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The article discusses issues related to agriculture in Great Britain as of February 2018 including the important contribution of young people with new ideas to farming and the importance of marketing.

The article offers information on a report by analyst Rabobank which reveals the challenges of decline in pork consumption in European Union (EU) by pig processors. Topics discussed include consumer preferences towards reduced price meat, the need for marketing strategy in pork industry, and the implementation of Markets in Financial Instruments Directive II (MiFID II) in January 2017.

The article recounts the marketing strategies of several cold-pressed rapeseed oil producers in Great Britain. Among them is Hamish Campbell of Stow-on-the-Wold, who called more than 500 hotels and restaurants to promote the benefits of his R-Oil brand and even got celebrity chefs like Heston Blumenthal to try it. George Munns in Cambridgeshire relates that he gave 20 millimeter samples of his Munns oil and produced 16,000 leaflets.

The article offers information on debate based on quality standards of food and animal products, between British Beef producers and Red Tractor, a firm for food assurance scheme supply Chain. Topics discussed include accreditation of cattle rearing scheme(CRS) along with Red Tractor logo by cattle stores and finishers, impact of scheme accreditation on prices of cattle and marketing strategies of Red Tractor based on the same.

The article discusses marketing strategy for grain farmers in Great Britain for 2013. It is said that there is uncertainty over the best selling strategy for the coming year as farmers faced poor yields, volatile prices and imperfect drilling conditions. Marketing director Richard Jenner believes that farmers without a strategy who held on to their grain until after harvest are in the best position. Analyst Jack Watts stresses the importance of basing marketing decisions on business needs.

The article discusses how to develop a good marketing strategy when participating in livestock shows, particularly in Great Britain. According to Richard Bown of Richaven Holsteins, they attend major shows if their best target audience are participating. The experience of Julie and Tony Benneworth of Holsworthy, Devon, England in livestock shows are also cited.

The article discusses the need for growers to look seriously at marketing strategies for their grain according to Agriculture and Horticulture Development Board (AHDB) senior analyst Jack Watts in Great Britain in 2011. It says that growers are facing record forward prices for the 2012 wheat crop, high production costs and the potential for huge volatility. The potential of the 2012 crop market to replicate the high production costs and the huge drop in market prices in 2009 is also discussed.

The author comments on the crisis faced by the Dairy Farmers of Britain (DFoB) in June 2009. He mentions that the milk supplied for the month of May and part of June by as many as 1,800 milk producers will not be paid for. He points out that the issue would never happen under the wholly producer-owned Milk Marketing Board as it would have paid the producers on time. He stresses the need for a collaboration between producers, their leaders and the British government to unveil a Milk Marketing Scheme that would address the excessive power of supermarkets.

The article discusses a survey carried out by Plymouth University which examined buyers' and retailers' attitudes and behaviour towards local and regional produce in Great Britain. Local and regional produce needs to be marketed better to overcome consumers' perceived barriers when buying local food and drink, according to the report. The report recommended a targeted marketing strategy, education of consumers about the advantages of buying local and regional produce, and marketing support for specialist outlets in urban areas.

The article reflects on the need for British farmers to collaborate and device effective strategy to market and distribute locally produced food. Customers trust local sourcing, are confident in its traceability and prefer the branding of food from specific localities. Regional food producers must maintain quality and service. It cites the challenge facing the food and farming industry in promoting and selling regional food in specific outlets.

The article focuses on the move of British independent milk processors to add alcoholic flavour to their products to increase their sales during the holiday season. Milk Link's Staplemead Creamery boost its alcohol sauce production by 105% and its custard production by 30%. Shelagh Hancock of Milk Link Ingredient Services observed a high demand for their dairy products.

The author emphasizes the need to implement a marketing strategy to help promote native beef to consumers in Great Britain. The British Meat and Livestock Commission admits that it failed to implement ways that will inform consumers about the availability of native beef. He asserts that the responsibility of promoting beef lies with producers.

Focuses on the need for meat producers to implement proper strategies in marketing marbled meat cited during the 2005 Red Meat Industry Forum Conference held in Great Britain. Challenges in improving consumer knowledge of beef quality; Factors that can justify the value of the meat.

Reports on the launch of the Traxion 85 range of tyres suitable for mid-sized tractors by Vredestein in Great Britain. Scheme of the firm on promoting its product; Advantage of the improvement of transport comfort of the tyres; Capability of the tyres to reduce ground pressure if travelling at lower transport speeds.

Presents an opinion on various issues related to the agriculture sector in Great Britain as of July 1, 2005. Decision of Department of Environment, Food and Rural Affairs Secretary Margaret Beckett to host the next informal European Union farm council in London, England; Impact of price cuts on the dairy industry; Plan of the English Beef and Lamb Executive to develop a good marketing tool for beef and lamb brands.

Comments on the need for farmers to focus on their marketing efforts for farm commodities in Great Britain. Pressure of imposed by supermarkets on farmers; Struggle of farmers in marketing home-produced foods to consumers; Efforts of the Linking Environment and Farming demonstration farmers to market their produced food.

Reports on a joint call issued by the National Beef Association and the Tenant Farmers' Association in 2005 asking money from the British government to fund a marketing strategy for British farming and food. Objective of the marketing strategy; Statement issued by Sir Donald Curry regarding the call of the associations.

Deals with the significance of marketing strategy to improve beef price in Great Britain. Remarks from Robert Forster, CEO of the National Beef Association, on the importance of market income; Decline of consumer demand for beef; Increase in the development of auction market.

Focuses on topics discussed during the third annual potato conference of Omex in Peterborough, England. Impact of Polish potato imports on British growers; Problems encountered by Dutch growers; Recommendation regarding the marketing strategies of British producers.

Deals with the views of Dougie Russell, a potato grower who attended the Potato Industry Leadership Programme in the U.S., regarding the marketing strategies of the U.S. potato industry. Objective of the programme; Advantages of the potato industry in Great Britain; Recommendations on packaging the potato products; Need for an integration in the potato industry in Great Britain.

Reports on the exportation of fresh potato from France to Great Britain. Marketing strategies used by France for the European market; Number of baby potatoes exported to Great Britain; Uses of fresh potatoes.

Focuses on the marketing strategy of Westbury Dairies in Great Britain. Comment from chairman Ben Gill on the marketing plan of the company; Information on the market demand in the dairy products industry in the country; Discussion on milk prices and production.

Reports on an aggressive sales campaign started by Black Sea wheat exporters in key markets of Great Britain in the Mediterranean in 2004. Significance of the action to ex-farm prices and the market of Great Britain; Reason behind the sales promotion of the wheat traders; Forecast on the international market for wheat; Status of old crop prices and spot values.

Deals with the marketing strategies used by livestock marts in Great Britain to increase sales amidst the controversy over foot-and-mouth disease. Flexibility of farmers; Importance of boosting marketing information.

Presents updates on the Easton Lodge farm managed by John Lambkin in Great Britain as of December 4, 2003. Information on its marketing strategy; Impact of the August 2003 drought on the farm; Percentage of the oilseed rape area which have been sprayed with tepraloxydim or propyzamide.

Focuses on the need for potato growers and merchants to improve marketing strategies and initiatives in Great Britain. Problems with the marketing style implemented in the potato industry; Importance of establishing customer relations to marketing.