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2. GAUGING RECESSION'S UPSIDE IS TRICKY TERRITORY; Companies face tough decisions when tasked with marketing during a recovery

Author

Lafayette, Jon

Subjects
Market trend/market analysis, Advertising campaigns -- Evaluation, Advertising -- Evaluation, Recessions -- Forecasts and trends -- United States
Abstract

Byline: JON LAFAYETTE Trying to figure out when a recession is ending and a recovery is beginning is easier in hindsight than when it's actually happening. Just as recessions aren't [...]

Published
2010

4. 4A's swerves as shops face troubled times

Author

Lafayette, Jon

Subjects
American Association of Advertising Agencies -- Management, Trade and professional associations -- Management, Advertising
Published
1991

5. CW scores upfront's first deal

Author

lafayette, jon

Subjects
Media buying services -- Mergers, acquisitions and divestments, Company acquisition/merger, MediaVest Worldwide Inc. -- Mergers, acquisitions and divestments, CW Communications Inc. -- Mergers, acquisitions and divestments
Published
2007

6. Entertainment-fueled: Kids' upfront soars as prices rise 15% to 20%

Author

FRIEDMAN, WAYNE and LAFAYETTE, JON

Subjects
Broadcasting industry -- Officials and employees -- Forecasts and trends -- Prices and rates, Advertising -- Prices and rates -- Forecasts and trends, Marketing industry -- Forecasts and trends -- Prices and rates -- Officials and employees, Market trend/market analysis, Company pricing policy, Viacom Inc. -- Officials and employees -- Forecasts and trends -- Prices and rates
Published
2004

8. Log jam: Media buyer alleges `tampered' reports;Mediacom charges TNT with covering ad tracks

Author

Lafayette, Jon

Subjects
MediaCom Corp. -- Advertising -- Services -- Management, Turner Network Television -- Services -- Advertising -- Management, Cable television broadcasting industry -- Management -- Services, Software -- Services, Computer software industry -- Advertising -- Services, Television advertising -- Management -- Services, Cable networks (Television) -- Services, Marketing industry -- Management -- Services, Company business management, Software quality, Advertising, marketing and public relations, Business, general
Abstract

A leading media buyer is turning a dispute over whether a Time Warner cable network ran the right TV spot into a bigger controversy over the company's advertising practices. Several [...]

Published
2000

10. NET'S FALL PROMOS PUT ACCENT ON PROVOCATIVE

Author

Lafayette, Jon

Subjects
Television broadcasting industry -- Marketing, Television networks, Company marketing practices, United Paramount Network -- Marketing
Abstract

UPN wants to push the envelope in its promotional effort to lure young male viewers to its fall schedule, led by the controversial 'WWF Smackdown!' wrestling show. In addition to […]

Published
1999

11. Jaguar in hunt for agency

Author

Lafayette, Jon and Serafin, Ray

Subjects
Automobile industry -- Advertising, Advertising agencies -- Contracts, Jaguar Cars Ltd. -- Advertising, Geer, DuBois Inc. -- Contracts
Published
1992

12. Y&R to create promo giant

Author

Lafayette, Jon

Subjects
Direct marketing -- Mergers, acquisitions and divestments, Marketing industry -- Mergers, acquisitions and divestments, Young & Rubicam Brands -- Mergers, acquisitions and divestments, Wunderman -- Mergers, acquisitions and divestments, Cato Johnson Worldwide -- Mergers, acquisitions and divestments
Published
1992

13. Lipton near sending JWT more tea biz

Author

Lafayette, Jon and Dagnoli, Judann

Subjects
Advertising agencies -- Contracts, Tea industry -- Advertising, Thomas J. Lipton Co. -- Advertising, JWT Worldwide -- Contracts, Ammirati Puris Lintas Inc. -- Contracts, Pepsi/Lipton Tea Partnership -- Advertising
Published
1992

14. Y&R, O&M in fight for AmEx

Author

Levin, Gary and Lafayette, Jon

Subjects
Credit and debit card industry -- Advertising, Advertising agencies -- Contracts, American Express Co. -- Advertising, Ogilvy & Mather Worldwide Inc. -- Contracts, Young & Rubicam Brands -- Contracts
Published
1992

