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Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of [...]

In November, Snoop Dogg announced he was giving up smoke... fire pit smoke, that is, in a Solo Stove campaign. After the ad didn't drive immediate sales, the brand parted [...]

I'm definitely excited to take the opportunities that have been solely for me, Keke Palmer, and anybody that's directly connected to the Keke Palmer brand, and expand that to KeyTV, which is about so much more. Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. Unlocking KeyTV When she launched KeyTV last November, Palmer wanted to outline the breadth of industry opportunity for young creators while offering a more accessible entry point. They want the one with flavor.'" While Visa came to Palmer with a solid hold on her brand already, it also encouraged her to make additional creative changes. [Extracted from the article]

Michelle Zauner AUTHOR, MUSICIAN Her music journey: Zauner was born in Seoul before moving to Eugene, Ore., when she was Less than a year old. Now based in New York, [...]

Raine Allen-Miller DIRECTOR The path to filmmaking: Allen-Miller, who was born in Manchester and grew up in south London, began her career as an art buyer, then worked in creative [...]

Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the [...]

In a single day, thousands of creatives turned into creative partisans and united into a consolidated informational front. Coordination began through groups in messenger apps, with more than 38,000 professionals gathered in one of them. The creative market in Ukraine now is like a single agency working on one project. * The Wild Fields (Dyke Pole in Ukrainian) is the historical name for the territory of the southern Ukrainian steppe, where the Cossacks originated. [Extracted from the article]

The Supreme Soviet of the Ukrainian Soviet Socialist Republic declared the independence of Ukraine. Hundreds of creative people just wanted to do their thing", says ex-brand leader of Fedoriv marketing agency Oleksii Maksymenko, who worked both in smaller independent agencies and in branches of global ad networks. "The fighting for the liberty of being yourself is in our historical memory; it is our way of living", says Anya Goncharova, the founder of creative agency DramaQueen who showed the Ukrainian market how sensual manifestos could be. [Extracted from the article]

For centuries, Ukrainian culture existed not due to historical context but despite it. Oppression by neighboring states led to its fight for survival. Luckily, Ukraine was able to keep its [...]

Apple, typically praised for its advertising, sparked a wave of backlash against its in-house ad “Crush!” To promote its new iPad Pro, Apple sought to highlight what users can do with it by having a hydraulic press flatten creative tools including a piano, guitar, paint cans and cameras. When the carnage ends, the crusher lifts to reveal the product. At a time when many creative people are skeptical or fearful of how technology may jeopardize their professions, this one missed the mark. [Extracted from the article]

If creativity, deep down, is just inventive problem solving, clearly it's more in demand than ever in a world of increasingly complex business challenges--as well as a political and cultural [...]

Creativity in business is no Longer a luxury, if it ever was. The era of hammering consumers into submission through volume and frequency is largely over. In its place is [...]

"Sad Affleck" is no more since the actor married Jennifer Lopez and hooked up with Dunkin'. For Super Bowl 58, Ben Affleck channeled that new positive energy into a boy band called The DunKings with fellow Boston hero Tom Brady and bestie Matt Damon, who gives one of the best line readings in advertising history. Yes, there is also merchandise, a special menu and even a single that dropped on YouTube. Celebrity brand partnerships are rarely this much fun. —Eva KisPHOTO (COLOR) [Extracted from the article]

On Nov. 16, rapper and devout marijuana user Snoop Dogg took to Instagram with a shocking claim: "I've decided to give up smoke." He let the news cycle breathlessly speculate about that message for a few days—while cannabis stocks dipped—before revealing on Nov. 20 that it was all a marketing ploy for Solo Stove's smokeless fire pits. According to the brand, the stunt generated more than 31 million social media engagements and 19.5 billion worldwide media impressions for $43.5 million in exposure.PHOTO (COLOR) [Extracted from the article]

The article focuses on the winners of the 2019 Adweek Toronto Brand Stars including Takara Small, founder of Venturekids, Susar Lee, owner of Lee Restaurant Group and actor Eugene Levy, owner of Pinewood Studios.

