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Start Over Author "CASSIDY, HILARY" Journal mediaweek
6 results on '"CASSIDY, HILARY"'

1. Race to succeed: as Nascar shifts to a national TV sport from its regional roots, top deal-maker Brett Yormark is charged with bringing in higher-performance sponsors

Author

Cassidy, Hilary

Subjects
Nextel Communications Inc. -- Contracts -- Officials and employees -- Advertising -- Management, National Association for Stock Car Auto Racing Inc. -- Advertising -- Officials and employees -- Contracts -- Management, Corporate sponsorship -- Contracts, Telecommunications services industry -- Advertising -- Contracts -- Officials and employees, Communications industry -- Advertising -- Contracts -- Officials and employees, Advertising, marketing and public relations, Mass communications, Company business management, Telecommunications services industry, Contract agreement, Management, Advertising, Contracts, Officials and employees
Abstract

When Brett Yormark, Nascar's vp of corporate sales, arrived at the company five years ago, one of his primary, responsibilities was in help it evolve from a regional sport with [...]

Published
2003

2. Credit cards. (Adweek Magazines: Special Report)

Author

Cassidy, Hilary

Subjects
Advertising expenditures -- Forecasts and trends -- Statistics, Television broadcasting industry -- Statistics -- Advertising -- Forecasts and trends -- Marketing, Television broadcasting -- Statistics -- Marketing, Credit cards -- Statistics -- Advertising -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Market trend/market analysis, Advertising, Statistics, Marketing, Forecasts and trends
Abstract

PRIME-TIME NETWORK SPENDING IN 2002 $352.3 millions HOT BUTTONS Co-branding and rewards promotions will raise spending for marketing campaigns. * Source: CMR Whether hooking in with theme parks, film festivals [...]

Published
2003

3. Credit cards. (Special Report)

Author

Cassidy, Hilary

Subjects
Visa Inc. -- Advertising, MasterCard International Inc. -- Advertising, American Express Co. -- Advertising, Credit and debit card industry -- Advertising, Financial services industry -- Advertising, Nonbank credit card services, Advertising, marketing and public relations, Mass communications, Financial services industry, Advertising
Abstract

If gold medals were awarded for marketing consistency, the credit card industry would be the Sarah Hughes of the business world. Major players Visa and MasterCard, who have maintained their [...]

Published
2002

4. Race to Succeed.

Author

Cassidy, Hilary

Subjects
*MARKETING executives, *ASSOCIATIONS, institutions, etc., *STOCK car racing
Abstract

Profiles Brett Yormark, vice president of corporate sales for the National Association for Stock Car Racing (NASCAR) in the U.S. Contributions of Yormark to the marketing division of NASCAR; Terms of a deal between NASCAR and Nextel; Information on the partnership between NASCAR and the U.S. Army; Influence of several individuals on Yormark.

Published
2003

5. CREDIT CARDS.

Author

Cassidy, Hilary

Subjects
*MASS media, *ADVERTISING, *CREDIT cards, *FINANCIAL services industry
Abstract

Focuses on the advertising spending of the credit card market in the U.S. as of April 21, 2003. Advertising plans of MasterCard; Projected advertising spending of Visa in 2003; Information on the summer programs of Visa.

Published
2003

6. credit cards.

Author

Cassidy, Hilary

Subjects
*CREDIT card advertising, *ADVERTISING campaigns
Abstract

Focuses on advertising campaigns for credit card companies in the U.S. as of April 22, 2002. Sponsorship by MasterCard of the Major League Baseball; Positioning for Visa this year; Brand campaign of American Express; Advertising campaign for Discover Card.

Published
2002

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