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credit cards.

Authors :
Cassidy, Hilary
Source :
MediaWeek. 4/22/2002, Vol. 12 Issue 16, pSR16. 1p. 1 Color Photograph.
Publication Year :
2002

Abstract

Focuses on advertising campaigns for credit card companies in the U.S. as of April 22, 2002. Sponsorship by MasterCard of the Major League Baseball; Positioning for Visa this year; Brand campaign of American Express; Advertising campaign for Discover Card.

Subjects

Subjects :
*CREDIT card advertising
*ADVERTISING campaigns

Details

Language :
English
ISSN :
1055176X
Volume :
12
Issue :
16
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
6603593

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Authors Abstract Subjects Details