On Wednesdays, we wear pink … and shop new holiday deals. The cast of 2004's iconic film Mean Girls reunited for Walmart's Black Friday ad campaign, with Lindsay Lohan, Amanda Seyfried and Lacey Chabert all grown up—now moms with teen girls of their own. The campaign, created by a collective of Publicis Groupe agencies (Fallon, Publicis NY, The Community, Contender and Digitas), will debut more ads on social featuring different cast members through Cyber Monday.PHOTO (COLOR) [Extracted from the article]

Monopoly has a brutal reminder for board game players that it's all fun and games - until your 8-year-old hands you an eviction notice and you discover grandma is secretly embezzling cash. "Monopoly is a cultural icon", said Alberto Orte of The Martin Agency. "All Is Fair" by The Martin Agency pays homage to the notoriously competitive spirit that has made the 87-year-old Hasbro game the most popular in the world. [Extracted from the article]

The article profiles the passion and contribution to creative industry by various senior agency headers. It notes that Lewis Williams, EVP and Chief Creative Officer, Burrell Communications Group, has passion for running marathons. Christine Lane and Deb Archambault, executive producers, McCann New York are leading content creators. Feh Tarty, Chief Creative Officer, SS+K, states that the world-changing powers of humanity and creativity were never abstract ideas to Feh Tarty.

Eliza Sadler, head of brand elevation at Ocean Spray, said that to make a case for creativity as a core part of a brand's advertising efforts, brands and their agencies must identify a cultural moment and own it, unlock a key universal truth and be authentic. "Putting your brand out there and having a take on the world will be more important than ever, and that's where creativity comes in", said Hannes Ciatti, founder and chief creative officer at Alto. Some brands like Upwork, Tinder and Ocean Spray are bucking trends and leading with well-informed creative to not only entertain and inform, but also make a strong business case for top creative ideas. [Extracted from the article]

The brand is shifting away from wieners to all-beef franks: Wiener Whistles are now Frank Whistles, Hotdoggers are Frankfurters, and anyone named Frank gets a coupon for the new hot dogs for stopping by the iconic, 27-foot vehicle this summer. Why mess with a good thing? After nearly a century on the streets, Oscar Mayer's Wienermobile has been transformed - courtesy of Johannes Leonardo, Zeno Group and Kraft-Heinz's in-house marketing team The Kitchen - into the Frankmobile. [Extracted from the article]

"Got Wood Milk?" The ad from MilkPep, the Milk Processor Education Program, was supposed to be a parody of plant-based dairy alternatives starring Aubrey Plaza. But it only riled up the nut milk-loving young people it was meant to woo back to traditional milk, eliciting online anger at Plaza and sincere responses like "I'd try it" - echoing Plaza's alt-milk inventor in the ad: "Have you ever looked at a tree and thought, 'Can I drink this?. [Extracted from the article]

The campaign has cheekily acknowledged the reception on Instagram: "We critics even if they don't like our logo." The I NY logo designed by Milton Glaser for a 1977 tourism campaign remains iconic. But a new WE NYC version, created by independent creative agency Founders for Partnership for New York City, has received largely negative reviews, including from prominent figures: City Council member Justin Brannan compared it to the Holland Tunnel's widely panned 2018 holiday decor. [Extracted from the article]

The anthology is the first project from Coca-Cola's new entertainment platform, Real Magic Presents, which will produce videos in various formats that "celebrate stories of human connection, told in magical ways", according to Coca-Cola. Coca-Cola is branching into branded entertainment with a Christmas film series on Amazon Prime Video produced by Imagine Entertainment. OpenX, WPP's bespoke team for Coca-Cola, developed the series with creative leadership from agency Grey. [Extracted from the article]

The article offers information on various professionals related to the creativity industry. Topics discussed include John Mateoczyk, executive creative director of Muhtayzik Hoffer; Bobby Hershfield, Chief Creative Officer of SS+K; Susan Creole, Global Chief Creative Officer of FCB; Marfaret Keene, Executive Creative Director of MullenLowe; Ferdinando Verderi, Creative Director of Johannes Leonardo, and Bianca Gdimaraes, associate creative director of BBDO.

The article presents an interview with Milana Vayntrub, director of the documentary "Milana Can't Do Nothing." Topics discussed, include refugee project of Vayntrub with her other creative pursuits, her experience of a trip to Jordan, how activism and creativity are becoming more intertwined, issues related to online culture and ways to tackling directing commercials.

