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When It Comes to truTV's New Ad Load, Less Is More.
- Source :
- Adweek; 10/31/2016, Vol. 57 Issue 36, p15-15, 1p
- Publication Year :
- 2016
-
Abstract
- The article reports on TruTV's plan to reduce its ad load by up to nine minutes for all of the network's prime-time original shows, including Impractical Jokers, Adam Ruins Everything and Billy on the Street. It is noted that several other networks and shows have followed suit, since truTV announced its ad load reduction plans a year ago.
- Subjects :
- TELEVISION advertising
TELEVISION commercials
INFOMERCIALS
TELEVISION networks
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 57
- Issue :
- 36
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 119866895