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THE MEDIA BUSINESS: ADVERTISING; Volkswagen Campaign

Authors :
Rothenberg, Randall
Source :
The New York Times. February 21, 1990
Publication Year :
1990

Abstract

LEAD: Rolling Stone magazine has lent its 'Perception/Reality' advertising campaign to Volkswagen. In this execution, which appears in the March 8 issue of Rolling Stone, perception is the humble Beetle, […]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.175418527