BEYOND LUCK AND MONEY: Inviting the donor to give.

Purpose - The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors. Design/methodology/approach - The paper discusses and gives examples of outreach communications that can inspire support. Findings - The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods. Originality/value - The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means. [ABSTRACT FROM AUTHOR]