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Nike pops up in SoHo, sells $250 sneakers, and leaves

Authors :
Konigsberg, Eric
Source :
The New York Times. November 16, 2006, pB5
Publication Year :
2006

Abstract

Nike, which is paying the basketball star LeBron James $90 million to wear its sneakers, is far too shrewd a company not to see a promotional opportunity in the fact […]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.154478460