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Corporation Geodis and its entrance to foreign markets

Authors :
Hanzlová, Pavla
Gullová, Soňa
Laschoberová, Libuše
Publication Year :
2009
Publisher :
Vysoká škola ekonomická v Praze, 2009.

Abstract

The thesis disserts about foreign market entrance of corporation Geodis. The first part is dedicated to corporation characterization. The base of the thesis is composed of the foreign markets activities, entrance to it, foreign competitors and business partners abroud. Marketing mix is also inscribed in detail. The last part is dedicated to possible future progress of Geodis.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..0cacbe401d63ecf5454b3fb61474e474