Search

Your search keyword '"Decision-making -- Influence"' showing total 2 results
Start Over Descriptor "Decision-making -- Influence" Journal journal of consumer research
2 results on '"Decision-making -- Influence"'

1. The devil is in the deliberation: thinking too much reduces preference consistency

Author

Nordgren, Loran F. and Dijksterhuis, AP

Subjects
Consumer preferences -- Research, Decision-making -- Influence, Response consistency -- Research, Advertising, marketing and public relations, Social sciences
Abstract

Experiments were conducted to determine the effect of deliberation on the preference consistency of consumers. It was hypothesized that deliberation leads to the inconsistent weighing of information. Findings indicate that the extent to which deliberation decreases preference consistency depends upon the complexity of information.

Published
2009

2. The effect of regulatory orientation and decision strategy on brand judgments

Author

Wan, Echo Wen, Hong, Jiewen, and Sternthal, Brian

Subjects
Brand choice -- Psychological aspects, Decision-making -- Influence, Advertising, marketing and public relations, Social sciences
Abstract

The effects of the regulatory orientation and decision making strategies of consumers on brand judgments are studied. These judgments are influenced by feelings on the processing of information independent of the message content.

Published
2009

Catalog

Books, media, physical & digital resources
See catalog results