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Brand advertisers continue to make exaggerated claims on their ads despite higher transparency and higher risk of discovery. These exaggerations, especially in the area of environmental protection, must not be tolerated by consumers.

The benefits of using market research tool 'Reach' for analyzing television audience behaviors are presented.

The authors present information on how to increase sales at the retail marketing level. Topics include knowing customer behaviors and preferences, use of consumer research, and hiring good employees.

Reports on the need to understand the comparable customer sales to measure the health of an organization. Reliance of retail investment community on the comparable store sales measurement; Control of retailers over the purchase transaction and access to information; Ways to a better approach to marketing.