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This section offers updates from the U.S. marketing industry as of March 13, 2006. The 2006 Get Your Money Right financial empowerment tour, sponsored by Chrysler Financial and Anheuser-Busch in conjunction with the Hip-Hop Summit Action Network, will start on March 25, 2006 in Detroit, Michigan. Ace Hardware will use an April 10, 2006 appearance on NBC's The Apprentice to launch a national charitable campaign to fund school improvements and career development. Self magazine and VH1 are partnering for Most Wanted Bodies, their fifth annual special for describing how sexy celebrities like Jessica Simpson and Gwen Stefani, get in shape.

Highlights the efforts of several retailers to compete with Wal-Mart in the U.S. Use of pricing reduction at Kroger and Albertsons; Marketing campaign of Safeway for its fresh foods; Partnership of the Stop & Shop chain of Ahold USA with Wild Oats Markets for store-within-a-store holistic health centers.

Presents news briefs on business-related issues in the U.S. as of May 2005. Partnership between "Woman's Day" magazine, an Hachette Filipacchi Media publication, and supermarket retailer Kroger, for a national program timed to promote Women's Health Month; Role of Arbitron and VNU on a full-service commercial launch of the PROJECT APOLLO national marketing service; Retirement of Merck CEO Raymond Gilmartin.

Presents news briefs on advertising in the U.S. as of May 17, 2004. Launch of an advertisement by Legal Sea Foods to promote the Alaska wild salmon on its menu; Partnership of Starwood Hotels & Resorts with Wedding Channel.com to establish a wedding gift business; Television personality signed by Aerospostale, a mall-based specialty retailer of casual clothing for young men and women to appear in its marketing campaigns.

Presents an update on brand advertising in the U.S. as of April 2004. Launch of the summer global print advertising of H&M; Features of the Kellogg television commercial for its Frosted Flakes brand; Renewal of the co-promotion partnership of automaker Audi and Condé Nast.

Presents news briefs related to marketing and advertising in the U.S. as of December 2003. Partnership between American Airlines Inc. and Scholastic Inc. in a campaign to celebrate the joy of reading children's books; Tour partners for the campaign effort by "Razor," a men's lifestyle magazine; Lawsuit filed by Colgate-Palmolive in the U.S. District Court against Procter & Gamble Co.

Presents news briefs on the advertising and marketing industries in the U.S. as of November 24, 2003. Offer from Wingate Inns in partnership with MasterCard; Increase in the reported third-quarter net income of Krispy Kreme Doughnuts; Details on the joint marketing efforts of footwear/apparel company Nike with retailer Foot Locker.

Focuses on issues concerning the sports title sponsorship bid for the National Association for Stock Car Auto Racing (NASCAR) Cup in the U.S. Advantages and disadvantages of sponsorship for several companies in the U.S.; Reason for the decision of Winston for relinquishing its title sponsor bid for NASCAR; Benefits of a sponsorship deal signed by NASCAR with NBC and Fox networks; Total value of the NASCAR sponsorship bid.

Presents news briefs on marketing in the United States as of June 2000. Status of the merger between Seagram and Vivendi and Canal+; Purpose of the license granted by Procter & Gamble to Dana Undies; Conditions of the partnership between Premier Parks and Univision.

Presents new briefs on advertising in the U.S. as of October 2005. Partnership between travel and accessories brand Tumi and Italian motorcycle manufacturer Ducati; Information on a television advertisement from Corona; Appointment of hotel veteran Peter Strebel at Cendant.

Presents updates on advertising campaigns in the U.S. as of April 8, 2002. Scope of the partnership deal between Revlon Inc. and MGM for the promotion of the film 'Die Another Day; Theme of the campaign launched by State Farm via DDB Chicago; Features of the television advertisement of Cingular Wireless.

Presents news briefs on advertising in the U.S. as of April 2002. Purpose of the partnership between Toyota and Pioneer; Line of fragrances and accessories which will be introduced by Est é e Lauder's cosmetics brand Stila in August 2002; Sandwich will be launched by Kentucky Fried Chicken.

