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Several appendixes are presented that show people's interest in newspaper reading in Canada.

The article discusses how the use of XML-based standard established by Donovan Data Systems Inc. has made the job of television (TV) buyers and sellers easier across the industry in Canada. As stated, the use of XML has also contributed in saving tress as it enables buyers and sellers to use the same page for sharing information quickly and efficiently.

In this article the author discusses the use and impact of iPad, a multi-touch and multimedia device launched by Apple Inc. in May 2010, on print publications in Canada. The author cites a part-time lecturer in online journalism program at Ryerson University Wayne MacPhail who states that "Wired" magazine will be among the first and best at tapping into the multimedia potential of iPad applications. The author claims that the future of print media is in the iPad and they must try it.

The article presents the author's insight on the partnership between "Marketing" periodical and RP Graphics for the 88th Marketing Awards and the production of the Awards Annual in Canada. He notes that RP Graphics appreciates the thought of sponsoring a national publication that awards the creative process and recognizes people with the vision. He cites that the company's professionals are craftspeople and specialists on the things they create and they strive more for excellence in their work.

The article presents information on the findings of a survey on Canadian consumers about environment friendly product. The survey found that while the environment may be top of mind, value for money is still the primary motivator for buying new products. About 95% of the respondents said that value for money is important when buying new products.

The article reports on the Yellow Pages Group, Toronto, Ontario's advertisement created by the Cossette Media, which has won the 2008 Media Innovation Award in its category. The ad titled "Giant Yellow Pages Darts Find Local Businesses Fast, All Over Toronto!," wanted to reposition it as "The Find Engine" to differentiate it from Internet search engines. To do that, it used a huge yellow dart motif to demonstrate how it helps consumers locate exactly what they are looking for.

The article focuses on the move of Canadian newspapers to use the Internet to connect to their readers and at the same time build their brands. According to Sunni Boot, president and chief executive officer (CEO) of ZenithOptimedia Canada, the transition to the Internet is in preparation for the possibility of printed newspaper readers to shift to online. Boot also explains that online represents a huge opportunity for establishment daily newspaper brands.

The author reflects on the innovation in the newspaper publishing industry in Canada. He highlights the positive effect of innovation in the industry and acknowledges the effort of the industry in enhancing their offerings to meet the increasing demand of readers. He believes that NADbank Inc. will continue to play a vital role in the industry through its investments in two internationally recognized research projects.

The article presents data provided by NADbank Inc. regarding trends in newspaper readership in Canada. The result indicates that daily newspapers were able to retrain their audiences since 2003 as readers spend about four hours per week with printed dailies. Publishers depict that strong readership is a proof to the numerous and varied editorial investments made by national and local newspapers.

The article reports updates related to Canadian marketing industry. "Mad Men" television series character Donald Draper is envied by a lot of marketing creative director because of his career achievement and regarded by everyone as James Bond in the marketing agency. Actor Colin Firth posed in the August 2008 issue of "Vanity Fair" in three different characteristics. A multi-million award-winning CD "Mr. Go-Go for Pollution Probe" depicts a creative director ready to take business.

The article presents statistics on a variety of topics, including the percentage of Canadian homes using compact fluorescent light bulbs in 2006, the percentage of electricity in the U.S. generated from fossil fuels and the number of plastic bags consumed in Ireland annually before the introduction of a 15-cent plastic bag tax.

The article profiles Terry O'Malley, former president and creative director for Canadian advertising firm Vickers & Benson Arnold. O'Malley has had an enormously successful career in advertising. After graduating from Harvard University, O'Malley joined large Toronto agency MacLaren Advertising where he started as a junior writer on the General Motors account. During his more than subsequent 30 years at Vickers & Benson, he helped build the agency into one of the leading brands in the Canadian advertising scene.

The article focuses on "Dialed In," a mobile magazine in Canada. DY Mobile did a deal with media company Youth Culture Group in September 2006, and dropped 250,000 copies of Dialed In, with copies of Youth Culture's magazine "Vervegirl and Fuel," to 1,600 high schools across Canada. Dan Reitzik, DY's president, said that the whole point is to create print magazines that are interactive.

