. Selected accommodation facility is Olympic Hotel in Prague-Karlin. The main objective of this work is to analyze the organization and management of Olympic Hotel based on theoretical knowledge of field literature and the practical experience obtained during the working experience in the hotel. Part of the analysis is also a general assessment of the current situation in the tourism market. According to the outputs of the analysis, we worked out specific suggestions leading to an improvement of running of the hotel. This suggestions can solve slight shortcomings of successful organization and management of Olympik Hotel.

I choose as the subject of my graduation thesis, the Draft marketing strategy consulting copany. My thesis has three parts: theoretical and practical. In the first part, I described the main conceptions related to the thema. I studied information from specialized publications, which finally helped me with the analyses. In the second part of my thesis is to interpret teoretical knowledges to the practical field. First step was describe the company, which a chaose. I searched for specific information about this company. I looked for it from external resources like internet. After that followed the analysis of microeconomical and macroeconomical environment. There were chosen and applied the Porter´s five forces model analyses and STEP analyses. During those analyses were used the information in consultations with employees of the company. The end of this thesis consist of evaluation of analyses and draft marketing strategy consulting company.

This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.

This thesis deals with present marketing activities of the Czech outdoor brand LOAP. Theoretical part handles basic concepts of marketing theory - marketing conception, marketing mix, marketing strategy and brand managament. Analytical part describes outdoor market, competition on the market and present circumstances on this market. It analyses present marketing activties of the LOAP brand and it suggests alternations and future feasible solutions. Closing part of the thesis includes questionnaire inquiry into consumers buying habits and awareness of the LOAP brand.

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

This thesis is focused on adaptation of GEHE Pharma marketing strategy on the Czech wholesaler's market with pharmaceutical products. In the first part the theoretical background needed for the application part of the thesis is summarized. I mention here the possibilities of internationalization, visions and targets of the firms working on the foreign markets and basic analyses needed for acting there. Then I summarize the possibilities of adaptation of the marketing mix mention the specifics of the B2B and the pharmaceutical market. In the following application part GEHE Pharma Company is presented and also her acting on the pharmaceutical market. Then the concrete analyses are made (PEST analysis, SWOT analysis, and Czech pharmaceutical market analysis) and the adaptation of marketing mix of the company was summarized. In the last part of the thesis some suggestions for ameliorations of particular parts of marketing mix are made.

The thesis focuses on comparison of marketing strategies of the political campaign in individual states of USA in presidential elections 2008. It describes the American election's system and also defines electors by using basic social-demographical indicators which are crucial when creating the pre-elections campaign. The thesis focuses also on using the communication media during the campaign and also on the the way of financing the campaign itself - above all on fundraising. It describes marketing strategies in individual states and compares them with the candidate of Republican party, John McCain.

The first chapters of the thesis describe the Czech beer market, beer consumption in the Czech Republic and current trends. It also describes world export and the Czech beer export and assesses the Czech production situation on a worldwide basis. In the practical part I am attending to Pivovar Nymburk, it's history, production and range of products. In the other chapters I am describing competitors in the Czech industry and the situation in German beer industry as a market where Pivovar Nymburk exports the most of the beer. The fifth chapter describes objectives and positioning of the brewery, includes SWOT analysis and BCG matrix for a detail describtion of the portfolio. The chapter six describes export strategy, export markets and the way how the brewery enters foreign markets. The next chapters contain some of the marketing mix policies. The final chapter includes recommendations for the brewery's activities in the future.

This master thesis deals with the marketing strategy of A-Derma brand on the Czech and Slovak market. In the theoretical part I summarized basic information about marketing mix, brand and strategic brand management. In the practical section there is an introduction of marketing strategies of all the Pierre Fabre brands. Furthermore I focus on detailed analysis of A-Derma marketing strategy and suggest how to imporove it. The analysis evaluates marketing mix and individual campaigns in 2010 and proposes a strategy for 2011.

