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Legacy Ads Up Gross Quotient.

Authors :
Gianatasio, David
Source :
Adweek New England Edition; 11/26/2001, Vol. 38 Issue 48, p7, 3/8p, 1 Black and White Photograph
Publication Year :
2001

Abstract

Focuses on the television advertisements of the American Legacy Foundation to educate young people about the risks of smoking. Concept of the advertisements; Theme of the advertisements.

Subjects

Subjects :
TELEVISION advertising
PREVENTION of tobacco use

Details

Language :
English
ISSN :
08880840
Volume :
38
Issue :
48
Database :
Complementary Index
Journal :
Adweek New England Edition
Publication Type :
Periodical
Accession number :
5588452

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Authors Abstract Subjects Details