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Red Bull Charges Into Office.

Authors :
O'Loughlin, Sandra
Source :
Brandweek. 5/1/2006, Vol. 47 Issue 18, p34-34. 1/3p. 1 Color Photograph.
Publication Year :
2006

Abstract

The article reports on a partnership between energy drink Red Bull and apparel retailer Steve & Barry's in the U.S. which involved in-store sampling of the energy drink. Free cans of Red Bull were dispensed by the Red Bull Street Team to employees of the retailer in order to help get them though the rest of the work day. Axe men's body spray is one of the past partners of the retailer.

Details

Language :
English
ISSN :
10644318
Volume :
47
Issue :
18
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
20841057