The aim of the thesis is to analyze and suggest adjustments to the product and price strategy of debit cards for the ČSOB company. The first chapter is focused on a marketing strategy. There is defined the preliminary stage of this strategy, and then a product and price strategy. The second chapter deals with strategic analysis and outline external and internal analysis. The third chapter is aimed at a banking system. In the fourth chapter is analyzed debit card's external environment of the ČSOB company. The last chapter deals with product and price strategy of ČSOB debit cards. The ČSOB debit cards are devided into segments to facilitate analytical process, and then are compared with debit cards of the two biggest rivals. This process results in proposed adjustments to the product and price strategy of debit cards for the ČSOB company.

The thesis deals with marketing strategy of Blesk daily in economically difficult year 2009. Presents main marketing activities, market of the daily newspaper and the competitors in this area. The main goal is to analyze marketing strategy of Blesk brand and to determine the main targets of the marketing activities.It contains an evaluation of these activities in terms of effectiveness and recommendations for improving the marketing work in the company using SWOT analysis and proposed changes in marketing activities for the following year.

Marketing makes money and brings success. About online marketing we can say much more. The main topic and the objektive of this thesis was to define some ways of using online marketing in the aplication for two companies, to compare their access to the advertising, get a view of the internet users to the online advertising and promotion of products and services. These two companies are very different. The thesis was separated into five parts. After the first part, which was about studium specialized literature, four other parts followed {--} analysis of the companies concerning online advertising, the respektive research and its data evaluation and interpretation, expressing the ends and recommendations.

The aim of this thesis is to examine current marketing efforts of AARON - the leading seller of digital cameras. I will analyze current marketing tools and suggest improvements in efficiency and effectiveness of these tools. Marketing strategy is a method of managing and coordinating efforts in marketing field so that the goals can be reached. The aim is to increase sales, turnover, revenues, profits, drive out competition and also to build up a corporate image and corporate culture. I will analyze not only business marketing environment, but also the competition and I will evaluate the current marketing mix of the company. Resulting findings will be summarized in the SWOT analysis and new tools and strategies for the future will be proposed.

The main aim of the bachelor thesis was evaluation of IBM marketing strategy and proposal of possible changes of this existing strategy based on several marketing analyses. This thesis was devided into 3 parts: theoretical, practical and analytical.

This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.

The object of bachelor thesis is evaluation of the current organization and running of Hotel Jenerálka a.s. and at the same time proposal of arrangements on the basis of made analysis which might help to prove its operation in the future. Proposed arrangements should lead to a greater satisfaction of both guests and employees of the hotel. The main used method is observation which is made on the basis of work training in the particular hotel. The other method used consists of comparison. We will mainly compare development of rates in chosen years. Statistic data collection and sorting and its consecutive evaluation form the final part of thesis. To get the most precise and the most detailed information we will consult the situation of the hotel with a specialist, to be specific with Hotel Manager and Front Office Manger of Hotel Jenerálka. Due to comprehension of given topic we focused on a marketing strategy, organization structure and SWOT analysis. According to the results of the analysis were worked up specific suggestions leading to an improvement. These suggestions were handed over to a management of Hotel Jenerálka to review them and eventually implement as well. We are talking mainly about higher effectiveness of the Top Management and introduction of complimentary services. We can undoubtedly consider contribution the graphic illustration of the occupancy in particular years. Thanks to this graphic illustration is the progress of rates more obvious. Suggested arrangements from the view of employee are contribution as well because of employee knows the situation in the hotel better then unbiased beholder.

The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.

This thesis is based on the basic informations of the company,the marketing situational analysis is broken down in the internal and external analysis using PEST analysis, analysis of product portfolio - the Boston Matrix, Porter's five forces model and SWOT analysis. There is a description of the current business developments and current status. This thesis describes the opportunities, skills and resources of the company. Further I have specified the basic mission and objectives, market segmentation,targeting and positioning. The conclusion contains the marketing strategies according to the product strategies in pricing, distribution strategy, promotion strategy and the strategy according to market trends.

