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ADVERTISING; Affordable Legends Invoked

Authors :
Dougherty, Philip H.
Source :
The New York Times. September 6, 1985
Publication Year :
1985

Abstract

THE advertising line 'Introducing the same old idea' hardly seems the best way to sell a product, except perhaps when that old idea was an affordable legend,such as the Ford […]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.176519852