CREATIVITY.

So it seemed like a perfect fit for Steve-O." The concept came from creative agency Party Land, with Liquid Death's Andy Pearson noting, "The only benefit to getting tattooed with water is pain. Canned water Liquid Death's latest campaign is not just on brand for its entertainment-first messaging, but also its star: Jackass' Steve-O, who had the brand's name tattooed below his right ear using Liquid Death water instead of ink. [Extracted from the article]