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The article examines some changes at Turner Broadcasting System under the leadership of president David Levy. It mentions the March Madness final of the media company which marks the first time that various networks carried the Basketball Championship of the National Collegiate Athletic Association (NCAA), the reduction in advertising (ad) load on various shows led by Turner Ad Sales president Donna Speciale and the content overhaul by Turner Entertainment creative officer Kevin Reilly.

The article discusses the top fifty executives of U.S. media companies and their notable achievements, including president of Turner Entertainment Networks Steve Koonin and president of Turner ad sales/Turner Sports David Levy, chief operating officer (COO) of Comcast Corporation/president of Comcast Cable Steve Burke, and COO of the social networking site Facebook Sheryl Sandberg.

The article focuses on the world's biggest retailer Walmart with more than 11,000 stores and over 100 million unique web visitors per month. It refers to the company's ambitious transformation in recent years with its expansion in the digital realm and its recent acquisitions. It highlights developments related to Walmart's digital brands, Dunn.

The article profiles several women who played key roles in gender diversity of the organizations. Donnalyn Smith has made diversity a prime focus since assuming the role of president for advertising agency Momentum Worldwide in 2015. Pamela Adlon has been recognized as the first woman to direct and star in every episode of an entire television (TV) season. Tina Brown of live journalism event organizer Woman in the World sensed the onset of a new era of women's activism nearly a decade ago.

The article cites several executives including Joe Marchese of Fox Networks Group Inc., Sean Moran of Viacom Inc., and Donna Speciale of Entertainment Networks with their respective company's revenue. Marchese launches a series of initiatives which include the six-second ads to linear TV, dropping standard ads from FX's digital and video on demand (VOD) platforms.

The article provides information on business related aspects of Donna Speciale, president at Turner Broadcasting System Inc.

The article discusses the upfront surge in audience-targeted advertising which benefits data-based advertising transactions in fall 2017. Topics covered include Fox Network Group's gains in offerings like Audience Insights Manager, Turner's potential revenue for its Turner Ignite data platform, and NBCUniveral's projected business from its Audience Studio data-based offerings. Also noted is audience targeting's ideal suitability in a niche market than in a broad-based one.

The article reports on efforts made by several media companies in the US to declutter prime-time television programs by reducing advertising loads.

The article discusses acquisition of Scripps Networks by Discovery Communications on March 6, 2018, which left buyers in a more uncertain position. Topics include Jon Steinlauf being named chief U.S. advertising sales officer of the combined company, concern of buyers regarding how two companies would integrate their networks and their ad sales teams, and whether Turner's parent company Time Warner will close its deal with AT&T.

The article examines television broadcasting finance, focusing on a dispute between the cable television company Cablevision and television stations owned by Fox Broadcasting over retransmission fees for programs broadcast by those stations. Charts on the financial issues involved are presented, and several financial analysts and advertising executives state such disputes are likely to intensify within the mass media industry.

The article presents the publication's rating of the ten most influential or successful cable television networks in 2010. Each network is evaluated according to its overall program ratings, finances, and programming. The networks selected were TBS, USA Network, ESPN, TNT, Nickelodeon, FX, Discovery Channel, History Channel, ABC Family and MTV.

The article reports on TruTV's plan to reduce its ad load by up to nine minutes for all of the network's prime-time original shows, including Impractical Jokers, Adam Ruins Everything and Billy on the Street. It is noted that several other networks and shows have followed suit, since truTV announced its ad load reduction plans a year ago.

The article reports on branded content partnerships among marketers in the U.S. It is mentioned that fantasy, sci-fi, period, animation and unscripted series are increasingly creating unlikely pairings with brands as part of a new trend on television. It is noted that an appropriately creepy zombie theme has been chosen by Fitbit for its link with AMC's massive hit, The Walking Dead while Geico has used costume-clad marauding men for its recent ties to History's action drama, Vikings.

The article examines so-called contextual television advertising, which is advertising whose content specifically relates to the television program in which it appears. The use of such advertising is increasing in programs presented by broadcast networks, who collaborate with advertising agencies and media buying services to create the advertisements.

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