Search

Nearly a month after Colin Kaepernick was revealed as the face of Nike's groundbreaking new advertising campaign, the unveiling video has garnered more than 80 million views on Twitter, Instagram [...]

Any questions about whether Nike might quickly back away from its decision to embrace the polarizing quarterback Colin Kaepernick amid threats of a boycott and criticism from President Trump dissipated [...]

Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he was not a role model and Tiger Woods remind [...]

A tall, unemployed man took his niece to see Serena and Venus Williams play each other at the United States Open on Friday of last week. The man, a free-agent [...]

NBC will run one controversial ad and it drops another during the network's TV coverage of the Sydney Summer Games. NBC will air ads from the Truth campaign, backed by the American Legacy Foundation, which in turn is funded by the tobacco case settlement. The ads show black body bags, representing deaths from smoking, piling up in front of the Philip Morris headquarters building in Manhattan. The broadcaster decided to pull Nike ads that showed runner Suzy Hamilton pursued by a figure brandishing a chainsaw. The ad was intended as a parody, but many viewers objected to the display of violence against a woman, even though Ms. Hamilton does emerge victorious and unscathed in the end.

On one hand, Nike's exuberance over Tiger Woods rising again to No. 1 in the world is understandable. The company stood by Woods through his infidelity-fueled fall from grace -- [...]

The comments by Earl Woods used in a Nike ad and that gave the impression he was mildly lecturing his son about his scandal came from a 2004 documentary in [...]

Just days after suspending Gilbert Arenas and Javaris Crittenton for the season for bringing pistols into the Washington Wizards' locker room, the N.B.A. is facing the handgun issue again because [...]

Only one sports fan has managed to go the entirety of the N.B.A. playoffs while ignoring Charles Barkley's television commercials. His name is Charles Barkley. It is not that Sir […]

Nike, which is paying the basketball star LeBron James $90 million to wear its sneakers, is far too shrewd a company not to see a promotional opportunity in the fact […]

NIKE has been no slouch when it comes to using nontraditional media to help sell shoes and athletic apparel. Now, the company is expanding those efforts to introduce the next […]

It was the head butt felt around the world, and it is still reverberating, at least in the realm of marketing. When Zinedine Zidane, the French soccer star, leveled an [...]

Madison Avenue is increasingly interested in using everyday women in advertising instead of just waifish supermodels. The change comes after the Dove line of personal-care products sold by Unilever introduced […]

THE athletic apparel wars are intensifying as Nike takes the fight to competitors like Under Armour and Reebok with an aggressive effort focused on the dogged determination of athletes as […]

PRODUCT placement, that increasingly ubiquitous blending of advertising into the entertainment programming itself, is heading off to college. College Sports Television, a seven-month-old, 24-hour college sports channel, has struck a […]

The longtime rivals Nike and Reebok International are at it again as Reebok introduces a commercial tonight that parodies a new Nike spot. The Reebok commercial brings back Terry Tate […]

If you were out enjoying the city last weekend, you might have stumbled, quite literally, across a new low in advertising. Big corporations like Nike and ABC were promoting themselves […]

A spot for Nike celebrating athletes, famous and otherwise, was awarded the annual commercial Emmy Award by the Academy of Television Arts and Sciences. The spot, which appeared during the […]

The elbows-up style of play for street basketball is being used by two marketers of athletic footwear as they scrap over a commercial centered on a re-creation of a storied […]

A POPULAR television commercial by Wieden & Kennedy in Portland, Ore., for the line of basketball shoes sold by Nike Inc. is being turned into a spot that resembles a […]

A commercial for Nike Inc. in Beaverton, Ore., won the Emmy Award for outstanding television commercial at the annual competition sponsored by the Academy of Television Arts and Sciences. The […]

In a move that had been anticipated for several weeks, Tiger Woods will use the Nike golf ball on a long-term basis, starting with the United States Open later this […]

WITH what could best be described as evangelical zeal, Nike is in the middle of an advertising campaign this week in New York City that tries to capitalize on that […]

To the Editor: I'm relieved that someone has stepped in to help pay for our school budgets ('Welcome to College. Now Meet Our Sponsor,' front page, Aug. 17). After all, […]

