1. Proceedings of the Tenth Annual Conference of the American Association for Pubic Research.
- Author
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Klapper, Joseph T.
- Subjects
ASSOCIATIONS, institutions, etc. ,CONFERENCES & conventions ,CONFERENCE proceedings (Publications) ,AIR forces ,SOCIAL sciences - Abstract
The article focuses on proceedings of the 10th annual conference of the American Association for Public Research that held at Madison, Wisconsin-based Hotel Loraine, from April 13-16, 1955. Several papers discussed in this conference include Stuart Dodd, director of the Washington Public Opinion Laboratory (WPOL), who presented a paper entitled "Formulas for Spreading Opinions-A Report of Controlled Experiments on Leaflet Messages in Project Revere", in which he described the origin, purposes and findings of the three-year study which WPOL had conducted for the Air Force. The article also presents other paper by speaker Samuel W. Blizzard who reviewed his experiences in a current theological seminar project designed to explore the use of social science in training parish ministers, and, more specifically, to inquire into how the sociologist-faculty member can help in this training. Blizzard described the milieu in which a social scientist operates as a theological seminary faculty member, noting that seminars course emphasis is away from the social sciences, the theological party line must be understood by the incoming sociologist faculty member.
- Published
- 1955
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