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Torstar Corp. is planning to buy the company OMG media which reflects consolidations and change in the out-of-home industry, as of September 15, 2003. As OMG media was gathering speed, in May 2002 it had a head-on collision with bad press. An alleged crime figure in Montreal, Quebec province was stopped driving an SUV registered to OMG, whose then-Quebec president Michael Strizzi, resigned shortly afterwards. Alan High, vice president of marketing and operations for the company Clear Channel Outdoor Canada in Toronto, Ontario suggests Torstar Corp. could deck out OMG boxes with logos in cities where it owns papers and use them to sell single copies.

Advertiser-friendly Metro commuter paper 'Metro Toronto,' has earned a niche with readers and advertisers in Toronto and Montreal. Last spring's Newspaper Audience Databank readership study shows it now has more daily readers in Toronto than the 'National Post,' and more than half the readership of both 'The Globe and Mail' and 'Toronto Sun.' Designed to be read cover-to-cover in 20 minutes, Metro is now a staple for Toronto's transit crowd. The newspaper appeals to a younger demographic comfortable with getting their news in short bursts, whether it's from the Internet or television. About 48% of Metro's distribution is done through the Toronto Transit Commission and Go Transit, while 43% is done through street boxes.

Focuses on the television advertisement for the newspaper the 'National Post' in Canada. Agency who developed the campaign; Sections and writers of the paper highlighted in the commercials; Approach used for mass media brand-equity advertising.

Reports the advertising of sanitary napkins in Canada. Relationship of women and feminine hygiene mitigated by the marketers of the product; Category of sanitary pads, tampons, and pantyliners; Changes in the product's packaging to eliminate embarrassment in buying the product.

Reports on the promotions of advertising agencies using own media outlets in Canada. Decision on the television advertisement of CanWest Global Communications Ltd.; Isolation of media players; Information on the strategy of BCE Inc.

Focuses on the non-traditional advertising campaign formats in Canada. Efforts of marketers and advertisers to reach customers in several ways; Effectiveness of the advertising campaign formats; Idea of product interaction with customers preferences.

The article discusses how Harry Foster, Jack MacLaren and Lou Cahill found ways to steer their advertising businesses through the Great Depression in Canada during the 1930s and how the emergence of radio aided their success. Foster capitalized on his name and growing experience to found Foster Advertising. His agency organized the first nationwide radio broadcast of a Grey Cup game and the first televised broadcast. Campbell-Ewald withdrew its brand from Canada in 1935, but MacLaren gambled that he could keep the agency going under his own name.

The article presents information on the merger of Canada-based Bell Globemedia Inc. and Chum Ltd. The media scene was jolted in Canada when Bell Globemedia offered $1.7 billion for Chum's 12 conventional television stations. The announcement of the merger marked the second major media transaction in the first half of the year 2006 involving Bell Globemedia. INSET: Mini media grows up.

Reports on the varied responses of consumer magazine publishers, executives and industry representatives in Canada on whether magazines are able to reduce their dependence on advertising. Magazines' position in reducing dependence on any kind of revenue; Issue of paper costs; Unfairness of letting advertisers pay for the cost of paper; Problems faced by the publishing industry.

This article reports that retailers are wagering on gift cards in the high-stakes consumer loyalty game. The humble gift card is turning into gold for retailers. While most Canadian retailers won't disclose figures, analysts say it's one of the fastest growing sales trends in North America. In the U.S., gift card sales reached US$45 billion in 2003, and are expected to hit $70 billion by 2006, according to J.C. Williams Croup in Toronto. In Canada, gift cards redeemed after Christmas likely contributed to a surge in January retail sales, which rose 2% to C$29.8 billion, over December, according to Statistics Canada.

The article offers information on flyer media in Canada. Flyer helps gain readership by advertising the journals. Flyers are distributed among all deliverable households including subscribers and non-subscribers of newspapers. A brief on the Flyer Distribution Standards Association (FDSA) operating in Canada is also given in the article.

The article focuses on the condition of advertising fliers in Canada. It mentions that there are about 10 billion fliers have been circulated across the country. In addition, it cites the efforts of media distributors in selecting their preferred geographic areas for the dissemination of fliers. The targeting methods for flyers are also noted.