Presents news briefs on marketing in the United States as of July 2000. Cost of the reintroduction of the TopFlite irons of Spalding Sports Worldwide in the market; Purpose of the partnership between Ford Motor and the Experimental Aircraft Association; Details on the launching of some laundry aid products of Procter & Gamble.

Presents advertising-related news briefs in the United States as of February 15, 1999. Partnership between Alamo and Kennedy Space Center; Appointment of Steve Wilhite at Excelsior-Henderson Motorcycle Manufacturing; Features of the television campaign for Wrigley's Juicy Fruit gum.

Reports on the cross-marketing initiatives between Pepsi-Cola and Yahoo! in the United States. Goal of the agreement; Result of the partnership; Other partners of Pepsi.

Presents news briefs related to the business partnerships formed by Internet advertisers in the United States as of October 25, 1999. Partnership between BitMagic and Joke-of-the-Day.com; Web site launched by partners the Dodge Group and barnesandnoble.com; Alliances formed by Excite@Home with retailers The Good Guys! and Office Depot.

The article reports that on April 13, 2010 the jewelry company Cangles partnered with the Save the Earth Foundation to feature its earth logo as a charm.

The article reports on the partnership of PepsiCo's Frito Lay with the Major League Baseball (MLB) in the U.S. A new pact with PepsiCo will extend the partnership through 2011 and designate Frito Lay as official salty snacks provider, a category previously untapped by MLB marketing officers. In 2007, they will play a more energetic role as an official MLB partner, likely to include baseball-themed marketing and packaging. Susan Goodenow of MLB commented on the league's partnership with PepsiCo.

The article focuses on several business enterprises that will partner with the Major League Baseball for the All-Star Game to be held in Pittsburgh, Pennsylvania on July 7-11, 2006. Baby Ruth of Nestlé USA and the InterContinental Hotels Group were added as marketing partners of the league. The Atlantic League baseball team of Camden, New Jersey had "Pay What You Weigh" campaign in which fans paid a penny per pound to gain entrance. A regional effort to broaden the appeal of harness racing will be supporting the $1 million Meadowlands Pace.

The article provides information on the advertising campaign of Ubisoft to back the launch of its first sports game, And 1 Streetball, in the U.S. in 2006. The game will be introduced with heavy integration with the And 1 MixTape Tour, a six-market deejay program and Mountain Dew partnership. A television campaign, created in-house, will also be launched.

The article reports on the partnership of economy hotel Travelodge with professional angler Mark Tyler in the U.S. in 2006. Travelodge's Recreate. Hibernate tag will convey the play hard, sleep hard mantra targeting active middle income consumers in a print campaign to be launched in June 2006. Travelodge will also try to broaden its consumer database with an online game. In addition, the company is appealing to leisure travelers who take short trips and engage in active outdoor pursuits.

The article reports on a partnership between energy drink Red Bull and apparel retailer Steve & Barry's in the U.S. which involved in-store sampling of the energy drink. Free cans of Red Bull were dispensed by the Red Bull Street Team to employees of the retailer in order to help get them though the rest of the work day. Axe men's body spray is one of the past partners of the retailer.

The article focuses on the advertising spending of beer companies in mass media in the U.S. as of May 2006. A partnership with mobile television producer MobiTV was made by Anheuser-Busch to broadcast Bud Light and Budweiser Select advertisements on cellular and broadband-enabled devices. The advertising spending of Coors Brewing in 2005 was $186 million.

The article reports on the addition of technology firm CA, AMC Loews and Jameson Whiskey to the list of sponsors of the 2006 Tribeca Film Festival in the U.S. According to John Patricof, chief operating officer of Tribeca Enterprises, the firm behind the festival, as the event begins to get more of a national presence, the sponsorships are becoming more attractive. Moreover, Tribeca is making a point of partnering with marketers to give them an engagable presence.

