PROCEEDINGS OF THE TWENTY-SECOND ANNUAL CONFERENCE.

The article presents the proceedings of the Twenty-Second Annual Conference of American Association for Public Opinion Research (AAPOR) that was held on May 18-21, 1967 at Bolton Landing, New York. The conference was divided into fifteen formal sessions and three round tables. The new format also consists a presentation program of the best papers from a recent AAPOR competition for graduate students. In addition to the informative meetings, numerous social events were also organized. Also, the AAPOR Award of 1967 for distinguished achievement in the field of public opinion was presented to Hans Zeisel, a social researcher. Some of the topics on which papers were presented at the conference are: variations in the application of theory to attitude and opinion research; interviewing: special situations and problems; polling and the political process; socio-medical research in sensitive areas; predicting purchasing behavior: alchemy or science? and; computer-assisted analysis of survey data.