This time, it's calling on space tourists to come there instead, highlighting its naturally surreal landscape as a viable alternative to otherworldly environments - not to mention being a cheaper and more environmentally friendly trip with unlimited oxygen, fresh food and geothermal spas. Iceland has become known in recent years for tourism campaigns that stand apart with outlandish ideas featuring ponies and Mark Zuckerberg look-alikes. Better Than Space" was created by creative agency SS+K. PHOTO (COLOR). [Extracted from the article]

But as travelers seek more authentic engagement, Dentsu Creative crafted a virtual reality tour called "New Orleans Plus One." New Orleans is largely known for its ceaseless nightlife, cuisine and jazz. Using a VR headset and the YouTube app, viewers oscillate between a dinner with the city's cultural luminaries and slice-of-life glimpses of NoLa. [Extracted from the article]

In the 1970s, Burger King told customers they could "Have It Your Way." "You Rule" is the theme of BK's first campaign from indie agency O'Keefe Reinhard & Paul (OKRP), which was chosen as its creative agency of record for the U.S. market in April. "'You Rule' is about life, it's about how you live it, it's about acknowledging that the consumer, the hero, is a winner and deserves to be treated as such and deserves to feel like that", said OKRP CEO Tom O'Keefe. [Extracted from the article]

With a voiceover by Salma Hayek Pinault, the ad is a glimpse into "the richness and diversity of Latino identities and cultures", according to Expedia. As Hispanic Heritage Month begins, Expedia Group and agency Anomaly are using passion fruit and its many names as a metaphor for this dilemma: a maracuyá in parts of Mexico, granadilla in Ecuador, parchita in Venezuela and much more. Lumping myriad cultures together under one common - yet incredibly varied - language is a great way to alienate multiple audiences at once. [Extracted from the article]

The products are available to buy - or rent. Indie creative agency Mother's latest venture is a design and development company called Mother Goods, which creates and sells socially conscious products, ranging from absurd accessories to advocacy apparel. It's an extension of the agency's mission, "Make Our Children Proud", developing ideas that mirror what's happening in society and popular culture, with a bent toward deserving causes and social issues, from gun control to LGBTQ+ and women's rights. [Extracted from the article]

An interview with Nuno Teles, chief marketing officer (CMO) of Heineken International BV, brewing company is presented. When asked about how science and storytelling on the sales of the company, he discussed on the outstanding creativity in the marketing models. He mentions that the brands of the company is growing faster than the marketplace. He discussed on the concept of mexification as the biggest trend.

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, [...]

Sports drink ads tend to be the same: Athletes run, jump or throw a ball, then take a swig from a bottle. So it's launching "Fuel Your Play", a $20 million national marketing effort that puts fun activities at its center. But Liquid I.V., the Unilever brand of flavored powders to improve hydration from water, found that consumers see those images as unrelatable. [Extracted from the article]

So to break through among the under-40 crowd, the insurance agency is turning to gaming. "We know that insurance is not an exciting category", admitted Alyson Griffin, vp of marketing at State Farm. The Gamerhood Challenge invited eight content creators onto a reality series streaming on Twitch to vie in video game challenges while dodging real-world obstacles that a State Farm policy would cover. [Extracted from the article]

Dinosaurs, scientists and Jeeps. The final installment, Dominion, debuts June 10, and Jeep is showing off how far its vehicles have come since the first film in 1993 with a tie-in ad for the electric Wrangler 4xe that features a Carnotaurus dinosaur. The all-terrain carmaker is as much a character in the Jurassic World franchise as the people and prehistoric animals that populate the films. [Extracted from the article]

So Upfield's Country Crock teamed with agency Ogilvy to raise awareness about the Cover Crop Project and the environmental benefits of planting unharvested crops. They did so through a whiskey from Kansas City distillery J. Rieger & Co., made with cereal rye cover crops. Soy is a vital ingredient, but its cultivation often has a heavy ecological impact. [Extracted from the article]

That comment inspired the "Feel What We Feel" series of images, created mainly by Tank Worldwide and Grey Canada, that depict landmarks in Toronto, Montreal and New York - now and as they might look after being ravaged by war. In March, Ukrainian President Volodymyr Zelenskyy asked Canada's Parliament to picture its nation facing the kind of endless bombardment that has shattered Ukraine. The work is intended to raise funds for Ukrainian nonprofit Razom. [Extracted from the article]

The result, "Spotlight" by McCann, leverages Dolby Atmos spatial audio and narration to reach people without full use of their sight as well as their partners, friends and family. That's the challenge Mastercard tackled for its Touch Card for the visually impaired. "The Touch Card is Mastercard's next step toward promoting inclusivity at scale", said CMO Raja Rajamannar. [Extracted from the article]

So it seemed like a perfect fit for Steve-O." The concept came from creative agency Party Land, with Liquid Death's Andy Pearson noting, "The only benefit to getting tattooed with water is pain. Canned water Liquid Death's latest campaign is not just on brand for its entertainment-first messaging, but also its star: Jackass' Steve-O, who had the brand's name tattooed below his right ear using Liquid Death water instead of ink. [Extracted from the article]