The article focuses on the interest of readers in local newspapers in Canada. The author cites the popularity of the web site of "The Journal Pioneer" with an average 600,000 impressions a month. The author explains that the local newspapers are the cornerstone of many daily newspapers in the country. According to data from NADbank Inc., the top markets by reach tend to be communities where the local newspaper is the only source of information.

Reports on Canadian advertisers' efforts to tap ethnic markets. Creation of the International Avenue Business Revitalization Zone in Calgary, Alberta; Tabloid papers and magazines launched in Montreal, Quebec; Publications for the black community in Halifax, Nova Scotia; Chinese-owned Fairchild Television in Vancouver, British Columbia; `The Blackpages' directory for the black community in Toronto, Ontario.

The reports on the emergence of podcasting as a tool for news broadcasting in Canada and the U.S. Canada witnessed its first ever news podcasting on May 7, 2005, when columnist John Sakamoto podcasted a spoken-word version of his newspaper column on alternative music. During his podcast the writer and critic talked about his picks of the moment and played brief clips of the music he recommended. On the other hand, in the U.S. at least a dozen newspapers are already podcasting.

This article presents information on the book "A Field Guide to Modern Marketing," by Harry Beckwith. While the idea of branding Canada and selling the invisible sounds very "Gomeryesque," this is a great little book about the marketing of services that spent 36 months on Business Week's bestseller list. There are no complex theories or academic papers quoted here. Much has been said about marketing intangibles, customer touch points and so on, yet it's amazing how often service sucks. Whether one agree or disagree with his views, Beckwith's little book is a refreshing read at a time when clients are begging their agencies for the thought leadership they once provided.

The article presents highlights from the Canadian Public Relations Society (CPRS), Toronto's Achieving Communications Excellence (ACE) Awards. Apex Public Relations emerged as the big winner at the ACE Awards, held by the CPRS. Apex took home best of show for its campaign to launch Mosaik Mastercard's travel rewards program. The campaign, which was also awarded gold in the Product Brand Development Campaign of the Year category, yielded 13 million media impressions across Canada. Also in the Product Brand Development category, Environics Communications Inc. won gold for a campaign titled "Puretracks.com Vote-Music! Who Should Run the Stereo at 24 Sussex Drive?

Reader's Digest revolutionized direct mail in the '60s with its first sweepstakes. More than 40 years later, the publisher still obeys the golden rules of direct marketing: grab the recipient's attention, give them something to do, and force them to make a choice-even if that choice requires a daunting search through miles of copy on a stack of paper. The 69th Reader's Digest Sweepstakes arrives in an official-looking, hand-delivered envelope with its own tracking code. The letter contains three pink specimen cheques from Reader's Digest, representing the combined total of the prizes.

The article presents views of direct marketing creatives about a recent trend of direct mail in Toronto, Ontario. According to Bryan Tenenhouse, Senior Vice-President, Creative Director at Arnold Brand Response, Ernest & Julio Gallo Wine Direct Mail is an intriguing blend of words, design and production value. A personal letter from Gina Gallo shares how her passion for wine and love of Sonoma County combine to give Gallo Wines distinction. According to Paul Joyce, Vice-President, Creative Services MC Direct, the direct mail of Bell Sympatico shows an intuitive understanding of their target market's impatience, a masterful control of paper stock and a sweet balance of concept and commerce.

The newest addition to Toronto, Ontario's TV landscape spent a month advising Torontonians to "stay tuned." Now it's showing them why. Coinciding with its Sept. 19 launch, the marketing for Toronto 1 is focusing on five core television shows," Toronto Tonight", "Prime Ticket Movies", "The Sharon Osbourne Show", "The Toronto Show" and an hour-long block of programming comprised of Celebrity Justice and Extra. Created by Toronto agency Flavour, the campaign includes billboard advertisements on major routes in and out of the city, plus domination advertising on 20 Toronto Transit Commission subway cars and at GO Transit's Union Station stop. Toronto 1 also ran a four-page cover wrap on the September 19, 2003 edition of free commuter paper "Metro Toronto." A radio campaign is also running on local stations.