The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.

The theoretical part of the thesis is focused on marketing and its historical evolution. Extra attention is dedicated to marketing stragies. In connection with this terms is described communication mix with its instruments. At the beginning of the practical part there is a short introduction of the Swarovski company and an analysis of its marketing strategy and promotional tools. At the close of the thesis there are proposed some changes of this strategy.

This bachelor thesis deals with the marketing strategy of company Elasta -- Vestil spol. s r.o. on the Czech and foreign markets. Main goal of my thesis is an analysis of markets in the Czech Republic, Germany and Belgium and a comparison with competitors. Then my thesis deals with the marketing mix of company. Suggestions how to improve the position of company on the European markets react acquired information. The final section of my bachelor thesis is devoted effects of the world depression on the company.

The thesis analyses the marketing strategy of IMOPRA s.r.o. company which operates in the sphere of automotive industry. The theoretical part is formed by the first free chapters and is elaborated from the standpoint of strategic marketing and strategic management. The other chapters form the analytical part which contains general characteristics of IMOPRA s.r.o. company and it analyses its existing marketing strategy from the standpoint of its specific position on B2B market as a certificated manufacturer of air conditioning parts. The conclusion contains the evaluation of company existing marketing strategy and it recommends some partial potential improvements.

The main objective of thesis was, however, an analysis of spa tourism in Písek area, product portfolio assessment and treatment design wellness center. The main hypothesis is confirmed in the town of Pisek, we found a lack of supply of spa tourism and wellness. According to the situation analysis carried out by the town of Pisek is obvious that the territory has a lot to offer and there are also suitable locations for placing the new wellness center. For the newly designed wellness center was chosen hotel Biograf ***, which is located in a strategic location, near the historical center of the town of Pisek. The menu for wellness hotel Biograf*** includes the Finnish sauna and whirlpool. Since the hotel Biograf *** meet up participants of tourism while increasing influx of other possible funds that could leave the hotel guests in the wellness provided services, therefore it is the expansion of existing on-site wellness center, from which will benefit both sites-the customer as well as hotel Biograf ***. From the studies carried out, that fitness was as another part of wellness centers hotel Biograf***, demonstrated the greatest interest and thats the reason, why was the new expanded wellness center implemented to the proposal.

The master thesis named "Launch marketing strategy of Becherovka Lemond" analyses the launch marketing campaign. The thesis is divided into two parts -- theoretical and practical. Theoretical part deals with characterization of marketing mix and brand management. Practical part includes analysis of the market of alcoholic beverages in Czech Republic and consumers trends and analysis of up to now marketing strategy of the firm. Properly it deals with analysis and evaluation of marketing strategy while launching new product. The thesis also contains marketing consumer research. In the end there is the whole evaluation of the campaign with some recommendations for future progress.

The aim of the thesis is to make a proposal for improvement of particular parts of the marketing mix for the czech company Kovosvit. The fisrt part of the thesis is devoted to the theory of industrial marketing and marketing mix. In the second chapter you will find Kovosvit MAS,a.s. description and analysis of its current marketing strategy for designated markets. The third chapter describes enterpreneurial environment on russian and ukraininan markets. Next part is devoted to the segmentation of producers and the analysis of three main competitors of Kovosvit, their strenghts and weaknesses in comparison to the latter. And finally, the last chapter describes the case study of implementation of Kovosvit's production in the ukrainian plant from the importer's side.

This thesis presents the issue of the entering of a business to business company on the Unated Arab Emirates market. Its objective is to develop an appropriate marketing strategy and apply it to Haubi's Ges. M.b.H, a leading Austrian bakery. The strategy was elaborated from the analysis of the food market both at the global and national level in the UAE. Assumptions underlying the success of a company in this market are included in the SWOT analysis. The principles derivated from this analysis are then applied to market segmenting and concurrence monitoring. The final strategy consists of a specific marketing mix, which was determined by the analysis of the obtained results and fully respects the particular cultural environment of the UAE.