WHERE WE WERE Despite the advertising industry's love of embracing technology, there's one thing that really hasn't changed in decades: how ads get shot. The Covid-19 pandemic brought global ad production to a grinding halt and forced the marketing triumvirate of agencies, clients and production to rewrite all the rules for how work can be produced. Now, as the ad industry looks ahead to a post-pandemic future, the question is not whether anything has changed. [Extracted from the article]

Besides gaining pop culture cachet, the campaign from agency Coomer serves as a splashy help-wanted ad amid a labor shortage. But smaller fast food player A&W is flipping the script, launching "Anti-Celebrity Meals" starring its employees. McDonald's snagged Mariah Carey, Travis Scott and BTS, Popeyes got Megan Thee Stallion, Tim Hortons worked with Justin Bieber, and Dunkin' landed Charli D'Amelio. [Extracted from the article]

This article reports on the changing of architecture in advertising agencies to create a more collaborative environment for designers. The effect that architecture has on the creative process and how that is translating into office layout and decoration is also mentioned. The California firm Clive Wilkinson Architects and its work with corporate design is also discussed. INSET: KEY INSIGHTS.

This article presents information on Miles Nadal, CEO of the MDC Partners Inc. The 46-year-old college dropout, who now has his name attached to various Toronto institutions, from a Jewish community center to a York University management school to a patient-relations unit at Mount Sinai Hospital, has left his chilly hometown to become a suntanned advertising magnate based on the taxfree beaches of Paradise Island in the Bahamas. The industry's newest holding company comes from Canada, not a country known for its brand building and is the brainchild of a man who's never worked in an ad agency and yet these days finds himself rubbing shoulders with some of the industry's best-known creative people.

This article presents information about the best creatives. A list is presented of 10 young talents who have quickly made their mark. Kris Wixom, Alisa Sengel Wixom are the two of them. Young talents Jason Bagley and Brad Trost traveled very different paths to Wieden+ Kennedy, where they have created the Nike Air Huarache"Evolution" ad as well as Moviefone's television and print campaign, since teaming up in January. Copywriter Bagley, 32, was feeling stifled in his job creating high-tech trade ads at Euro RSCG DSW in Salt Lake City, when a local ad club sponsored a talk by Wieden creative directors Jed Alger and Tim Hanrahan.

10 creative people were asked for the craziest concept they ever pitched. Five never saw the light of day, but daring clients gave the rest the green light. Crushed cars with people crawling out of them isn't the first image car companies typically want to conjure up," admits creative director Jamie Barren. Nonetheless, a year ago his Goodby, Silverstein & Partners team pitched Saturn a safety spot for the L Sedan that for the first 20 seconds shows the car being placed in a huge industrial vice that crushes it into a cube the size of a large coffee table.

Whether teaching about a product, engaging with an unusual story line or simply entertaining with masterfully crafted work, the seven All-Stars all prove that in advertising, there is no greater asset than creativity. With imagination, determination and good old-fashioned hard work, each of the seven creatives — a creative director, a copywriter, an art director, a producer, a director, a photography team and the Most Valuable Player brought some of the best advertising of the past year. Following Hewlett-Packard's contentious acquisition of Compaq in mid-2002, a corporate-branding push was going to have to be incredibly optimistic and dynamic.

Now, they're in therapy on Nia Long's couch; surprisingly, it's the first commercial for one of the most recognizable talents in Black entertainment. In 2019, Old Spice launched "Men Have Skin Too", an episodic campaign - starring comedians Deon Cole (Blackish) and Gabrielle Dennis (A Black Lady Sketch Show) - about a husband who is unable to hold onto his favorite products due to his wife's tendency to "borrow" them. "We are seeing a Black man sitting in therapy", Long said. [Extracted from the article]

"The advertising industry needs to stand on the right side of history", said Georgia Whitaker of Greenpeace's Fossil Free Revolution campaign. The growing urgency around global warming will take center stage at the upcoming U.N. Climate Change Conference. In advance, a campaign involving 20 green organizations has begun calling for a ban on the advertising and promotion of fossil fuel brands through an EU law. [Extracted from the article]

While Etsy is a digitally native platform, virtual product demos like this have become the standard across retail categories from makeup to clothing as some customers remain wary of in-store experiences. How does an online marketplace show off its products? Etsy House is a true-to-scale 12-room living space where shoppers can see how some of the site's most popular handmade crafts look on their phone or computer. [Extracted from the article]