DaimlerChrysler's Jeep unveiled what one of its creators calls “a different kind of ad” in the May 28 edition of the 'National Post.' Carey Lewis, managing director of Pentamark Canada's media division-Pentamark is a unit of BBDO Worldwide that handles advertising, marketing, media planning and buying for DaimlerChrysler-says the concept was shopped around to several major newspapers, including the Toronto Star, the Globe and Mail and the National Post. Only the latter was willing to accommodate the idea, albeit with some modifications to the original proposal-which called for smaller sketches representing the three Jeep vehicles to be scattered throughout the news page.

Editorial. Focuses on the achievements of the newspaper 'National Post.' Readership of the newspaper as of September 2002; Benefits to advertisers because of the success of the newspaper; Relative status of the newspaper against other Canadian newspapers.

Focuses on the advertising campaign of the Times Colonist daily newspaper in Victoria, British Columbia. Role of Copeland Communications on the campaign; Impact of the campaign on the readers; Idea of the advertising campaign.

Focuses on the 'Better and Better' advertising campaign of Zellers in Canada. Overview of the ad campaign; Aim of the company with the advertising campaign; Posted annual sales of the company.

Presents views on the growth of newspaper industry in Canada. Percentage of 'National Post' newspaper circulation; Declines of category spending of newspaper; Estimation of local newspapers advertising revenue.

Reports on the decision of Quebcor to pull its plug on FYI Toronto newspaper in Toronto. Influence of the merger between Toronto Star freebie Today and Metro International S.A. Metro; Implications of the poor readership of FYI Toronto; Factors contributing to the closure of FYI.

Editorial. Comments on the decision of newspaper publisher Conrad Black to sell his company's remaining 50% stake in the 'National Post' to the Asper family. Bid of Black to launch a second national newspaper in Canada; History of the 'National Post'; Financial performance of the 'Post.'

Reports the circulation gains of National Post newspaper in Canada according to the Audit Bureau of Circulations. Basis for the conducted survey; Comparison of publication output in newspaper companies; Bulk sales of National Post.

Sheds light on what constitutes copyright infringement in Canada. Factors considered by a copyright owner before taking legal action; Background on infringement cases and resolutions; Core question in a copyright infringement case; Tests used by courts to rule on a copyright infringement case.

Presents a conversation between Vickers & Benson Direct & Interactive senior vice-presidents and creative directors, Bryan Tenenhouse and Steve Murray on direct mail innovation in Toronto, Ontario. Challenges on the three-dimensional mailings; Benefits from the Canada Post 3D admail service; Details on the business.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Telus Mobility's branding ad during the Super Bowl and 'Survivor'; National Advertising Benevolent Society's plan to hold a gala affair on May 4.

Reports on Winnipeg, Manitoba-based CanWest Global Communication's decision to pull print advertisements from the Sun Media newspaper chain. CanWest's efforts to reduce its advertising costs and raise revenues; Cross-promotion of the company's Global Television Network.

Reports developments related to marketing in Canada as of January 2001. Survival of brand icons from mergers; Presentation of humanitarian awards; Incorporation of 416 in the advertisement.

Presents news items concerning the advertising industry in Canada as of May 8, 2000. Advertising and promotional campaign launched by Scott Paper Co.; Resignation of Irvin Lebovitz as president of DraftWorldwide Canada; Association of Promotional Marketing Agency's Revival of the Canadian Promo!

Reports on various news and events related to marketing in November 1995 in Canada. Includes the opening of bookstores by Chapters Inc.; Scott Paper's lawsuit against Procter & Gamble regarding Bounty's advertisement of paper towels; AT&T's buyout of Rogers Communications' share of Unitel.

Several charts and statistics related to newspaper and magazine advertising in Canada including newspaper readership from 2008-2012, magazine readership from 2009-2013 and the circulation of newspapers and magazines.

The article announces several recipients of the 2011 Marketing Awards of Canada for newspaper advertisement, from the periodical "Marketing Magazine" including one from Rethink Inc. for the company Orkin Canada, one from Cossette Inc. for Old Port of Montré Corp. and one from Rethink Inc.

