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Legacy Tackles Secondhand Smoke.

Authors :
Melillo, Wendy
Source :
Adweek New England Edition; 2/18/2002, Vol. 39 Issue 8, p24, 1/3p
Publication Year :
2002

Abstract

Focuses on a television advertising campaign about the dangers of secondhand smoke, which was created by agency Arnold for the American Legacy Foundation in 2002. Plot of the commercial; Issues the campaign addressed; Concept of the advertisement.

Subjects

Subjects :
TELEVISION advertising
PASSIVE smoking
ADVERTISING campaigns
PREVENTION of tobacco use
PREVENTION

Details

Language :
English
ISSN :
08880840
Volume :
39
Issue :
8
Database :
Complementary Index
Journal :
Adweek New England Edition
Publication Type :
Periodical
Accession number :
6329835

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Authors Abstract Subjects Details