15. Y&R changes course

Author

Lafayette, Jon

Subjects
Advertising agencies -- Management, Young & Rubicam Brands -- Management, Young & Rubicam Advertising -- Officials and employees, Cato Johnson Worldwide -- Officials and employees
Published
1992

16. Thomas' muffins toast return to media ads

Author

Lafayette, Jon

Subjects
Bread industry -- Advertising, Advertising agencies -- Contracts, Best Foods Baking Group -- Advertising, Backer Spielvogel Bates Worldwide Inc. -- Contracts
Published
1992

18. All's well with agency Class of '86

Author

Lafayette, Jon

Subjects
Advertising agencies -- Management, Messner, Vetere, Berger, Carey, Schmetterer Inc. -- Management, Lotas Minard Patton McIver Inc. -- Management, Grace and Rothschild Advertising Inc. -- Management
Published
1991

21. Coke goes Hollywood

Author

Fahey, Alison and Lafayette, Jon

Subjects
Soft drink industry -- Marketing, Children as consumers -- Marketing, Talent agents -- Contracts, Endorsement advertising -- Planning, Coca-Cola Co. (Atlanta, Georgia) -- Marketing, PepsiCo Inc. -- Market share, Creative Artists Agency Inc. -- Contracts
Published
1991

22. Ayer units insist buyout is possible

Author

Lafayette, Jon

Subjects
Advertising agencies -- Mergers, acquisitions and divestments, Management buyouts -- Mergers, acquisitions and divestments, N.W. Ayer & Son Inc. -- Mergers, acquisitions and divestments
Published
1991

23. $88M review for Nynex?

Author

Lafayette, Jon and Mandese, Joe

Subjects
Telecommunications services industry -- Advertising, Media buying services -- Contracts, NYNEX Corp. -- Advertising
Published
1991

24. European agencies push for management buyback

Author

Mussey, Dagmar and Lafayette, Jon

Subjects
Corporations, European -- Mergers, acquisitions and divestments, Advertising agencies -- Management, N.W. Ayer & Son Inc. -- Management
Published
1991

26. Top agencies move slowly on liability issue

Author

Lafayette, Jon

Subjects
Advertising agencies -- Public relations, Grey Group (New York, New York) -- Public relations, BBDO Worldwide Inc. -- Public relations
Published
1991

27. Mixed news at WPP; big investor signs on, but O&M woes continue

Author

Lafayette, Jon

Subjects
Advertising agencies -- Finance, Mutual funds -- Mergers, acquisitions and divestments, WPP Group PLC -- Mergers, acquisitions and divestments, Ogilvy & Mather Worldwide Inc. -- Finance, Fidelity International Ltd. -- Mergers, acquisitions and divestments
Published
1991

29. Clio-tastrophe at show

Author

Lafayette, Jon

Subjects
Clio Awards -- 1991 AD, Advertising -- Achievements and awards
Published
1991

30. Why Penney's moved to Bozell

Author

Fisher, Christy and Lafayette, Jon

Subjects
Advertising agencies -- Contracts, Department stores -- Advertising, J.C. Penney Corporation Inc. -- Advertising, Bozell Inc. -- Contracts, N.W. Ayer & Son Inc. -- Contracts
Published
1991

31. AmEx shops around; new marketing answers sought by O&M

Author

Lafayette, Jon and Levin, Gary

Subjects
Advertising agencies -- Contracts, Credit and debit card industry -- Marketing, American Express Co. -- Marketing, Ogilvy & Mather Worldwide Inc. -- Contracts, Wunderman -- Contracts, Chiat/Day Incorporated Advertising Inc. -- Contracts
Published
1991

32. Army recruits for shop review

Author

Colford, Steven W. and Lafayette, Jon

Subjects
United States. Army -- Advertising, Advertising agencies -- Contracts, Young & Rubicam Brands -- Contracts
Published
1991

33. WRG, BDDP draw closer

Author

Lafayette, Jon

Subjects
Advertising agencies -- Mergers, acquisitions and divestments, Wells Rich Greene BDDP Inc. -- Mergers, acquisitions and divestments, BDDP Group -- Mergers, acquisitions and divestments
Published
1991