The article presents information on the new MailMate junk mail shredder from Staples Business Depot Ltd. The company thinks every kitchen in Canada needs its MailMate. The company points to research indicating most people open mail in the kitchen. The MailMate is billed as a defense against identity theft. However, studies by the U.S. Federal Trade Commission and the Better Business Bureau say that the number of victims of identity theft has actually decreased.

The article presents information about a advertisement in the newspaper "La Presse," featuring the Nissan 350Z coupe automobile. This four-color advertisement, created to promote the clearout event featuring the Nissan 350Z coupe and its sumptuous leather interior, appeared in the center spread of the first section. It featured a striking shot looking downwards into the interior, showcasing the leather seats, trim and, of course, the unique scent of a new car with rich leather interior--making it a North American first.

The article cites the results of 12 focus groups across Canada involving people ages 50 to 79, conducted by Starcom MediaVest Group. The research found that there are no media vehicles that truly speak to 50-plus consumers. While these people depend on media for information, their old favorites no longer cater to them. They used to have one-stop shops for media when they had young families but now have to weed through a lot of irrelevant content to reach the nuggets. This means 50-plus consumers have to customize their media and go to multiple sources.

The article reports that the commercial digital music channels of Corus Entertainment Inc. and CBC Cos. have teamed up to launch a new consumer magazine "Sonic." Sonic is bilingual and will be published annually. The first issue was delivered to all Canadian cable and satellite providers for distribution in their offices and all digital cable subscribers. The 20-page premiere issue features veteran Irish rockers U2 on the cover. Sonic is an innovative way to speak to customers and to reach new listeners

The article focuses on issues related to mass media in Canada. With some notable exceptions, the media mergers and acquisitions so prevalent in recent years have slowed. Now, the country's major ownership groups are seeking to "strengthen and retain" their media holdings. Over the last 12 months or so, Canada's media industry has moved at a rather less frenzied pace than in previous years. Jerry Brown, director and leader, media and entertainment advisory practice at PricewaterhouseCoopers LLP in Toronto, Ontario, says there has been a "fair bit" of activity in the media business, it just hasn't been mergers and acquisitions.

This article reports that fax continues to be a highly effective marketing and communications tool in Canada, thanks to Internet-based faxing. Faxing over the Internet introduces potential previously unknown in traditional fax technology. According to a Nielsen NetRatings report from December 2003, 64% of Canadians have access to the Internet. That means over 20 million potential Internet fax users in this country could be sending and receiving faxes by e-mail. Every day, direct mail, purchase orders, forms and a variety of documents are delivered via fax machines. A key strategy in any successful marketing campaign is to reach more customers. Internet-based faxing provides several benefits in this department. Permission-based fax broadcasting services allow for the personalization of large distribution lists merely by touching a button.

The article informs that washroom advertising has become a respectable part of the marketing communications plan, and marketers are exploring the venue's full potential. According to Nathan Rosenberg, chief marketing officer for Virgin Mobile, an advertisement directly above the urinal in a washroom gives a man something to look at while he's standing in front of the porcelain. Mercedes-Benz, RBC Financial Group, Procter & Gamble Co. and L'Oréal are just some of the blue chippers that have made washroom advertisements a part of their respective media buys over the last couple of years.

The article reports that Sleeman Brewing and Malting Co. Ltd. walked home with best of show from the Packaging Association of Canada's National Packaging Competition Awards. The winner of the DX Best of Show Award, sponsored by Toronto's Design Exchange, was revealed at a gala on April 11, 2005, at the Westin Harbour Castle Hotel in Toronto, Ontario. The other six categories were: distribution packaging, flexible packaging, labels, paperboard packaging, point of purchase and rigid and semi-rigid containers. Sponsored by Canadian Packaging magazine to honor the entry that best addresses current consumer packaging preferences.

