Fuse Lights Off in New Path; The Story of Miss O & Friends.

Focuses on advertising strategies used by several television networks in the U.S. Concept of the Reprogram print advertising campaign created by Amalgamated for Fuse music channel; Difference of marketing concept of Miss O & Friends girls' clothing line by Hermine Design Group from Nickelodeon's EverGirl line; Partnership of Reveille with Staples for product placement in the television program "The Office."