36. McCann savors major Nestle win

Author

Johnson, Bradley and Lafayette, Jon

Subjects
Food industry -- Marketing, Media buying services -- Contracts, McCann-Erickson Worldwide Inc. -- Contracts, Nestle USA Inc. -- Advertising
Published
1991

37. Avis review adds to Backer woes

Author

Lafayette, Jon and Teinowitz, Ira

Subjects
Advertising agencies -- Contracts, Automobile lease and rental industry -- Advertising, Avis Group Holdings Inc. -- Advertising, Backer Spielvogel Bates Worldwide Inc. -- Contracts
Published
1991

38. Subaru veers toward review of $50M account

Author

Lafayette, Jon and Serafin, Raymond

Subjects
Advertising agencies -- Contracts, Automobile industry -- Advertising, Subaru of America Inc. -- Advertising, Levine, Huntley, Vick and Beaver Inc. -- Contracts
Published
1991

39. Does liability shift weaken agencies' role?

Author

Lafayette, Jon

Subjects
American Association of Advertising Agencies -- Laws, regulations and rules, Advertising agencies -- Finance, Liability (Law) -- Analysis
Published
1991

40. New campaign to tell HHCC's fate at Reebok

Author

Sloan, Pat, Lafayette, Jon, and Levin, Gary

Subjects
Advertising agencies -- Contracts, Athletic shoe industry -- Advertising, Hill, Holliday, Connors, Cosmopulos Inc. -- Contracts, Reebok International Ltd. -- Advertising
Published
1991

41. Bankruptcy blues; agencies cope as marketers head for court

Author

Johnson, Bradley, Fisher, Christy, Lafayette, Jon, Lawrence, Jennifer, Levin, Gary, Strnad, Patricia, Cuneo, Alice Z., and Teinowitz, Ira

Subjects
Advertising agencies -- Contracts, Brewing industry -- Finance, Department stores -- Finance, Airlines -- Finance, Bankruptcy -- Statistics, Carter Hawley Hale Stores Inc. -- Finance, G. Heileman Brewing Company Inc. -- Finance, Continental Airlines Inc. -- Finance, Eastern Air Lines Inc. -- Finance
Published
1991

42. Volvo makes shift; pay plan tied to sales helps Messner

Author

Serafin, Raymond, Lafayette, Jon, and Levin, Gary

Subjects
Advertising agencies -- Contracts, Automobile industry -- Advertising, Volvo North America Corp. -- Advertising, Messner, Vetere, Berger, Carey, Schmetterer Inc. -- Contracts
Published
1991

43. Ready to zero in on census data; demographic info is improving

Author

Colford, Steven W., Hume, Scott, Levin, Gary, Lafayette, Jon, Walley, Wayne, Horton, Cleveland, Fisher, Christy, and Strnad, Patricia

Subjects
United States. Bureau of the Census -- Statistics, Marketing research -- Methods, Demographic surveys -- Usage
Published
1991

44. Saatchi revamp is in jeopardy

Author

Wentz, Laurel and Lafayette, Jon

Subjects
Advertising agencies -- Finance, Saatchi & Saatchi Company PLC -- Management
Published
1991

45. Saatchi, WPP sort out plans for fiscal health

Author

Wentz, Laurel, Levin, Gary, and Lafayette, Jon

Subjects
Advertising agencies -- Finance, Corporate turnarounds -- Planning, Saatchi & Saatchi Company PLC -- Finance, WPP Group PLC -- Finance
Published
1991

47. Lord, HDM to merge

Author

Lafayette, Jon

Subjects
Advertising agencies -- Mergers, acquisitions and divestments, Lord, Einstein, O'Neill and Partners -- Mergers, acquisitions and divestments, HDM Worldwide Direct -- Mergers, acquisitions and divestments
Published
1991

48. Dentsu, Y&R eye Europe

Author

Kilburn, David, Crumley, Bruce, Lafayette, Jon, McCarter, Michelle, and Wentz, Laurel

Subjects
Advertising agencies -- Investments, Dentsu Tec Inc. -- Investments, Young & Rubicam Brands -- Investments
Published
1990

50. Ad spending hikes may lag inflation

Author

Levin, Gary, Lafayette, Jon, and Bowes, Elena

Subjects
Inflation (Finance) -- Forecasts and trends, Advertising -- Forecasts and trends
Published
1990

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