The article presents information about the winners of CASSIE 2004. The case "Miller for Mayor: A Clean Sweep," created for Miller for Mayor Campaign, by Lowe Roche Advertising. The case "Zumanity," created for Cirque du Soleil Inc., by Diesel. The case "This Is Not a Bank.," created for Desjardins du Québec, by 1 g2. The case "Worldwide Short Film Festival," created for the Canadian Film Centre's Worldwide Short Film Festival, by Taxi. The case "Engage the Vote," created for Elections Ontario, by DDB Canada.

The article presents information related to mass media. As an overview of media ownership shows, a handful of companies control virtually all media of any consequence in Canada — and with an overall improvement in the sector's financial health, the consolidation trend will likely continue. Unlike other parts of the economy, crossownership in Canada's media industrysome call it media concentration— is common and little remarked on except by those who make their living from it. INSET: Exclusive media holdings map.

This article presents information about various companies related to the world of advertising. Some of the companies are Molson Inc., Virgin Mobility, Lowe Roche and DDB Vancouver.

The article lists names of winners of the Ad Rodeo Anvil Awards 2004. These awards have been given to best advertisements and design created in Calgary, Alberta, in 2003. Newspaper advertisement titled Paint by Number stands on the first position in the category of Newspaper Single. It was made by advertising agency Trigger Communications. Radio advertisement titled Slim Pickings has achieved 7th position, and Ogilvy & Mather Ltd.

According to a report from the newspaper "Globe and Mail," the Craig family has put Craig Media Inc. on the auction block. Drew Craig, president and chief executive officer of the Calgary, Alberta-based broadcaster, has retained RBC Dominion Securities Inc. to find buyers for some or all of the company. The company, which is tightly controlled by the family, owns television stations called A-Channel in Calgary, Edmonton and Manitoba, CKX-TV in Brandon and Toronto.

Despite the cold weather, the Canadian Business Press has unveiled an ad campaign aimed at getting a little more warmth from Ottawa, Ontario. The Toronto, Ontario-based organization of business publishers has launched the new print campaign in the hopes of gaining a better profile with the federal government, says president Philip Boyd. The campaign, which includes half-page color ads in The Hill Times, focuses on explaining the size, scope and influence of business press, Boyd says.

The article focuses on advertisements, that are being created by various Canada-based advertising agencies. These advertisements also won prizes during the 2003 Marketing Awards. A gold medal was won by the advertisement for Auburn Hills, Michigan-based Volkswagen of America Inc. The advertisement was created by Montreal, Quebec-based advertising agency Palm Publicité Marketing. The advertisement of Richmond, British Columbia-based Richmond Centre won the silver medal.

This article reports that online auctioneer eBay Canada has decided to spice things up by bringing Flavour on board. The Toronto agency will handle new advertising for eBay.ca, which should make its debut later this spring, according to Craig Cooper, Flavour's executive vice-president and co-creative director, adding the account was awarded on a referral. The Commission oversees the application of Quebec's provincial Act respecting labour standards, supervises the rights and obligations of employers and employees and handles workplace-related disputes. The agency was shortlisted with Amalgame-Cargo and Tarn Tam TBWA, says Paul Bleau, executive vice-president, integrated communications at LXB, adding the account is for three years, with a budget of$ 1.2 million for the first year.

Editorial. Focuses on the impact of lack of Canada's support to the U.S. war with Iraq on the Canadian advertising industry. Percentage of Americans who are likely to boycott Canadian goods; Canadian brands boycotted by people of the U.S.; Impact of lack of Canadian support to the war on the consumer economy.

The Canadian government is holding consultation meetings with the country's advertising industry in the hopes of restructuring Ottawa's advertising practices. Communication Canada, in association with Public Works and Government Services Canada, is hosting consultation meetings across the country. John Embury, director of communications for Ralph Goodale, the minister of Public Works and Government Services Canada, says the meetings are designed to begin a dialogue with the industry and any other interested parties. Meetings were held in Toronto on March 04, 2003, in Winnipeg on March 05, 2003 and in Vancouver on March 06, 2003.

Reports on the renewed efforts of the Canadian media industry to introduce electronic data interchange (EDI) and the advocation of a step-by-step approach to the electronic exchange of information. Reasons for the failure of the previous effort; Components of the modified initiative; Impact of introduction of digital television; Effect of EDI on administrative aspect of media industry.

