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Nike and six professional athletes put on their game faces in the company's new 'Warriors' campaign

Authors :
Elliott, Stuart
Source :
The New York Times. January 24, 2005, pC11
Publication Year :
2005

Abstract

THE athletic apparel wars are intensifying as Nike takes the fight to competitors like Under Armour and Reebok with an aggressive effort focused on the dogged determination of athletes as […]

Subjects

Subjects :
Nike Inc. -- Advertising
Footwear industry -- Advertising

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.127525107

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