The article focuses on the partnership of polylactide manufacturer NatureWorks with various retailers and brands in the U.S. The cost-effectiveness of the product is one of the catalyst for the decision of Wal-Mart to enter an alliance with NatureWorks. The company's partnership with Wild Oats indicates its first entry into the grocery aisle. The firm plans to launch a national print advertising campaign created by Campbell Mithun in May 2006.

This article offers updates from the U.S. marketing industry as of March 2006. To promote the April 21, 2006 release of the motion picture Hoot, New Line Cinema will partner with brands that give emphasis on youth empowerment and environmental issues. Partners include Sally Beauty, Limited Too and F.Y.E. Mattel is teaming with Web site Modern Mom for the promotion of its new line of dolls.

The article reports on the decision of the newspaper "The Sporting News" to sign a deal with online ticket marketplace StubHub as its exclusive ticket partner. StubHub provides a venue for buying and selling tickets to sports, theater, concert and other live entertainment events in the U.S. Sales promotion includes an integrated marketing campaign in which StubHub will have placement in the weekly print magazine and Web site. The targeted audience of the periodical are men between 25 to 54 years of age.

The article reports on the partnership of Yahoo! and Starbucks to launch a promotion in 2006, that will enable online daters in the U.S. to meet an drink coffee. The two companies created Espresso Dating Guide, a co-branded Web site wherein single men and women could find dating advice, locate the nearest Starbucks and get a Starbucks gift card when they sign up for a subscription to Yahoo! Personals. In addition, Starbucks also sponsored a StartegyOne dating study in December 2005.

The article presents updates on issues and events related to sports marketing in the U.S. as of February 20. 2006. The National Football League Network has signed Reebok as its official outfitter for its 2006 sporting event. Shaving product producer Gillette has partnered with the National Prostate Cancer Coalition and the Prostate Cancer Foundation for the Gillette Prostate Cancer Challenge to raise awareness of the risks, symptoms and benefits of early detection of the disease.

The article presents news briefs concerning advertising in the U.S. as of November 2005. Budweiser is unveiling a promotion sure to attract a lot of males. The Anheuser-Busch beer brand is partnering with the "2006 Sports Illustrated Swimsuit" issue in a co-branded push starring model Molly Sims. Apparel marketer VF Corp. has awarded its consolidated buying account to Mediaedge:cia. Procter & Gamble awarded North American communications planning assignments for its recently acquired Gillette subsidiary to Starcom MediaVest Group.

This article reports on the partnership between Glamour magazine and color expert Pantone in the U.S. as of October 2005 to improve the style quotient of the journal's advertising pages. Called Glamtone, the custom-created colors were made available to advertisers who incorporated them into a series of limited-edition products.

Reports on the failure of TiVo to capitalize on its brand awareness. Estimated percentage of U.S. homes that own a personal video recorder; Views of Simon Sinek, president of marketing consultancy Sinek Partners in New York, on the lack of marketing for the service; Efforts of TiVo to find new partners.

Reports on the Summer Six Pack program launched by Alaskan Brewing in the U.S. in 2005. Information on a job opportunity offered by the program for college students in legal drinking age; Amount earned by the selected winners of the program; Partnership of the company with Communication Works for the promotion of the initiative.

Presents news briefs on advertising in the U.S. as of August 2005. Plan of Bridgestone Firestone regarding the promotion of its Dueler tire brand; Information on an agreement signed by Burger King with the National Football League; Partnership of Mazda with apparel maker Quiksilver.

Presents information on the advertisement of Topps for its several novelty candy items in the U.S. in 2005. Invitation to children to play Internet games for Ring Pop; Participation of people in the advertisement for Baby Bottle Pop; Partnership of Juicy Drop Pop with Cartoon Networks.

Presents updates on the credit card industry in the U.S. as of June 2005. Focus of the industry on wealthy customers; Engagement of MasterCard in activities that utilized its ties with its partners; Use of advertising campaigns by credit card companies for their small business products.

Presents news briefs on the marketing efforts of several television networks in the U.S. as of May 30, 2005. Advertisements rolled out by the Style Network for its shows; Promotion to be launched by Kid's WB! in summer 2005; Decision of Spike TV to partner with Rolling Rock for a summer promotion.