Reports on the campaign developed by the Toronto, Ontario-based agency Optimedia Canada for the Canadian banking organization CIBC which won the bronze at the Media Innovation Awards 2002 in the category of Out-of-home advertising. Optimedia's use of transit shelters for advertising spots; Factors governing the development of the campaign; Unique features of the campaign.

Reports the market expansion of bottled nectars of Moozoo in Montreal, Quebec. Availability of the bottled drinks; Selections for flavors; Retail price on the products.

Reports the promotional campaigns for the 2002 Tennis Masters Canada in Canada. Alteration of the marketing budget; Increase in television ratings; Launch of paper banner commercials.

Focuses on the advertising campaign designed for Super 7 brand by B.C. Lottery Corporation in Vancouver, British Columbia. Campaign to differentiate the brand from Lotto 6/49; Impact of the advertising campaign to the sales of the brand; Response of the Lightbody to the campaign strategy of Super 7.

Reports the launching of Mr. and Mrs. Potato Head, a potato chips product in Canada.

Reports the launching of the advertising campaigns of newspaper 'Times Colonist' in Victoria, British Columbia. Features of the campaign; Theme of the campaigns; Creation of the campaign by Copeland Communications.

Reports on the renaming of the Toronto, Ontario-based news distribution company, CCN Newswire to CCNMatthews. Aim to beat its rival Canada Newswire; Inclusion of a different corporate logo and Web site in the rebranding process; Print advertisements in various publications; Creators of the advertisements; Series of sponsorship deals undertaken by CCNMatthews.

Reports the launch of the black version of pantyliner brand Alldays by Procter and Gamble Co. in Canada. Statement regarding the black panty penetration by brand manager Karina Schmidt; Percentage on the sales of black panty in the country; Television advertisement plans of the company for Alldays Black.

Reports the management of the parking meters in Canada. Guidelines of parking; Importance of parking ticket; Advantage of the setting.

Focuses on the advantages and disadvantages of direct marketing and outdoor marketing in Ontario. Definitions of polybag for marketers and non-marketers; Reference to the use of polybag format by Gee Jeffrey & Partners to reinforce brand positioning and leverage promotions; Suitability of plastic newspaper wrap in product sampling.

Focuses on the importance of local teams and newspaper sports coverage to the urban community in Toronto, Ontario. Significance of sports coverage to the community; Attraction of national advertisers to 'Mount Forest Confederate,' a weekly newspaper; Readership of newspapers in the community.

Reports developments on advertising agencies in Toronto, Ontario as of January 2002. Introduction of Excel Cherry Chill Gum online contest by the Wrigley Canada company; Lists of candidate for creative advertising assignment by the Toronto Transit Commission; Management of account of the 20th Century Fox company by MindShare Inc.

Reports developments in the electronic games industry in Canada as of October 2001. Launching of Total Gamer publication; Identification of the Publisher; Delay in the launching of the sports channel in Quebec; Dismissal of Cameron Gardner as executive publisher of the Marketing Media Group.

Reports the launching of the e-billing initiatives of Toronto Hydro to encourage payments online in Toronto, Ontario. Availability of a Web site for bills and account history viewing; Partnership with electronic bill presentment service provider webdoxs; Provision of an online advertising and direct marketing.

Reports the launching of a television advertising campaign by Toronto Star newspaper in Toronto, Ontario. Theme of the campaign; Creation of the commercial by Enterprise Creative Selling; Schedule of the airing.

Editorial. Comments on the impact of the United States terrorist attack on advertising in Canada. Suspension of marketing programs; Dismissal of employees by CanWest Global Communications; Closure of Saturday Night periodical.

Reports the employee dismissal of CanWest Global Communications following the ownership of the newspaper National Post in Toronto, Ontario. Closure of the magazine Saturday Night; Reasons behind the move; Integration of the material in Saturday Night and National Post.

Profiles Paula Tillmann Peirce, director of integrated marketing and sales of Torstar Media Group in Toronto, Ontario. Family background of Peirce; Career history; Perspectives on the Canadian market.