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credit cards.
- Source :
-
MediaWeek . 4/22/2002, Vol. 12 Issue 16, pSR16. 1p. 1 Color Photograph. - Publication Year :
- 2002
-
Abstract
- Focuses on advertising campaigns for credit card companies in the U.S. as of April 22, 2002. Sponsorship by MasterCard of the Major League Baseball; Positioning for Visa this year; Brand campaign of American Express; Advertising campaign for Discover Card.
- Subjects :
- *CREDIT card advertising
*ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 12
- Issue :
- 16
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 6603593