Provides information on the partnership of video rental company Harrah's Entertainment and Coca-Cola in which it would be an active partner in Harrah's Winning will find you casino sweepstakes promotion in the U.S. Prize offered by Harrah's to customers who availed of the Total Rewards loyalty program; Advertising agencies responsible for the sales promotion; Budget allotted for its advertising campaign.

Focuses on the partnership of Marvel Comics with Atlantic Records, U.S. Department of Defense, "Sports Illustrated" periodical and Wal-Mart Stores in April 2005. Artists featured in the comics "The Heist" from Marvel Comics to be released by Atlantic Records; Information on the "Salute Our Troops" comics that will be distributed by the company to the military officials; Comic strip created by Marvel for "Sports Illustrated."

Reports on several marketers and retailers that have formed partnerships with the National Basketball Association in the U.S. Famous Footwear; "USA Today" newspaper; Target.

Reports on the plan of Unibic North America to market the Anzac cookies in the U.S. following its partnership with the Veterans of Foreign Wars (VFW). Concept of the product's print advertising campaigns; Target market for the product; Donation provided by the company to needy veterans and their families through the VFW.

Focuses on advertising strategies used by several television networks in the U.S. Concept of the Reprogram print advertising campaign created by Amalgamated for Fuse music channel; Difference of marketing concept of Miss O & Friends girls' clothing line by Hermine Design Group from Nickelodeon's EverGirl line; Partnership of Reveille with Staples for product placement in the television program "The Office."

Presents an overview of marketing strategies of various companies in the U.S. Information on Procter & Gamble-owned beauty brand Cover Girl which was named as the official cosmetics sponsor of the Miss Universe beauty pageant; Details of a partnership between companies PepsiCo and 7-Eleven for the launch of the Darth Dew Slurpee product; Background of an in-store and online contest sponsored by toy company Mattel.

Presents news briefs on the promotion of business executives and partnership between companies in the U.S. as of February 2005. Selection of Peter Weedfeld as senior vice president for sales and marketing at Samsung Electronics America; Appointment of Joan E. Gerberding as vice president of Arbitron Outdoor; Company in charge with the public relations for Saint Dalfour and Colorfusion Candles.

Presents an update on lifestyle and fitness magazine "Self" as of February 21, 2005. Partnership of the magazine with fitness wear company Marika; Information on a workout video to be launched by the magazine; Fund raising activities of the magazine in the U.S.

Presents news briefs on marketing in the U.S. as of January 17, 2005. Partnership between burger chain Wendy's and Klutz, a creator of activity kits and toys; List of companies that have purchased sponsorship for the television program "American Idol"; Information on Revlon products to be endorsed by actresses Susan Sarandon and Kate Bosworth.

Reports on the partnership of Alpha Mom with Loews Cineplex Entertainment and Macy's West for the launch of a cable channel for mothers in the U.S. Features of fifteen-minute shows in the cable channel; Lectures and seminars that will be hosted by Alpha Mom at various theaters; Aim of the Alpha Mom events that will be launched at Macy's.

Reports on the partnership of Chrysler with W Hotels to promote the 300C sedan and SRT Crossfire vehicles in the U.S. Use of direct mail in the promotion; Information on the Welcome to Wonderland program being offered by W Hotels to its guests; Marketing strategy of the hotel chain.

Interviews Kevin Morefield, executive vice president of strategy planning at Ameriquest Mortgage, regarding the partnership of the company with the Major League Baseball (MLB) and the National Football League (NFL) in the U.S. in 2004. Goal of Ameriquest on its partnership with MLB and NFL; Information on the strategy of the company concerning the Super Bowl football games; Role of Ameriquest's first NFL alliance in formulating the corporate sponsorship deal.

Reports on a partnership of the U.S. Olympic Committee with XP Retail in Denver, Colorado to create The Olympic Shop retail concept in 2004. Terms of the partnership; Role of Graj+Gustavsen in the venture; Target of the stores; Views of G+G managing partner David Ferguson on the partnership.