Marketing strategy of IBM

Authors :: Raková, Lenka
Průša, Přemysl
Filipová, Alena
Publication Year :: 2009
Publisher :: Vysoká škola ekonomická v Praze, 2009.
Abstract: The main aim of the bachelor thesis was evaluation of IBM marketing strategy and proposal of possible changes of this existing strategy based on several marketing analyses. This thesis was devided into 3 parts: theoretical, practical and analytical.