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Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.

The article discusses the status of newspaper as a medium for advertising in Canada. The newspaper is the oldest advertising medium around and despite its challenges it is still one of the largest. But with so many other media getting attention, its very hard to decide whether newspapers are getting its fair share of advertising pie. Newspapers, need to do a much better job at attracting marketers to their product. The biggest challenge faced by national newspaper representatives is gaining the ear and cooperation of the local dailies they represent, whose first priority is to fill the paper with compelling content, deliver it in quantity to homes and businesses while meeting the needs of local advertisers.

Reports on the expectations of media buyers for a decline in print-media advertising rates as a result of the decline in the price of paper in Canada. Lack of announcements from newspapers on the price cuts.

Reports on Canada-based newspapers' improvement of online advertising services. Competition between Internet and newspaper advertisers; Effect of electronic commerce on newspaper advertising; Newspapers' development of Web sites.

Focuses on the advertising opportunities offered by business publications serving local markets in Canada. Challenges offered by the local publications to advertisers; Advantage of local publishing in targeting a small business local community; Circulation as a barrier for widespread advertising.

Probes the reasons behind Canada's largest patent-drug manufacturer Merck Frosst Canada Inc.'s newspaper advertisements. Feel-good strategy to the advertisements; Mention of Bill C-91 which grants patent protection to brand-name companies that develop their own products in the advertisements.

Reports on General Motors (GM) Canada president Maureen Kempston Darkes' call for help in finding ways to use newspapers more effectively to target potential buyers of specific automobile models. GM's advertising spending; Newspaper advertising's role for GM.

Discusses the annual debate over newspaper advertising rates in Canada. Average annual increases; Efforts towards advertising sales; Impact of circulation routes on rates.

The article chronicles the events related to the newspaper industry in Canada. In 1936, George McCullaugh purchases "The Globe" and merges it with "The Marl" and "Empire," creating a new entity called "The Globe" and "Mail." The use of colour advertising is increasing rapidly during the 1950s. In 1940, travel marketers in Quebec launched a campaign in 100 newspapers touting the benefits of a French-Canadian vacation.

Focuses on the relaunch of Montreal, Quebec-based English daily 'Gazette.' Goal of creating a cleaner look by reducing advertising clutter; Planned improvements on print quality; Size of circulation; Industry position.

The article presents the author's views on the growth in the media industry in 2014 in Canada. He opines that community papers, which were forecast to grow in 2013 is one potential positive in print media. He comments that as connectivity becomes increasingly pervasive in all of lives, video and particularly mobile investment are expected to continue to post huge gains of 25%-30% per year.

The article focuses on Newspapers Canada's 2013 Daily Newspaper Circulation Report, which found that a digital paywall has been erected by 13 publications in 2013, bringing the total number of papers charging for digital access to 33. It is mentioned that as publishers seek to replace dwindling print advertising revenue, growing adoption of paid digital access is suggested in the report.

The article presents some examples of smart newspaper advertising by Canadian newspapers as a way of promoting their brands to readers. "The Gazette" decided to bank on its "Words Matter" branding campaign where no words were printed except the newspaper name and date. "The Hamilton Spectator" introduced an editorial programme that became its key marketing tool. "The Calgary Herald" invests on its Green Guide that consists of a weekly newspaper column.

The article focuses on newspaper advertising in Canada as of 2014. It is noted that newspapers continue to reach almost 40% of adults on a daily basis, and 65% on a weekly basis although the reach of printed newspapers in Canada has been on a slow decline. It is stated that newspapers have invested in digital technology to communicate with their readers and a daily newspaper is read by almost 80% of Canadians every week.

The article focuses on the creation of an alliance to package Olympic news and advertising by several Canadian newspapers. The schedule of the publication of the Olympic-themed supplements are provided. Brenda Bookbinder, print portfolio director at PHD Canada, expressed concerns about the advertising cost across 49 publications. Kubas Consultants president Len Kubas claimed that the initiative is a success.

The article presents information related to the newspaper advertising in Canada, It is noted that a quarter of all advertising occurs in newspapers and 121 dailies and over 1,100 community newspapers circulate in Canada. It is mentioned that Canadians find the ads in newspapers most acceptable vs. other media and are the most trusted.

The article discusses the distribution of flyers as well as its two categories of subscribers and targeting methods in Canada. According to the author, there are 10 billion flyers distributed annually in the country and it made up 30% costs in pre-press, print production and transportation sector. In addition, subscriber newspapers and extended market coverage (EMC) are the two categories of flyer media. Key information on the Flyer Distribution Standards Association is further presented.

The article focuses on the decision of Canadian daily newspapers to cater to women. The author claims that one reason for this is the growing women population in the country, which reaches 51 percent in 2007. Additionally, advertisers recognize the significant role of women in purchase decisions in households. According to NADbank data, "The Journal Pioneer" is one of the local newspapers in the country that has a powerful female readership. INSET: Boomer Women: An Overlooked Demographic?.

Reports on the decision of Quebcor to pull its plug on FYI Toronto newspaper in Toronto. Influence of the merger between Toronto Star freebie Today and Metro International S.A. Metro; Implications of the poor readership of FYI Toronto; Factors contributing to the closure of FYI.

Reports on Winnipeg, Manitoba-based CanWest Global Communication's decision to pull print advertisements from the Sun Media newspaper chain. CanWest's efforts to reduce its advertising costs and raise revenues; Cross-promotion of the company's Global Television Network.

Several charts and statistics related to newspaper and magazine advertising in Canada including newspaper readership from 2008-2012, magazine readership from 2009-2013 and the circulation of newspapers and magazines.