The article discusses the issue regarding the use of online paywall in Canada. It mentions that the publishers can make up for lost revenue with the use of paywall. Meanwhile, it cites the announcement of the "The New York Times" executive director Bill Keller regarding their move to reintroduce paywall which create a polarized reaction. It states that there is no one-size-fits-all model for newspaper success in the digital age.

The article focuses on Pierre Peladeau, founder of the Quebecor Inc. who ran Montreal weekly Le Journal de Rosemont and his son Peladeau Pierre Karl . He remained the company's CEO until his sudden death on Christmas Eve, 1997 and was succeeded by his son Pierre Karl. Like most media companies, Quebecor Inc. has had its share of highs and lows. But much of its history is filled with stories of success built on a humble foundation.

This article presents information on the business of flyers in Canada. A total of 13 billion flyers are delivered each year, or about 22 per household per week, according to Toronto-based Kubas Consultants. This represents more than $2 billion in expenditures by major retailers, national advertisers and local business. The volume of flyers is increasing 5.5% annually and has increased 75% over the last decade. And yet, for retailers in particular, flyers are an extremely powerful and critical part of the marketing mix. They allow marketers to communicate with their best customers and provide detailed information on products and services.

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.

Canadian publisher of Raincoast Books wanted to orchestrate a fantastic promotion of the much-anticipated launch of the fifth book of author J.K. Rowling's "Harry Potter" series and "Harry Porter: The Order of the Phoenix," as of September 15, 2003. The day before the June 21, 2003 launch of the book, gaggles of Harry Potter lookalikes converged unannounced on train stations in various regions of Canada, armed with train tickets stamped with "Platform 9¾," a reference to the book's magical Hogwart's Express. The effort hit the mark with the press and consumers.

The presence of the national newspapers on the West Coast nosedives, but advertisers need not worry. The research company Newspaper Audience Databank (NADbank) released its 2002 readership figures at the end of March 2003. Karin Macpherson, managing partner with The Media Company, says the results were predictable and, for advertisers tapping the market in Vancouver, British Columbia, hardly worrisome. Rick Sanderson, media director at TBWA Vancouver, says that the sampling wars are over-the National Post is not aggressively targeting its existing Can West newspaper subscribers, adding the National Post to their daily deliveries and toting that up as circulation.

Reports on the efforts of community newspapers in Ontario to attract more national advertising. Revenue earned by community newspapers through advertising in 2000; Contribution of local advertisers to revenue of community newspapers; Concerns of national advertisers about community newspapers; Steps taken by community newspapers to rehabilitate their image.

Reports developments related to newspapers in Canada as of April 2001. Details the unveiling of a television, newspaper and transit campaign of the Victoria Times Colonist; Promotion of the National Post's 'Reel Deal' campaign; Agreement between CityXpress.com and Metroland's York Region Newspaper Group.

Provides information on the co-op advertising campaign initiated by the `Yellowknifer' periodical in Yellowknife, Northwest Territories, for the 1999 Christmas season. Aim of expanding the paper's revenue potential, while improving relations with readers; Sponsors of the campaign; Materials used in the advertising promo.

Focuses on Robinson-Blackmore Printing & Publishing's and its community newspaper business in Newfoundland and Labrador. Plans for starting another paper in Labrador; Market penetration by number of households; Access to Newfoundland homes for advertisers; Financial performance; Branching out to profitable alternatives.

Discusses the nonconformity of Canadian advertisers against the biases of community newspapers in publishing news. Amalgamation of social services; Demand for more exposure and responsibility; Disregarding of hard issues. INSET: How one paper aimed higher..

The article presents information related to community newspapers in Canada. It is noted that stories and information that readers want to know about their neighborhood are delivered by community newspapers that are read by many audiences-families, homeowners, empty-nesters as well as professionals. It is mentioned that a community newspaper is read by 61% of adults.

The article focuses on various digital networks in Canada. It is noted that a 24-hour English Language network for news, information, sports and entertainment programming is CBC Television. It is mentioned that a French-language television network owned by CBC is Radio China while a mix of news, drama, comedy and reality programming is featured on CTV Two.