A FIVE-YEAR relationship between the Microsoft Corporation and Wieden & Kennedy in Portland, Ore., ended abruptly yesterday, as Microsoft dismissed the agency and shifted its corporate brand account, with billings […]

At the eighth annual show sponsored by the Association of Independent Commercial Producers in New York, paying tribute to work on television spots, Wieden & Kennedy in Portland, Ore., won […]

SOME 35 years after he stopped playing ball, Yogi Berra is having something of a renaissance as a pitchman. For the former Yankee catcher, it really is deja vu all […]

WHEN the Lee Company was looking for a new way to appeal to young consumers, it simply dusted off an old icon. Lee, the blue jeans maker, pulled its decades-old […]

IT'S time again to ask 20 questions about advertising, marketing and the media. *Is it a coincidence that a print advertisement with a skiing theme for the Newport brand of […]

One of America's most creative agencies is hoping that the coming-out party for its New York office will be a beer blast. The agency is Wieden & Kennedy, which is […]

Calvin Klein Inc. said yesterday that it had named an outside agency, Wieden & Kennedy in Portland, Ore., to share advertising responsibilities for the CK One unisex fragrance with the […]

Wieden & Kennedy in Portland, Ore., said yesterday that it would dissolve an alliance with McCann-Erickson Worldwide Advertising on its shared Nike Inc. account in Japan and open its own […]

Two senior executives at the Amsterdam office of Wieden & Kennedy who worked on the agency's important Nike Inc. account have been dismissed. Liz Hartge, a spokeswoman for Wieden & […]

WHEN a firm sells business advice, it may be difficult to imagine anyone remembering its advertising slogan or considering its logo hip enough to wear as a fashion statement. And […]

To the Editor: Frank Rich (column, July 15) attacks the new anti-drug advertising campaign. But if advertising on this issue were such a waste, would opponents of the campaign waste […]

When Robert Louis-Dreyfus was tapped five years ago to run Adidas A. G., he was taking over the weakest franchise in the global sporting goods league. For years, Adidas was […]

NBC has stopped running promotional commercials that parodied the new 'I can' campaign from Nike Inc. after executives at Nike, which advertises on the network, asked NBC to withdraw the […]

Nike Inc. said yesterday that as expected it would supplement its long-running theme, 'Just do it,' with a new slogan, 'I can.' A television campaign, created by Nike's lead worldwide […]

Dentsu Young & Rubicam in Singapore, the joint venture of Dentsu Inc. and Young & Rubicam Inc., said yesterday that it had joined the Nike Inc. agency roster by being […]

HOLIDAY or not, marketers have been busy making decisions affecting advertising assignments. The accounts involved, with billings estimated at $70 million to $80 million, include products and services from airlines […]

NIKE, I.B.M. and Ford are joining a lengthening list of advertisers taking a second look at plans for big blue-chip accounts. The most surprising development was an acknowledgment yesterday by […]

Nike Inc. in Beaverton, Ore., has expanded its relationship with the J. Walter Thompson Company by naming that agency's Shanghai and Hong Kong offices to handle creative duties in five […]

TELEVISION networks enter a special kind of purgatory in August, when they start flogging their new fall shows even though they're still serving up reruns from last winter. Now ABC […]

THE athletic footwear giant Nike Inc. is trying to bolster its 'street' credentials by going one on one with consumers on line. An extensive print and outdoor-media campaign begun in […]

THE activity in the advertising world on Friday was not confined to the Leo Burnett Company. As two top Burnett executives were forced out in a board room coup, two […]

Race was never a big issue with him. When someone would ask about it, Tiger Woods would demur, saying he didn't care anything about being 'the best black golfer' or […]

Here are some of the weapons against 'ambush marketers' that Darby Coker and the other Olympic advertising cops say they hope they never have to use: 'Deceptive Advertising is Not […]

Time Warner Inc. and units of Nike Inc. and Pepsico Inc. have made decisions involving accounts. Time Warner in New York selected Lowe & Partners/SMS in New York as the […]

REEBOK INTERNATIONAL LTD., beset by competitors both larger and smaller, is hoping to reverse a serious slump in market share by substituting an exploration of inner space for a celebration […]