This article presents information on the business of flyers in Canada. A total of 13 billion flyers are delivered each year, or about 22 per household per week, according to Toronto-based Kubas Consultants. This represents more than $2 billion in expenditures by major retailers, national advertisers and local business. The volume of flyers is increasing 5.5% annually and has increased 75% over the last decade. And yet, for retailers in particular, flyers are an extremely powerful and critical part of the marketing mix. They allow marketers to communicate with their best customers and provide detailed information on products and services.

Provides information on the co-op advertising campaign initiated by the `Yellowknifer' periodical in Yellowknife, Northwest Territories, for the 1999 Christmas season. Aim of expanding the paper's revenue potential, while improving relations with readers; Sponsors of the campaign; Materials used in the advertising promo.

The article presents information about a advertisement in the newspaper "La Presse," featuring the Nissan 350Z coupe automobile. This four-color advertisement, created to promote the clearout event featuring the Nissan 350Z coupe and its sumptuous leather interior, appeared in the center spread of the first section. It featured a striking shot looking downwards into the interior, showcasing the leather seats, trim and, of course, the unique scent of a new car with rich leather interior--making it a North American first.

The article lists names of winners of the Ad Rodeo Anvil Awards 2004. These awards have been given to best advertisements and design created in Calgary, Alberta, in 2003. Newspaper advertisement titled Paint by Number stands on the first position in the category of Newspaper Single. It was made by advertising agency Trigger Communications. Radio advertisement titled Slim Pickings has achieved 7th position, and Ogilvy & Mather Ltd.

Reports on the trend towards newspaper advertisements urging Albertans to become diligent at returning beer cans and bottles for a refund.

Presents the views of leading advertising executives in Canada on whether newspapers should be treated differently from any other medium. Award-winning newspaper advertising concepts; Advantages and limitations of newspapers as an advertising medium; Guidelines for an effective newspaper creative.

Reveals the measures and marketing strategies employed by the `Calgary Herald' to mitigate the impact of a strike launched by the newspaper's editorial and library staff on November 8, 1999 in Calgary, Alberta. Focus on maintaining the paper's advertising functions without increasing its subscription rates; Ability of the newspaper to maintain circulation figures and editorial quality amidst the strike.

The article reports that led by the Internet and out-of-home campaigns, Canadian spending on advertisements have outpaced both the U.S. and Great Britain last year. But, there are challenges ahead for traditional media. According to the latest figures compiled by the Television Bureau of Canada Inc., the Canadian advertising market grew 5.5% to $14.2 billion last year. The lone exception was daily newspapers, which saw revenues decline 2.4% to $ 2.6 billion in 2007, their lowest total since 2003.

Reports on developments in marketing media in Canada as of October 18, 1999. Canadian Pulp and Paper Association's humorous newspaper advertisement to promote the merits of recycling; Retirement party for marketing executive Adam Litzinger; Venture into the United States market of the `Shift' magazine.

Reports on developments related to newspaper publishing in Canada. Factors affecting the recovery of newspapers' revenues; Classified linage increase; Impact of newsprint price increase.

The article reports that brand extensions are being experimented by the Canadian newspapers to attract new advertisers engage existing readers. It is stated that one of a growing number of new content plays and brand extensions being launched by newspapers in an attempt to offset declining ad revenues is gastropost. It is noted that newspapers were already producing food content with regular food and recipe sections.

The article differentiates between media suppliers and agencies. It states that the newspaper distributed across Canada, "Metro," opened its creative department in 2008, to be an additional resource for advertisers, who want more than a quarter page advertisement. It mentions that CTV Outside Broadcasts Ltd. is trying to develop custom branded content programs as media companies are adopting the new world much quicker than traditional agencies.

The article reports on the efforts of the national newspapers in Canada to reposition their products to generate more revenue, reduce costs, and increase readership. It says that the newspapers' share of global advertising has dropped 12% from 2001 to 2011 and advertising revenues fell from $2.6 billion in 2005 to $1.9 billion in 2011. It also notes the challenges and opportunities for improvement in newspaper and digital subscription revenues.

The article reports that total run-of-press (ROP) and retail ROP advertising in Canada declined, while an increase in help wanted classifieds wasn't enough to compensate for declines in the automotive and real estate sectors. The facts were revealed in the December 2005 linage and classified advertising count reports from the Canadian Newspaper Association. Total ROP advertising dipped 0.5% after a 1% increase in November 2005. Ontario and the Prairies were the only parts of the country to see an increase.

Reports that 'Metro Today' in Toronto, Ontario, has made some design changes and reverted back to its original name, 'Metro Toronto.' Details on the merger with Torstar's rival 'Today'; Features of the design of 'Metro'; Popularity of 'Metro among education and training and Internet technology advertisers.

Reports the appointment of Suzanne Raitt as vice president for marketing of the Canadian Newspaper Association. Profile of Raitt; Plan of Raitt dispel the misconceptions of advertisers; Role of Raitt in addressing needs of the advertising agency community.

Reports the 2001 Extra Awards for print advertising in Toronto, Ontario. Honors received by the Federation des producteurs de lait du Quebec's 'Bedroom' advertising; Production of the annual award show by the Canadian Newspaper Association; Number of awards given on the award gala.

Discusses how Bell Canada has used newspaper advertising to build awareness of its electronic business services. Challenge faced by Cossette Communication-Marketing in building awareness of Bell's services; Variation in the page width of the advertisements; Rationale for choosing newspaper advertising as the mainstay of the campaign.

Reports developments on newspaper publication in Canada as of August 2001. Decline in newspaper advertising revenues; Plans to end the practice of handing out free newspapers; Proposal of the Canadian Radio-television and Telecommunications Commission for an exemption to regulations.