Back to Search
Start Over
CREATIVITY.
- Source :
- Adweek; 4/4/2022, Vol. 63 Issue 5, p3-3, 1/7p, 1 Color Photograph
- Publication Year :
- 2022
-
Abstract
- The result, "Spotlight" by McCann, leverages Dolby Atmos spatial audio and narration to reach people without full use of their sight as well as their partners, friends and family. That's the challenge Mastercard tackled for its Touch Card for the visually impaired. "The Touch Card is Mastercard's next step toward promoting inclusivity at scale", said CMO Raja Rajamannar. [Extracted from the article]
- Subjects :
- CREATIVE ability
TELEVISION advertising
PEOPLE with visual disabilities
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 63
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 156119868