Search

Describes several television advertisements in the U.S.. Agency that created the advertising for the American Legacy Foundation; Theme of an advertisement for the California Milk Advisory Board; Details on a commercial for Gap.

Describes the anti-smoking advertising campaigns of the American Legacy Foundation created by The Alliance advertising agency. Topknots company that funded the campaigns; Descriptions of the advertising campaigns; Evaluation of the campaigns.

Focuses on an anti-tobacco advertising campaign of American Legacy Foundation created by Arnold Communications company and Crispin Porter & Bogusky. Concept of the campaign; Protests against the campaign; Impact of the campaign on children and teenagers.

Reports that several television stations in the United States rejected some `ambush' advertising campaigns of American Legacy Foundation. Information on the campaigns; Concept of the campaigns; Comments from the officials of the association.

Focuses on the conflict of American Legacy Foundation (ALF) with the advertising agencies, Arnold and Crispin Porter + Bogusky over two controversial radio advertisements. Description of the advertisements that caused the conflict; Factors favoring the agencies; Details of a lawsuit filed against ALF by Lorillard Tobacco Co.

Reports on the request made by the American Legacy Foundation to broadcasters for free broadcast time of advertisements. Basis of Legacy's proposal to seek free broadcast time; Response of several broadcast networks; Comments of media experts on Legacy's strategy.

Presents developments in the U.S. advertising industry as of December 2, 2002. Addition of Mullen & Co. to the list of contenders for multi-million dollar account of Bahamas Ministry of Tourism; Audit and account review plans of American Legacy Foundation; Participants of the presentation for creative account of Analog Devices Inc. scheduled for January 2003.

Presents news items related to advertising industry as of November 2002. Consultancy firm Pile and Co. hired by American Legacy Foundation's to oversee an upcoming review for its national anti-smoking account; Match.com's winning a creative and media account of Omnicom Group's Goodby, Silverstein & Partners; Selection of Santa Monica, California-based Paisades Media Group for media business by Virgin Mobile.

Reports on the top award won by the 'Truth' anti-smoking program of the America Legacy Foundation and created by advertising agencies Arnold and Crispin Porter + Bogusky in the Francis W. Hatch Awards on September 2002. Description of a television commercial of the campagn; Other agencies that won awards; Information on the event.

Reports on the television advertisements created by several advertising agencies for the American Legacy Foundation that focus on a marketing plan of R.J. Reynolds Tobacco Company. Alleged target of the marketing plan; Description on the television advertisements; Remarks from Pete Favat, managing partner at advertising agency Arnold; Amount of settlement to be received by the foundation.

Reports developments related to advertising as of May 2002. Awards received by Bartle Bogle Hegarty; Details of the commercial of Fred the IT Guy; Overview of the commercial 'Truth' from the American Legacy Foundation.

Reports on an anti-smoking advertising campaign created by Boston, Massachusetts-based agency Arnold for the American Legacy Foundation. Features of the campaign; Goals of the campaign; Value of the campaign.

Reports on the television commercial about tobacco to be aired by the American Legacy Foundation on April Fool's Day 2002. Description of the commercial; Important piece of communications strategy of American Legacy.

Focuses on a television advertising campaign about the dangers of secondhand smoke, which was created by agency Arnold for the American Legacy Foundation in 2002. Plot of the commercial; Issues the campaign addressed; Concept of the advertisement.

Focuses the television advertisement on the dangers of secondhand smoke to children which was created by the agency Arnold for American Legacy Foundation. Cost of the overall anti-smoking campaign which include the advertisement; Description of the advertisement; Television networks where the campaign is shown.

Focuses on the television advertisements of the American Legacy Foundation to educate young people about the risks of smoking. Concept of the advertisements; Theme of the advertisements.

Presents details of several advertisements created by the Arnold company with Crispin Porter + Bogusky for the anti-smoking campaign launched by the American Legacy Foundation (ALF). Features of the advertisements; Tagline of the advertisements; Amount the ALF will spend in 2002 for advertising and marketing.

Deals with Arnold Brand Promotions' tours which support Monster.com and the American Legacy Foundation's Truth anti-smoking initiative. Significance of the tours to the existing advertising campaigns from Arnold; Features of the tour; Tagline used.

Presents updates on various advertising agencies in Boston, Massachusetts as of April 2, 2001. Campaign for the company Fidelity Investments headed by its lead agency Hill, Holiday, Connors, Cosmopulos; Commercial spot for the anti-smoking initiative of The American Legacy Foundation; Promotions for the relaunching of Duracell battery created by Gillette.

Reports on the awards won by the Web site of the American Legacy Foundation at the 2000 annual Massachusetts Interactive Media Council Awards. Categories won by the site created by Circle.com; Awards given at the ceremony.

Reports the launching of the anti-smoking advertising campaign of the American Legacy Foundation and Arnold Communications in Washington, D.C. Concern of television companies in broadcasting the campaign.

Focuses on the advertising campaign of the American Legacy Foundation, an anti-smoking group. Aim of the `Web Letters' campaign; Why NBC is against the campaign of the foundation; Details on the study released by Legacy and the Massachusetts Department of Public Health.

Deals with the advertising campaign of the American Legacy Foundation. Design of the campaign created by Arnold Communications, Boston and Crispin Porter & Bogusky; Campaigns of the foundation that received negative reactions from major networks.

Announces the resignation of Chuck Wolfe as vice president of the American Legacy Foundation in the United States. Details on his plans to stay with the foundation in a transition period; Brief information on his national antismoking campaign; Comments from American Legacy Foundation President Cheryl Healton.

Focuses on the advertising campaign of American Legacy Foundation against the tobacco industry in the United States. Amount of the procurement issued by the Department of Public Health; Details on the campaign.

Focuses on the television advertising campaigns of American Legacy Foundation against tobacco company Philip Morris. Concept of the campaigns; Comment from Tom Ryan, representative of Philip Morris company.

Deals with the criticism of television (TV) stations against the approach used by Arnold Communications in making American Legacy Foundations's anti-tobacco TV advertisements. Estimated cost of the TV advertisements; Description of the advertisement which targeted teenagers; Opinion of Fox Networks on the advertisement which depicted a teenager who is smoking.

Focuses on the anti-tobacco advertising campaign of the American Legacy Foundation. Amount allocated for the campaign; Details on the campaign.

Reports that the American Legacy Foundation has awarded its advertising account to the team led by Arnold Communications and Crispin Porter & Bogusky. Reaction from Arnold; Experience of the two agencies on anti-smoking ads; Alliance members of the foundation.

Reports on the efforts of the advertising agency, Arnold Communications to win the account of American Legacy Foundation in Washington, D.C. Value of the account; Significance of the anti-tobacco contract; Other agencies vying for the account.

Presents news briefs about several advertising agencies in the United States as of August 23, 1999. Agencies vying for the advertising account of the American Legacy Foundation; Agencies vying for the account of Virtual Ink company; Lay off of staffers by Allen & Gerritsen firm.

Reports on the search for an advertising agency by the American Legacy Foundation to handle its anti-tobacco program in the United States. Value of the account; Agencies that are competing for the account; Comments from Chuck Wolfe, executive vice president of the foundation.

Reports that commercials for the Massachusetts Department of Public Health's Tobacco Control Program are scheduled to begin during the week of January 12, 1998. Features of the commercials; Houston Herstek Favat as the firm which created the television spots; Comments from Marc Gallucci, vice president and associate creative director of Houston Herstek Favat.