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BEYOND LUCK AND MONEY Building your base: identifying library donors.
- Source :
- Bottom Line; 2008, Vol. 21 Issue 4, p138-141, 4p
- Publication Year :
- 2008
-
Abstract
- Purpose - The purpose of this paper is to consider several methods for establishing and growing a pool of potential library donors. Who gives to libraries and where are they? All types of libraries can benefit from private giving; the initial challenge in building a philanthropic base is identifying prospective donors. Design/methodology/approach - Considers the donor development strategies employed by the University of Massachusetts Amherst Libraries, noting those most effective. Findings - A range of initiatives can help establish and build a donor base, such as robust programming, expanded partnerships, annual fund efforts, friends groups, and a mix of technologies. Originality/value - This paper fulfills an identified information/resource need and offers practical suggestions to library administrators for building a donor base. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0888045X
- Volume :
- 21
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Bottom Line
- Publication Type :
- Academic Journal
- Accession number :
- 35862945
- Full Text :
- https://doi.org/10.1108/08880450810929143