1. The crisis as a challenge for growing.
- Author
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Citti, Alessandra and Zuccoli, Marina
- Subjects
LIBRARY fundraising ,LIBRARY finance ,LIBRARIES ,LIBRARY resources ,RESOURCE management ,LIBRARY science research - Abstract
Purpose - The purpose of this paper is to describe the fundraising activities carried out by two libraries at the University of Bologna (Italy), which could be adopted by other libraries. Design/methodology/approach - The paper discusses the approach adopted and gives examples. Findings - The crisis can be an opportunity to identify weaknesses and strengths and then to study the market and find economic support, but also to improve services in order to meet different needs. Originality/value - The originality of the paper relies on the interpretation of the crisis as a challenge to build a network of library supporters and new interests in library services. [ABSTRACT FROM AUTHOR]
- Published
- 2013
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