Back to Search
Start Over
Less Is More for TV Networks: WHY BROADCASTERS ARE LOOKING TO CUT DOWN ON AD LOADS IN PRIME TIME.
- Source :
- Adweek; 5/14/2018, Vol. 59 Issue 13, p12-12, 1p, 2 Color Photographs
- Publication Year :
- 2018
-
Abstract
- The article reports on efforts made by several media companies in the US to declutter prime-time television programs by reducing advertising loads.
- Subjects :
- PRIME time television programs
TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 59
- Issue :
- 13
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 129599608