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LONDON -- Two television ads have been banned in Britain under new rules against harmful gender stereotypes, the country's advertising authority said on Wednesday, the first such action since the [...]

The star of a recent television commercial for Volkswagen is a tiny black gremlinlike character called the Fast, who urges young male drivers of its GTI hatchback to do what […]

Volkswagen A.G. said yesterday that it had expanded its relationship with DDB Worldwide Communications Group, part of Omnicom Group, by awarding the agency's New York office the North American duties […]

UNTIL now, most efforts by Volkswagen A.G. to rebuild its reputation in North America by stressing the German engineering of its automobiles have failed faster than you can say 'Fahrvergnugen.' […]

Pat Burnham, an executive vice president and executive creative director at Campbell Mithun Esty in Minneapolis, a unit of Cordiant P.L.C., will leave that agency, where he has worked for […]

VOLKSWAGEN OF AMERICA wrote a startling end to its review yesterday by selecting the dark horse among four finalist agencies to handle its North American account, with billings estimated at […]

Selling Cars and a Song In trying to sell a car, Volkswagen sold a song. It started when the auto maker was looking around for 'something that felt or looked […]

The Spanish auto maker SEAT said yesterday that Ayer Europe had successfully retained its domestic and international accounts after a three-month review that also included BBDO Europe . Ayer, which […]

LEAD: Rolling Stone magazine has lent its 'Perception/Reality' advertising campaign to Volkswagen. In this execution, which appears in the March 8 issue of Rolling Stone, perception is the humble Beetle, […]

Doyle Dane Bernbach International has reached across the sea and into a client's organization in order to get a head for its two-year-old Detroit office. Brian Bowler, 47, has been […]

THE advertising line 'Introducing the same old idea' hardly seems the best way to sell a product, except perhaps when that old idea was an affordable legend,such as the Ford […]

NEEDHAM HARPER WORLDWIDE is the mysterious other agency that the Doyle Dane Bernbach Group is having merger talks with. It won't admit it, however. Its prepared statement only says that […]

THE Grace & Rothschild advertising agency, founded three months ago by a pair of creative stars from Doyle Dane Bernbach, has just announced its first client: Range Rover of North […]

Korey, Kay & Partners considers itself the first beneficiary of megamerger fallout. Its new account is the Tri-Honda Auto Dealers Association, which should spend in the $4 million to $6 […]

In another development that was born out of an account conflict, MacNamara, Clapp & Klein has won the Western Pennsylvania Honda Dealers Association, made up of 13 dealers in the […]

LEAD: SEAT, the biggest Spanish car maker, which was bought by Volkswagen two years ago, has chosen Tapsa Ayer, the Madrid arm of N. W. Ayer, to become its European […]

THE two 30-second TV commercials for the Audi motorcar that ran a total of five times on network television yesterday marked the first example of the creative outpouring of the […]