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Credit cards. (Special Report)
- Source :
- MEDIAWEEK. April 22, 2002, Vol. 12 Issue 16, , SR16, p1 p.
- Publication Year :
- 2002
-
Abstract
- If gold medals were awarded for marketing consistency, the credit card industry would be the Sarah Hughes of the business world. Major players Visa and MasterCard, who have maintained their [...]
- Subjects :
- Visa Inc. -- Advertising
MasterCard International Inc. -- Advertising
American Express Co. -- Advertising
Credit and debit card industry -- Advertising
Financial services industry -- Advertising
Nonbank credit card services
Advertising, marketing and public relations
Mass communications
Financial services industry
Advertising
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 12
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.85048418